Today, if you want to have a successful brand or business, you need to be present and consistently engaged wherever your audience invests their time and attention.
And more than ever, that’s being given to social media.
Yet with so many platforms, so many graphical formats, and so much continual change in social media, it’s more than a bit confusing for the average Jane or Joe.
What’s clear is the rewards of a consistent and successful social media brand presence can be significant—even if the route to get there isn’t.
More than ever, every platform and every impression matters.
Study after study and post after post of best practices by leading experts informs us that the social channels a business participates in need clarity in message and consistency of brand image and personality. If you want to align with your audience’s expectations and meet any meaningful business objectives, you’re going to have to get this right first.
But let’s get real.
How many people or companies do a great job of managing all of their social channels and presenting them so that visitors know and understand that they’re engaging with the same brand from Facebook to Google+ to Vine? It’s no secret that all of the competing platforms want you to spend most of your online time exclusively with them. And it’s not in their best interest for you to consider any other site or how to unify them for your community of followers or fans.
If you’re a mega company with deep pockets and lots of resources, developing and maintaining a consistent brand presence on all of your social networks is within reach. And here are some good examples for what success might look like.
But if you’re too busy running your company, meeting the needs of your customers or just having too much fun on Facebook, brand consistency across your social networks is certainly more of a challenge.
A roadmap to a consistent brand presence.
Fear not for all is not lost. For those using social media, everything you want to know about customizing and consistently branding your profile on the most popular social media platforms is now all in one place.
Don’t leave this to chance or hope that you just might get lucky. And if all of this is just way outside of your skill set or comfort zone, seek professional guidance from proven experts who will get your brand where it needs to be on social media.
The great infographic below provides all of the granular specs on how to size your visual brand components and where they will be displayed on the social media platform of your choice. How cool is that?
Consistency can be rewarding.
If you make it clear who you are and what value you’re offering, social media will be a lot more rewarding for both you and your communities. Without this, expect confusion and a limited chance of success.
Are all of your social media platforms aligned and in sync with one another? Do they present your brand and your value in a way that your audience “gets it”?
Share your success or a poster child or two that has serious room for improvement.