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Just when you were starting to get comfortable with Social Media, along comes Pinterest which seems to reframe both your expectations and understanding of how sharing platforms work and how they deliver value.

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In case it isn’t obvious, the good old days of corporate Marcom are gone forever. DIY is the new model. And everything you do (and a brand does) online is now marketing.

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Now that there are over 100 million users of Twitter, it’s appropriate to recognize this very established social media channel for what it has become. For there is little doubt that this is one of the best tools for driving traffic to your site or blog, fostering relationships with prospects and customers, facilitating thought leadership, and [...]

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Recently, I came across this great list of items to consider when approaching the significant task of web site redesign. It was created by Mike Volpe, VP of marketing at HubSpot. While his list is comprehensive and even somewhat daunting, one glaring item appeared to be missing and should not be overlooked.

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Integrated marketing used to be fairly simple. But as Steve McKee recently pointed out in Bloomberg BusinessWeek, it’s now become somewhat of a mess. A time of change In the olden days, if your television and print ads were tied to your newspaper and direct mail campaign, you had an “integrated” communications campaign. Today it’s [...]

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Steve Goldner, better known as Social Steve, reminds us in this interview video that social media is not a selling medium but a relationship medium. It is here where listening, listening and listening again to the people you want to connect with is essential. Steve also reinforces the essential requirement that a brand’s social media [...]

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If you want to make meaningful connections with your customers and prospects today, you have to make it as easy as possible for them to know about what you offer and why it’s of value to them. An easy to navigate, well written and professionally produced web site along with an SEO strategy that improves the essential task of being found on the internet is the well accepted price of entry for most organizations.

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Since 1869, Pacific Nurseries has served the San Francisco Bay area with the personalized service, expert advice, competitive prices and an ever expanding selection of plants that landscape professionals need to succeed. It’s how they’ve grown every year to become the oldest commercial nursery in California where thousands of contractors, developers, government agencies, schools and [...]

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How can one of the best, Bay Area, girl soccer teams get noticed and look more professional to college coaches and scouts…

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Welcome to my first blog post. As I make the plunge into the unknown, my only guiding thoughts are that this blog is intended to reflect how easy it has become to create, deploy and manage original content on the web today. We have evolved to the point where we are now all “presenters” on [...]