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Now that there are over 100 million users of Twitter, it’s appropriate to recognize this very established social media channel for what it has become. For there is little doubt that this is one of the best tools for driving traffic to your site or blog, fostering relationships with prospects and customers, facilitating thought leadership, and [...]

In the olden days, one of the essential questions that had to be answered in order to plan, develop and implement effective marketing was “who is the target prospect?” It may seem a bit fundamental but a clear and definitive answer to this essential question frequently determines the success or failure of any marketing effort. [...]

LivFit, a growing personal fitness training provider located in Marin county, CA, has recently launched a new online website and blog. This new online property presents their upgraded service offering and addresses our research into what their prospects and customers were looking for when evaluating one of the many training and fitness resources in their [...]

My how things have changed. I can remember a time when it was really important to have a cool business card with a custom logo that attempted to embody the qualities of a brand while differentiating it from competitors. Yet, as businesses of all size have flocked to crowdsourcing web sites to have their logos [...]

Lately, I’ve been attending a number of meetings, networking events and business gatherings and I’ve met a lot of interesting and fascinating people. Many of them are pursuing some amazing ventures with passion and a clear vision. Others, who describe themselves as being “in marketing”, talk an interesting game and profess to have lots of [...]

Recently, I came across this great list of items to consider when approaching the significant task of web site redesign. It was created by Mike Volpe, VP of marketing at HubSpot. While his list is comprehensive and even somewhat daunting, one glaring item appeared to be missing and should not be overlooked.

I discovered this great INFOGRAPHIC from the Grasshopper group in my tweet stream this week and it brought to life some amazing insights on bloggers. The graphic was produced with data compiled from Technorati and Business Week.

  When I discovered a post titled 12 reasons to put Blogs at the center of your Content Marketing, authored by Heidi Cohen, at the CMI (Content Marketing Institute) blog, it was so timely, so spot on and had so many important benefits in it, I just had to post about it.

Content marketing is the new buzz that marketers and businesses are flocking to address the dramatic changes that have taken place in how to promote a product or service on the Internet. The idea is simple: Consistently create, publish and broadcast content that your prospects will find engaging and valuable (That’s easy, right?) With so [...]

I recently attended the 2011 Content Marketing Strategy Conference where a number of recognized speakers presented many points of view on the great shift that has taken place in marketing over the last few years. Throughout the 2-day presentations, there was unchallenged consensus that marketing has now entered the “post advertising age”. And as a [...]

Congratulations on having a blog! As a platform for sharing your value, thinking and interests with the world, this online property is unmatched for putting any content, in any media, in front of anyone, virtually anywhere. And what makes a blog even better is how well it can raise your online visibility. Unfortunately, you’re now [...]

  After recently completing a purchase online, I received a request to participate in a survey from a large well know retailer brand. They were attempting to gain some insight on how many touch points I have with their brand through social media. And, more importantly, they were trying to determine why I had not [...]

I recently attended the #140 conference in San Francisco. At the event one of the many presenters made a rather poignant and relevant presentation titled “Why Small Business sucks at marketing”. While the title may be arresting, the sentiment might be right given today’s rapidly changing marketing environment. Let’s examine, for a moment, the impact [...]

With all of the investment required for a credible online and social presence today, it makes sense to regularly evaluate these efforts and determine your ROI. The good news is that there are lots of great tools to help you do some analysis and put some benchmarks in place. A few that we have found [...]

Integrated marketing used to be fairly simple. But as Steve McKee recently pointed out in Bloomberg BusinessWeek, it’s now become somewhat of a mess. In the olden days, if your television and print ads were tied to your newspaper and direct mail campaign, you had an “integrated” communications campaign. Today it’s much, much more complicated. [...]