HOW INTEGRATED ONLINE MARKETING WORKS
“Successful branding is the whole promise, storyline, technology and presentation package.”
Integrated Online Marketing Components
Today, brands and organizations have marketing challenges that aren’t going to be solved with just a new logo, tagline, website, viral video, social campaign, blog post, or email—no matter how attractive, clever or different those things might be.
Because everyone now has so many digital marketing channels available to them, it’s more important than ever to be everywhere your customers expect you to be—with both clarity and consistency.
As a result, furthering relationships and increasing an organization’s value by attracting and nurturing website visitors through relevant and engaging content and then converting them into qualified leads has become a high priority for many. To meet this formidiable challenge, every component of integrated online marketing needs to be successfully addressed.
Click on each of the below to learn more.
“Define your brand positioning and customer value before you spend a dime on marketing.”
“Over 30% of visitors will leave a site if it’s not mobile-optimized.”
“Content is the glue that holds attention across the lifecycle of your customer’s journey.”
Content Marketing Institute | CMI
“89% of US internet users search online before they make a purchase—especially for local business.”
“Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.”
“98% of web visitors remain anonymous because they don’t fill out forms.”