1. | List Post
List posts provide a structure for an idea that is broken up into simple parts. Unless your objective is to disclose a complicated subject that requires a lot of understanding, it’s best to keep it simple.
The best way to do that is to organize the content with your list as a featured item. It will drive readers to the point of the post even if they dismiss or don’t read your set up or call to action.
This is a good example of a list post: On-Page SEO Checklist to get your content found
2. | Interview Post
People love to read, watch, or listen to interviews. So why not share what an expert or thought leader has to say about your subject matter?
If you’re well prepared with a structured questionnaire before you meet your subject and record the interview, a better outcome is likely. And if you conduct the interview on Google Hangouts, you can then post it to YouTube or Vimeo and embed it into your blog for others to watch on-demand.
This interview with Content Marketing guru, Mark Schaefer
is a great example of a traditional interview. Mark shares his expert perspective as a strategic marketing educator and practitioner.
3. | Review Post
If your goal is to add value by providing analysis or evaluation of a subject, be as detailed as possible and cite reference sources with links to support your analysis. Avoid any tendencies to rant or whine and always strive to be balanced and not one-sided.
Whether your review is of a recently published book, a new product or a market trend, it’s essential to include credible sources that support your review or conclusions.
A good example of this post type is Social media: the hidden costs of success
4. | Links Round-up Post
Readers love link round-up posts as well, as they expose your readers to new and interesting sites or authors.
Twitter and Facebook now enable the opportunity to embed tweets or Facebook posts right into your blog. This is an easy way to connect what you blog about with your social media stream and share the results right into your post.
This post example presents a useful list of links in a fresh and unconventional way: A birds-eye view of Content Marketing success
5. | Controversial Viewpoint Post
Politically correct may not always deliver the best result. By taking an unexpected or alternative position that challenges convention or consensus, you may achieve more by providing a dimension that others may have overlooked. And it may get you more comments or shares as a result.
A post example that follows this structure: 10 reasons why your web site redo will fail
6. | Process Post
Step by step is always effective for providing your readers with the “how to’s” from a subject matter expert. The key to a successful process post is to provide specifics and instructions.
Formatting your content with subheads or lists to break up the steps in easy to consume bites will help readers understand and absorb the content more easily. It’s also a good idea to include detailed photos or graphics that visualize the “how-to” steps. These supporting components can also improve your SEO and the chances of your post getting found and passed along by others.
This example demonstrates a process post structure: Set up Google+ authorship to make your content authoritative
7. | Reward Post
Providing a reward in your post for taking action is always appealing. Consider what your readers will find valuable and make it the focus if someone submits, responds or shares your content. Contests, surveys, and polls are good examples that engage readers and drive action.
It’s a good idea to make your reward relevant to the content of the post or the brand presenting it. Otherwise, you run the risk that a trivial come-on will result in no reader action.
This post example provides readers with an incentive for completing a survey