People are now finding value and connecting with brands through search, sharing with friends in social networks and subscribing to content they’ve opted-in to receive.
This shift in preferences has fostered the growth of what’s now called Content Marketing.
As a Content Marketing expert and author of the book, YOUTILITY, Jay Baer sums up this shift by describing content as the new “fire” that brands must create to attract and convert customers. He goes further to claim that Social media is the gasoline that can make the fire burn brighter to be even more attractive.
Time for your extreme makeover?
If buy into the Content Marketing premise, it goes something like this: Your company is now in the content businesses. That means you need to become a continual supplier of education, insights and tools that prospects and customers will find relevant, valuable or entertaining in helping them research, choose and use your product or service.
Why do you need to do this? Because the content you create is the fuel that drives successful:
- inbound marketing and lead generation
- search engine optimization
- social media marketing
An overview of Content Marketing success in 12 short tweets.
If all of this sounds cool and you’re ready to attempt an overdue transformation from just a promoter of stuff to a provider of helpful insights, we offer this high level (tweet) view of Content Marketing. You can always take a deep dive on what looks interesting. Just land on a tweet and link off for all the details.
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— Paul Pruneau (@Paul_Pruneau) January 13, 2017
— Paul Pruneau (@Paul_Pruneau) January 19, 2017
Ready to add publisher and media guru to your title and responsibilities? https://t.co/q53rqc1CRk
— Paul Pruneau (@Paul_Pruneau) February 2, 2017
Is a website train wreck just around the bend for you? https://t.co/zOyMWK7LRW
— Paul Pruneau (@Paul_Pruneau) February 3, 2017
— Paul Pruneau (@Paul_Pruneau) February 4, 2017
— Paul Pruneau (@Paul_Pruneau) January 27, 2017
"Couldn't agree more. Companies seem reluctant to realize that content marketing and inbound…" — Marcia Kadanoff https://t.co/4WScTFPjcy
— Paul Pruneau (@Paul_Pruneau) January 17, 2017
— Paul Pruneau (@Paul_Pruneau) January 20, 2017
— Paul Pruneau (@Paul_Pruneau) January 21, 2017
— Paul Pruneau (@Paul_Pruneau) January 23, 2017