I recently attended a seminar titled: Building Brands with Social Media in San Francisco. While the content was prepared for marketers and agencies, two themes in the day’s presentation kept popping up:
- | Social media is not a one-time event or a marketing campaign
- | Never underestimate how resource intensive social media can be
New opportunity presents new challenges.
As marketers shift from traditional campaign-centric or direct marketing models towards multi-channel customer engagement, many businesses want to dive into the fray to exploit all of the opportunity that free social networks provide.
So how much is a brand or business biting off once they decide to seriously engage in social media? Quite a bit considering that social media requires continuous and consistent participation in order to achieve any success in creating and furthering more relationships and building a broader community interested in your value.
Social media’s relentless appetite and how to satisfy it.
Below is a snapshot of how to think about a typical day’s social media activity.
It also includes a few best practices to apply once you’re actually up and running on the popular social media platforms that you choose.
What’s working for you?
Are you using any of these techniques to manage your social media efforts? What have you found most valuable or effective in addressing the need to continually create content and engage with your community?
Please share your experience.