March 1st, 2014 by Pruneau | 2 Comments
Content Marketing has, increasingly, become standard practice for marketing a product or service online. Because it generally costs less than traditional offline marketing and has proven to be the single most effective strategy for SEO, virtually every brand is now doing it. For those not yet onboard or those who think that it’s just the […]
February 11th, 2014 by Pruneau | 2 Comments
Studies, surveys and statistics all over the web have documented the explosive growth of Content Marketing by brands everywhere.
January 9th, 2014 by Pruneau | 2 Comments
If it’s not obvious by now, it’s time to get clear on the concept that your blog should be the centerpiece of a content marketing strategy. Today’s online best practices prove that if you consistently add new content to your blog, its real value (beyond just SEO) increases exponentially over time.
December 26th, 2013 by Pruneau | No Comments
It’s been another busy year on the TeamworksCom blog. And thanks to our great group of smart and interested readers, we managed to improve some of the numbers that we use to measure how well our blog is performing.
December 15th, 2013 by Pruneau | No Comments
Today, anyone that posts content on their website and simply expects people to find it there is delusional. More than ever, there is so much noise, nonsense and distraction clamoring for internet users attention, that it’s increasingly difficult for any really good content to stand out, get noticed or get found.
November 8th, 2013 by Pruneau | 3 Comments
The score. It’s hard to believe but we’ve finally reached our much sought after goal of having over 100 original posts in our blog. For many, this insignificant milestone is not worth a second of recognition or notice.
October 25th, 2013 by Pruneau | No Comments
We write, develop and produce websites for many customers—especially professional services providers. From day one of our engagement, our goal is to guide our clients into a Content Marketing program that will turn their new online property into real and lasting business value.
October 15th, 2013 by Pruneau | No Comments
The persistent ping on your mobile device, non-stop visual alerts next to your app icon and the growing list of unopened subject lines. These all to common experiences validate that the continued use and reliance on email for building relationships, nurturing leads and connecting with customers and prospects for just about any brand.
September 14th, 2013 by Pruneau | 2 Comments
Considering a new website for your business? If you’re relying on just a website developer, it could be anything but smooth sailing ahead. Before you start down the wrong (or least expensive) path, it might be reasonable to consider a few essential objectives for your website.
August 14th, 2013 by Pruneau | 2 Comments
Fueling your blog with great content that your customers and prospects will find relevant, valuable or entertaining, is no walk in the park. However, blogging in a Content Marketing program can build awareness for your brand, generate leads, and position you as a expert in your domain.
August 7th, 2013 by Pruneau | No Comments
Unless you’ve been on a deserted island, you may have missed that advertising and marketing have changed. People are now finding value and connecting with brands through search, sharing with friends in social networks and subscribing to content they’ve opted-in to receive.
June 18th, 2013 by Pruneau | No Comments
Online display advertising is defined as a type of advertising that typically contains text, logos, photographs, promotion information, and even location maps. Its single objective is to interrupt, attract web page visitors and get them to “click” off of the page they’re viewing.
June 4th, 2013 by Pruneau | No Comments
In case you weren’t sure, Content Marketing is storytelling. And if your want your stories to stand out, be remembered or shared, you need to add visuals to them. Today, text is the default storytelling medium. And that’s ok to a point.
May 15th, 2013 by Pruneau | 1 Comment
With content marketing being all the buzz, the Content Marketing Institute recently reported that it’s now the fastest growing investment by brands everywhere. And as the momentum suggests, interest and attention to this marketing discipline is not going to ebb any time soon.
April 17th, 2013 by Pruneau | 1 Comment
Ah, keywords. So nerdy. Yet, if you want your content to get found, they’re so necessary. After all, creating and distributing content that you think your customers and prospects will find relevant, valuable or entertaining—what’s known as content marketing these days—is a questionable endeavor if those people can’t find the expensive assets that you create.
April 6th, 2013 by Pruneau | No Comments
Marketing is often viewed by business leaders as a tactical challenge that needs some concentrated attention and resources to address a campaign. And as soon as that campaign gets developed, produced and deployed, the business can get back to what they perceive as real business—making products or delivering services.
March 26th, 2013 by Pruneau | No Comments
Is it any wonder that few people trust digital advertising, social media posts, ads on websites, and text messages from companies or brands? With an average exposure of up to 3000 messages and online content every day, it’s amazing that any of what’s seen or read is retained or acted on at all.
March 12th, 2013 by Pruneau | No Comments
Today, people are overwhelmed with way too much to read and absorb on the web. And if you’re now continually creating content that your prospects and customers will find valuable or entertaining (what’s now called Content Marketing), your primary responsibility is to get what you write found first and then read.
March 1st, 2013 by Pruneau | No Comments
Virtually every business has its share of industry specific terms that tend to permeate the conversations and correspondence of those in it. Marketing is no exception. In fact, aligned with the growth of the Internet, marketing is one industry that seems to have exploded with an ever increasing use of digital acronyms
February 18th, 2013 by Pruneau | 1 Comment
Today’s requirement to continually create valued content that your customers and prospects will find entertaining, informative or worthy of sharing is no picnic. So once you’ve invested all of the effort to create great content, you need to do all that you can to ensure that it will get found.