Corcoran Leadership | Case Study
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Corcoran Leadership is a Bay Area leadership development organization specializing in leadership coaching + consulting services. They help senior executive leaders facing high-stakes challenges achieve their goals and improve their fulfillment through an experienced approach that’s pragmatic and laser focused to deliver a measurable outcome.
They turned to us to help them define + develop their value and messaging, launch their public facing brand online, and build an engaged community of leaders. Our content marketing program and comprehensive and integrated approach continues to differentiate them in a crowded, competitive Bay Area environment of other resources offering similar services.
In this environment, the challenge of sourcing, vetting and selecting a qualified Executive Coach to facilitate executive change is a significant challenge. The result is a wide range of quality and expertise in providers with plenty of fragmentation and no clear understanding on the requirements to be a qualified executive coach.
Because senior executives are time crunched, any leadership development investment needs to account for that. Effective coaching, therefore, must be targeted, laser focused and pragmatic so that it relieves rather than adds to an executive’s burden. And because no one leader is like another, there is a nuance to finding the right levers to create true change for an individual.
Corcoran Leadership’s approach is oriented specifically for senior executives. Their engagements typically begin with in-depth discovery which uncovers all contributing issues and helps to prioritize areas of development. They then provide options for addressing change that may or may not include leadership coaching. And because leadership coaching can’t address every challenge, Corcoran Leadership draws from a deep bench of experts including: presentation trainers, mindfulness teachers, wealth managers, fitness experts and more. The result of these custom built relationships and programs helps senior leaders be their best.
They were looking for a qualified Bay Area resource to help them define, develop and launch their public facing brand and value. Important considerations were examined to differentiate Corcoran Leadership from a crowded, competitive Bay Area environment of other resources offering similar services.
Our strategy included:
- Define a summarize the value of Corcoran Leadership in a comprehensive brand positioning for marketing
and business development
- Develop and produce a brand graphic identity for marketing communications
- Develop and produce an online website and content hub for brand awareness, content marketing and prospect education
- Enhance the opportunity for people to find and learn about what Corcoran Leadership offers through online search
- Reflect the unique capabilities, services and value offered through consistent content + messaging
- Incorporate an interactive blog for brand awareness, building community, and driving site traffic
- Enable responsive delivery of content to automatically reconfigure for display on mobile devices
- Set up new, Tier-1 hosting service optimized for fast delivery + performance
- Integrate Content Management System | CMS with robust web publishing tools
- Provide an integrated platform for Marketing Automation, lead analysis, site traffic, visitor profile + content performance reporting
- Integrate existing social media accounts for content reach + distribution
- Plan, conceive and deploy a comprehensive brand launch campaign
- | Content campaigns provide up to 15X lift in daily site visitors
- | Campaign content is consistenly the highest entrance pages of site
- | Social media engagement + shares improved by +68% YoY
- | Ogranic on site subscribers grew .07% YoY
- | Marketing Automation lead nurturing + alerts consistently increase inbound conversions
“What sets TeamworksCom apart is how they bring strategy, content, creativity, technology and ROI together. They guided us through a structured approach to help us define and clarify our value in a way that was simple, clear and unique to us. Next, they developed an elegant brand identity and mobile-optimized website that presented our value in a way that was authentic and inspiringly different from our competitors. Now that we are focused on acquiring new prospects and sustaining relationships with existing customers, we’re realizing the benefits of their strategic content, marketing automation platform and integrated campaigns every quarter. Our partnership with them has been essential to our success.”
Heather Corcoran, Founder | Corcoran Leadership