October 23rd, 2014 by Pruneau | No Comments
In case you weren’t sure, the novelty’s over and Content Marketing is no longer new. In CMI’s recent B2B Content Marketing Research report, their findings revealed that 78 percent of marketers are allocating the same or an increased budget for content marketing for the upcoming year. The reasons are clear: it works better, cost less […]
September 17th, 2014 by Pruneau | No Comments
There’s turbulence in the air. After recently attending Content Marketing World (in Cleveland no less) it’s apparent that certain practitioners of content marketing (and lots of software providers) are emphasizing producing a high volume of content at the expense of content quality. This marks a significant milestone in the short life of content marketing.
September 1st, 2014 by Pruneau | No Comments
Think you’re overwhelmed with the content tsunami on the internet today? Walk in a content marketer’s shoes for a day if you really want to know what overload feels like. Let’s face it. The volume of digital content being published every second won’t be receding any time soon.
July 27th, 2014 by Pruneau | No Comments
Today, it’s not an understatement that digital marketing requires understanding and connecting a lot of disparate strategic, technology and content dots to succeed. In this new online environment where a customer learns, qualifies and considers a solution from search, sharing and social media, a whole new set of opportunities and challenges must be continually addressed.
July 18th, 2014 by Pruneau | No Comments
For more and more businesses, shifting consumer behavior has accelerated their awareness and interest in both Inbound Marketting and Content Marketing. Because the internet has transformed the way consumers find solutions and interact with brands, buyers today have become much, much better at ignoring the messages
June 5th, 2014 by Pruneau | No Comments
Mention Twitter and some people get excited. Yet many still look perplexed, express confusion or worse, dismiss this huge social platform as complete nonsense. But with nearly 650 million users posting over 9,000 tweets per second (with an investment market value of over $20 billion!) the real value of Twitter is self-fulling
May 3rd, 2014 by Pruneau | No Comments
Thanks to the internet, prospects and customers today have become much more engaged and demanding. The result is that it’s now up to a brand to quench their expectations with valuable content that helps them make more informed and better decisions—before, during and after they purchase a product or service.
April 1st, 2014 by Pruneau | No Comments
Are you digging your new role as a continual content creator? Have you now started to think and act like a publisher all of the time too? Is your head always filled with thoughts about your next blog post, ebook, infographic or how to fill up your social stream with great content?
March 1st, 2014 by Pruneau | 2 Comments
Content Marketing has, increasingly, become standard practice for marketing a product or service online. Because it generally costs less than traditional offline marketing and has proven to be the single most effective strategy for SEO, virtually every brand is now doing it.
February 11th, 2014 by Pruneau | 4 Comments
Studies, surveys and statistics all over the web have documented the explosive growth of Content Marketing by brands everywhere.
January 9th, 2014 by Pruneau | 2 Comments
If it’s not obvious by now, it’s time to get clear on the concept that your blog should be the centerpiece of a content marketing strategy. Today’s online best practices prove that if you consistently add new content to your blog, its real value (beyond just SEO) increases exponentially over time.
December 26th, 2013 by Pruneau | No Comments
It’s been another busy year on the TeamworksCom blog. And thanks to our great group of smart and interested readers, we managed to improve some of the numbers that we use to measure how well our blog is performing.
December 15th, 2013 by Pruneau | No Comments
Today, anyone that posts content on their website and simply expects people to find it there is delusional. More than ever, there is so much noise, nonsense and distraction clamoring for internet users attention, that it’s increasingly difficult for any really good content to stand out, get noticed or get found.
November 8th, 2013 by Pruneau | 3 Comments
The score. It’s hard to believe but we’ve finally reached our much sought after goal of having over 100 original posts in our blog. For many, this insignificant milestone is not worth a second of recognition or notice.
October 25th, 2013 by Pruneau | No Comments
We write, develop and produce websites for many customers—especially professional services providers. From day one of our engagement, our goal is to guide our clients into a Content Marketing program that will turn their new online property into real and lasting business value.
October 15th, 2013 by Pruneau | No Comments
The persistent ping on your mobile device, non-stop visual alerts next to your app icon and the growing list of unopened subject lines. These all to common experiences validate that the continued use and reliance on email for building relationships, nurturing leads and connecting with customers and prospects for just about any brand.
September 14th, 2013 by Pruneau | 2 Comments
Considering a new website for your business? If you’re relying on just a website developer, it could be anything but smooth sailing ahead. Before you start down the wrong (or least expensive) path, it might be reasonable to consider a few essential objectives for your website.
August 14th, 2013 by Pruneau | 2 Comments
Fueling your blog with great content that your customers and prospects will find relevant, valuable or entertaining, is no walk in the park. However, blogging in a Content Marketing program can build awareness for your brand, generate leads, and position you as a expert in your domain.
August 7th, 2013 by Pruneau | No Comments
Unless you’ve been on a deserted island, you may have missed that advertising and marketing have changed. People are now finding value and connecting with brands through search, sharing with friends in social networks and subscribing to content they’ve opted-in to receive.
June 18th, 2013 by Pruneau | No Comments
Online display advertising is defined as a type of advertising that typically contains text, logos, photographs, promotion information, and even location maps. Its single objective is to interrupt, attract web page visitors and get them to “click” off of the page they’re viewing.