“ Branding isn’t a clever little ploy, the same profile pic everywhere, a catch phrase, or a theme song. It’s the whole promise, storyline and presentation package.”
Chris Brogan | HumanBusinessWorks
Online marketing essentials
Integrated Online Marketing Services
Today, brands and businesses have marketing challenges that aren’t going to be solved with just a new website, blog post, ad campaign or a new logo—no matter how attractive, clever or different those things might be.
If you're still utilizing traditional media vehicles—and why not if that’s how your target consumes content—you need to have the message and brand consistency that’s always been required.
But you now must also seamlessly integrate with your website, blog, SEO, point-of-sale materials, Facebook pages, Twitter feeds, Pin boards, keywords, PR, internal communications and more.
It’s overwhelming how many marketing channels are available, yet necessary, for connecting with new prospects and existing customers to further relationships and increase an organization’s value—and revenue. Our integrated services help you address this challenge.
“ Define your brand positioning and customer value before you spend a dime on marketing.”
Brand Positioning + Story
A brand positioning should provide a clear understanding of what you stand for, how you’re different, and why prospects should consider what you offer over others.
If prospects don’t understand that, they won’t convert—or buy. More importantly, if you don’t know what your brand promise is, neither will anyone else.
Our structured brand positioning process and services will document and define:
• a relevant and compelling summary of the value you offer
• a simple articulation of the primary reason a prospect should consider your solution
• an authentic message grounded in a target benefit that can be “owned” in the marketplace
• a foundation for all marketing communications and messaging—online, traditional, & social
“ Companies that create, optimize and promote their blog get 55% more site traffic and 70% more leads.”
Present your value
Website Design + Development
Today’s fast changing environment brings new requirements and strategic considerations to a website that may have changed dramatically from your last encounter with digital marketing.
Before you invest in a new website or a redo, there are a few essential components required to add add both perceived and monetary value to a business. They include the following:
• responsive delivery to mobile devices
• robust Content Management System (CMS)
• search engine optimization
• social media channel integration
Recent research shows that +40% of people online are looking at content on a mobile device. So if you’re not planning to build your website to present your value in a way that’s optimized for their hand held device, consider that visitors expect a great web experience no matter how they get online.
“ 89% of US internet users search online before they make a purchase, even when the purchase is made at a local business.”
Get it found
Search Engine Optimization | SEO
Google places a high value on web sites that are continually adding content. And sites that have more well constructed and populated pages will almost always end up in a higher search results position than a website with only a few static pages that never change.
But before you get too far along producing the next great web page, infographic, video, blog post or ebook to further your business objectives, our services will ensure that your content is optimized for search.
After all, the requirement to continually create valued content for your customers and prospects is no picnic. And if you invest time and resources to create great content, you need to do all that you can to ensure that it gets found.
Today, more people start the purchasing process by searching online for research, price comparisons and reviews of products and services. As a result, 70% of the links search users click on are organic—not paid. Our SEO services help you to continually improve your search results ranking.
“ People trust other people and word-of-mouth recommendations much more than they trust advertising.”
Nielson | Global Online Consumer Survey
Be relevant, visible & chosen
More than ever, people turn to the Internet and their social networks to find answers and solutions to their challenges or needs.
And like it or not, it’s now up to you to make sure you’re found in your prospect’s searches and that they value you highly enough to come into their decision-making process. That means creating and distributing content that informs, entertains or inspires to pull them in.
Our content marketing services work like a reliable and trusted engine. They provide the constant fuel, a well-oiled system and insightful analytics to keep it running at optimum performance and efficiency.
The goal of Content Marketing is to draw customers to your site, create the opportunity to capture leads and interlink across all digital channels to your unique content. Your website in effect becomes a rich, relevant content portal that your prospects will return to again and again until they’re educated, informed and ready to become customers.
“ Companies that excel at lead nurturing are able to generate 50% more sales-ready leads at 33% lower cost-per-lead.”
Turn prospects into leads
Email + Marketing Automation
Lead nurturing and marketing automation are essential services that help develop relationships with your prospects. If someone has provided you with their contact information, it makes sense to follow up with them automatically in ways that require few resources.
The end goal is to get your prospect to “raise their hand” and self-select into further engaging with you and your solution. By automatically sending targeted, relevant and valuable email messages, nascent relationships are fostered and enhanced.
When someone opens your email, you need to make it clear what you want them to do. Whether you want them to click to read a blog post, download a new eBook, or share on their social networks, our services help you focus on the goal or outcome before any content is created.
We integrate a Call-to-Action that links to a unique landing page where the recipient can convert or self-select to further their progress to becoming a customer. And if they’re not yet ready to commit, our marketing automation services keep them engaged with other offers and content that help to keep you top-of-mind.
“ 98% of web visitors remain anonymous because they don’t fill out forms.”
Measure realtime results
Analytics | Reporting
Our online marketing platform turns your website into a two-way communication tool. You can now know when someone visits an important page, understand where they came from and identify which search terms or referring sites led them to your content.
You can also track and notify sales when a lead that is currently in your sales funnel comes back to your website to view content. This arms your sales people with the knowledge they need to convert a customer.
Our platform uses behavioral-based tracking to truly understand what motivates each site visitor's click. This results in identifying hot prospects with Lead Scoring based on engagement, page tracking, profile fit and more.
What's more, you'll receive a list of the day’s hottest leads right to your email inbox so that you can act at the just the right moment to convert a lead and turn it into a sale.