“THE NEW WEBSITE LOOKS GREAT!”
Is this the most sought after compliment for those launching a new website or what?
While it may be flattering and complimentary to the site designers and producers, it’s far from the most effective way to measure a website’s quality—or value.
Like many others, we write, design and produce websites. We also do a lot more to educate and enable our customers to realize the most business value from their site. Almost without exception, most organizations come to us thinking they just need a pretty website. Virtually all don’t have a clue why this is NOT the single outcome they need or what their website priorities should really be.
It’s still surprising to us that what a website looks like is usually the most important attribute that so many are fixated on. What’s more, the interpretative or vague language that they use to describe their elusive vision always adds some degree of confusion to what they really need.
Time to recalibrate your online outcome?
So what should you focus on if you’re going to “redo” a website?
Below is a short summary of essential qualities that need to be integrated for a website to deliver ongoing value to a business.
Where to from here?
For any business, online marketing, including developing a website, is not a one-time event that only needs a limited infusion of time, resources and capital to meet a launch date.
Like never before, online marketing changes quickly and continuously. Therefore it’s reasonable to ask “Who will you turn to guide you through the website development process and the ever-changing environment of online marketing?”
Look to those who have demonstrable success with their clients. And check out their references and work product before you add them to a short list. But most of all, seek those who talk straight, walk the talk that they tell others to follow. Dismiss anyone who tells you they’re experts in everything.
Time to take your brand to the next level?
Where are you with your online marketing? Are you having success? Or have you been in extended triage mode trying to recover from the train wreck that your expert consultant created?
If you’re ready to address your online marketing challenge with some qualified help, we should talk.