October 1st, 2014 by Pruneau | No Comments
If this isn’t one of the most frequently asked questions, there aren’t any. After all, if you use social media as a required component of online marketing, it would be really nice to know where and when to make your investments in social sharing more effective. Turns out, the answer depends on a couple of things.
June 5th, 2014 by Pruneau | No Comments
Mention Twitter and some people get excited. Yet many still look perplexed, express confusion or worse, dismiss this huge social platform as complete nonsense. But with nearly 650 million users posting over 9,000 tweets per second (with an investment market value of over $20 billion!) the real value of Twitter is self-fulling
December 15th, 2013 by Pruneau | No Comments
Today, anyone that posts content on their website and simply expects people to find it there is delusional. More than ever, there is so much noise, nonsense and distraction clamoring for internet users attention, that it’s increasingly difficult for any really good content to stand out, get noticed or get found.
August 20th, 2013 by Pruneau | 2 Comments
Today, if you want to have a successful brand or business, you need to be present and consistently engaged wherever your audience invests their time and attention. And more than ever, that’s being given to social media. Yet with so many platforms, so many graphical formats, and so much continual change in social media, it’s more […]
July 7th, 2013 by Pruneau | No Comments
Online marketing certainly gives people in business lots of choice on how to reach, attract, connect with and convert new customers. But if you’re running a business, today’s new requirement of being both a publisher and a media company to accomplish all of that can be a bit more than many realize.
April 30th, 2012 by Pruneau | No Comments
Just when you were starting to get comfortable with Social Media, along comes Pinterest which seems to reframe both your expectations and understanding of how sharing platforms work and how they deliver value.
February 7th, 2012 by Pruneau | No Comments
If you’re using Twitter as part of your marketing strategy, you should be measuring and analyzing how many clicks your tweets are actually getting.
January 26th, 2012 by Pruneau | No Comments
Now that there are over 100 million users of Twitter, it’s appropriate to recognize this very established social media channel for what it has become. For there is little doubt that this is one of the best tools for driving traffic to your site or blog
September 21st, 2011 by Pruneau | 7 Comments
My how things have changed. I can remember a time when it was really important to have a cool business card with a custom logo that attempted to embody the qualities of a brand while differentiating it from competitors.
September 10th, 2011 by Pruneau | 6 Comments
Lately, I’ve been attending a number of meetings, networking events and business gatherings and I’ve met a lot of interesting and fascinating people. Many of them are pursuing some amazing ventures with passion and a clear vision.
April 19th, 2011 by Pruneau | 3 Comments
When I discovered a post titled 12 reasons to put Blogs at the center of your Content Marketing, authored by Heidi Cohen, at the CMI (Content Marketing Institute) blog, it was so timely, so spot on and had so many important benefits in it, I just had to post about it.
April 5th, 2011 by Pruneau | 1 Comment
Content marketing is the new buzz that marketers and businesses are flocking to address the dramatic changes that have taken place in how to promote a product or service on the Internet. The idea is simple: Consistently create, publish and broadcast content that your prospects will find engaging and valuable (That’s easy, right?)
November 18th, 2010 by Pruneau | No Comments
After recently completing a purchase online, I received a request to participate in a survey from a large well know retailer brand. They were attempting to gain some insight on how many touch points I have with their brand through social media.
October 13th, 2010 by Pruneau | 13 Comments
I recently attended the #140 conference in San Francisco. At the event, one of the many presenters made a rather poignant and relevant presentation titled “Why Small Business sucks at marketing”. While the title may be arresting, the sentiment might be right given today’s rapidly changing marketing environment.
October 8th, 2010 by Pruneau | 3 Comments
With all of the investment required for a credible online and social presence today, it makes sense to regularly evaluate these efforts and determine your ROI.
June 25th, 2010 by Pruneau | 2 Comments
We seem to have moved to the next phase of social media. And, I might add, not a moment too soon.
May 18th, 2010 by Pruneau | No Comments
This recently released video documents the dramatic growth and influence of Social Media on the marketing landscape.
February 12th, 2010 by Pruneau | 6 Comments
I recently attended a seminar titled: Building Brands with Social Media in SF. While the content was prepared for marketers and agencies, two themes in the day’s agenda kept popping up: Social media is not a one-time event or a marketing campaign.
February 9th, 2010 by Pruneau | No Comments
Steve Goldner, better known as Social Steve, reminds us in this interview video that social media is not a selling medium but a relationship medium. It is here where listening, listening and listening again to the people you want to connect with is essential.
December 8th, 2009 by Pruneau | 4 Comments
With the proliferation of Facebook fans, Twitter followers, Pinterest boards and social media communities for virtually anything, why exactly do you need email marketing today?