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As content marketing has rapidly emerged as one of the most utilized marketing disciplines today, it’s become apparent that the content on your site or blog is now your best asset to help people find your value on the web. So why not squeeze more value out of it?

If you’re using Twitter as part of your marketing strategy to engage with prospects and followers, improve site traffic, and increase your brand awareness, you should be measuring and analyzing how many clicks your tweets are actually getting. Especially if you’re using a structured approach to your tweets and including occasional links back to valuable content [...]

Now that there are over 100 million users of Twitter, it’s appropriate to recognize this very established social media channel for what it has become. For there is little doubt that this is one of the best tools for driving traffic to your site or blog, fostering relationships with prospects and customers, facilitating thought leadership, and [...]

So how’s it goin’ with your web site or blog? Are you getting lots of traction? Are you garnering tons of site visitors and subscribers? Are you converting lots of customers with awesome landing pages and A/B offers that are testing customer engagement with special incentives? Or have you hit a plateau in your attempt [...]

Ok, your blogging regularly, working hard to create great content for your readers, optimizing all of it for search and building a library of branded assets that increase in value over time. All is good right? Well, maybe.

Whether you’re new to optimizing your web site for search or if your an experienced pro, everyone makes mistakes—especially when it come to SEO. The bad news is that mistakes can have a significant effect on your search results page ranking. But the good news is, you can correct most of them by being informed [...]

If it’s not obvious by now, the rules of marketing have changed forever. Traditional marketing no longer works the way it used to because the consumer is now in complete control. If they can’t easily find you and you don’t provide a reason for them to pay attention to you, they won’t.

In the olden days, one of the essential questions that had to be answered in order to plan, develop and implement effective marketing was “who is the target prospect?” It may seem a bit fundamental but a clear and definitive answer to this essential question frequently determines the success or failure of any marketing effort. [...]

Lately, I’ve been attending a number of meetings, networking events and business gatherings and I’ve met a lot of interesting and fascinating people. Many of them are pursuing some amazing ventures with passion and a clear vision. Others, who describe themselves as being “in marketing”, talk an interesting game and profess to have lots of [...]

If you have a business, and it’s not apparently clear to you by now, you’re going to need a high quality blog to market your product or service on the Internet today. So, it you’ve started a blog or you’re considering creating one soon, you’re going to have to deal with the continuous challenge of [...]

Unquestionably, there is nothing more valuable to a brand today than the online presence it presents to prospects and customers on the Internet. It is the most essential marketing component that an organization has to have to be found and considered for a product or service.

Recently, I came across this great list of items to consider when approaching the significant task of web site redesign. It was created by Mike Volpe, VP of marketing at HubSpot. While his list is comprehensive and even somewhat daunting, one glaring item appeared to be missing and should not be overlooked.

I discovered this great INFOGRAPHIC from the Grasshopper group in my tweet stream this week and it brought to life some amazing insights on bloggers. The graphic was produced with data compiled from Technorati and Business Week.

  When I discovered a post titled 12 reasons to put Blogs at the center of your Content Marketing, authored by Heidi Cohen, at the CMI (Content Marketing Institute) blog, it was so timely, so spot on and had so many important benefits in it, I just had to post about it.

Content marketing is the new buzz that marketers and businesses are flocking to address the dramatic changes that have taken place in how to promote a product or service on the Internet. The idea is simple: Consistently create, publish and broadcast content that your prospects will find engaging and valuable (That’s easy, right?) With so [...]