CorStone Brand Identity + Tagline | TeamworksCom

CorStone | Case Study

CorStone | Case Study


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CorStone develops and provides personal resilience programs to improve well-being for youth worldwide. Their focus is on adolescent girls as critical change-agents in their communities. Founded in 1975, their evidence-based programs have served tens of thousands of at-risk youth in low-income communities around the world.

CorStone was in the middle of an organizational transformation and they turned to us for a number of strategic communications initiatives including new brand positioning + messaging, new graphic identity, mobile-optimized website, content marketing program, and analytics. Their goal was to increase brand awareness + site traffic, build + engage their community, and improve donor outreach + contributions.

Situation
Strategy
Services

Top Line Results | CorStone Case Study

196%

YoY Increase | Lead Conversion

20.28%

YoY Increase | New Visitors

51.76%

YoY Increase | Page Views

158%

YoY Increase | Social Followers

More Results

Steve Leventhal | CorStone

“We faced a significant challenge in communicating our value to our international audiences. TeamworksCom was instrumental in helping us articulate that value in clear and simple terms. They also gave us a unique and memorable brand identity, mobile-optimized website and a content marketing program that took us from confused and unoticed to clear and compelling.”

Steve Leventhal, Executive Director | CorStone

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