Archive | Content Marketing

Benefits of Marketing Automation

What difference can marketing automation make?

Oh, the glamour of being a passionate, busy executive managing a professional services firm. Between running your business, satisfying the demands of clients, managing and recruiting staff and prospecting for new revenue, the list of “to dos” never gets shorter. For those pursuing this endeavor, the one dimension of your business that’s easiest to avoid […]

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What content should you create?

What content should you create?

In case you weren’t sure, the novelty’s over and Content Marketing is no longer new. In CMI’s recent B2B Content Marketing Research report, their findings revealed that 78 percent of marketers are allocating the same or an increased budget for content marketing in the upcoming year. The reasons are clear: it works better, cost less […]

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Quality? Or Quantity?

Quality? Or Quantity? Content marketing struggles with the right path forward.

There’s turbulence in the air. After recently attending Content Marketing World (in Cleveland no less) it’s apparent that certain practitioners of content marketing (and lots of software providers) are emphasizing producing a high volume of content at the expense of content quality. This marks a significant milestone in the short life of content marketing. (more…)

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Curate. Don't Pirate.

Build trust, increase output and foster credibility with curation.

Today, it’s not an understatement that digital marketing requires understanding and connecting a lot of disparate strategic, technology and content dots to succeed. In this new online environment where a customer learns, qualifies and considers a solution from search, sharing and social media, a whole new set of opportunities and challenges must be continually addressed. […]

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