pruneau

We seem to have moved to the next phase of social media. And, I might add, not a moment too soon. The first painful phase of exploration, experimentation and endless posts about someone’s lunch or dinner fare has become so very passé. The early adopters and category gurus who I respectfully “listened” to and attempted [...]

In today’s hyper-competitive and slack economic environment, improving a company’s performance and increasing revenue through process automation has become a timely objective for many enterprise organizations. What’s more, recent research indicates that nearly half of today’s enterprise companies do not have timely access to important detailed financial metrics that can be used to assess the [...]

Here is another video in the ongoing series about the dramatic growth and influence of Social Media on the marketing landscape. As usual, the video delivers some impressive numbers and continues to register the point that Social Media is not something to be dismissed by marketers or anyone else. Especially if you want to build [...]

I recently attended a seminar titled: Building Brands with Social Media in SF. While the content was prepared for marketers and agencies, two themes in the day’s agenda kept popping up: Social media is not a one-time event or a marketing campaign. And second, no one should underestimate the investment required and how resource intensive [...]

Social media’s ascent has been impressive by any standard. But the numbers reveal how impressive and widespread adoption and use has become. As more and more people turn to each other for everything, marketers cannot avoid the consequences of this shift in the way that content, interests and passions are shared from one person to [...]

If it’s not obvious by now, we’re in an environment of utter turmoil and revolution. Think victory at sea with waves and wind chop creating massive swells with peaks and troughs of ominous proportions. Think Bethlehem steel workers in the 70’s. Typesetters in the 80’s. Travel Agents in the 90’s. GM/Chrysler UAW workers today. Upheaval [...]