Learn about the methods used to rank contacts on an email list to determine their quality when they’re both introduced into a Marketing Automation platform and how that quality changes over time with the actions the contact takes.
Author Archive | Pruneau
Once you’e delivered a formal notice of your intent to separate, share a detailed “transition plan” with your ex client like this example.
If Marketing Automation has you confused, this A to Z guide provides easy-to-understand help to get familiar with basic terms, concepts and techniques.
Email list management may not be sexy, but it’s important stuff if you’re serious about getting the most value from your Content Marketing investment.
Because your email list is of one the most important assets that your organization has, you need to practice good email list housekeeping.
A campaign flowchart reveals how all of the content assets in an online or lead nurture campaign connect and interact to achieve the desired strategic outcome.
Implementing Marketing Automation can be anything but a walk in the park. By aligning yourself with a partner certified in Marketing Automation, you can improve the outcome.