October 25th, 2013 by Pruneau | No Comments
We write, develop and produce websites for many customers—especially professional services providers. From day one of our engagement, our goal is to guide our clients into a Content Marketing program that will turn their new online property into real and lasting business value.
October 4th, 2013 by Pruneau | 2 Comments
Located in the heart of San Francisco’s downtown cultural, convention and shopping district, Yerba Buena Gardens (YBG) offers Bay Area and international visitors a one-of-a-kind experience as the only vibrant, green and ever-changing open space.
August 20th, 2013 by Pruneau | 2 Comments
Today, if you want to have a successful brand or business, you need to be present and consistently engaged wherever your audience invests their time and attention. And more than ever, that’s being given to social media. Yet with so many platforms, so many graphical formats, and so much continual change in social media, it’s more […]
March 26th, 2013 by Pruneau | No Comments
Is it any wonder that few people trust digital advertising, social media posts, ads on websites, and text messages from companies or brands? With an average exposure of up to 3000 messages of online content every day, it’s amazing that any of what’s seen or read is retained or acted on at all.
January 24th, 2013 by Pruneau | No Comments
These days, more and more marketers are foregoing traditional marketing tactics—think postal direct mail, print advertising, and yellow pages—and they’re adjusting their budgets to focus on creating content for marketing. There’s growing evidence that this trend won’t be changing anytime soon.
December 19th, 2012 by Pruneau | 2 Comments
Content Marketing is all the buzz. In fact, it’s the area that Econsultancy projects to have the fastest growth of all marketing activities in 2013. All of the interest and investment in this new discipline is based on the idea that your company is no longer in the business of just making and selling products
November 20th, 2012 by Pruneau | No Comments
I recently was introduced to a seasoned marketing consultant and we started a discussion about many of the changes that have taken place in marketing. Off course correction.
October 28th, 2012 by Pruneau | 2 Comments
I recently attended a presentation by Drew McLellan, author of 99.3 Random Acts of Marketing, the Drew’s Marketing Minute blog and agency principal of McLellan Marketing Group in Des Moines, Iowa. Drew shared his insights on how to succeed with online lead generation for a professional services business today.
September 24th, 2012 by Pruneau | 8 Comments
Looking at your circa 2000 website and considering an extreme make over? Or at least a 21st century update? Take note: Today’s fast changing environment brings new requirements and strategic considerations for this undertaking that may have changed dramatically from your last encounter with digital marketing.
July 16th, 2012 by Pruneau | No Comments
MJMMG, a professional services consultancy that helps transform Public Space into a sustainable community asset that delivers long-term community value, recently engaged our services to develop a brand positioning and update their brand identity.
April 30th, 2012 by Pruneau | No Comments
Just when you were starting to get comfortable with Social Media, along comes Pinterest which seems to reframe both your expectations and understanding of how sharing platforms work and how they deliver value.
October 20th, 2011 by Pruneau | No Comments
LivFit, a growing personal fitness training provider, recently launched a new online website and blog. This new online property presents their upgraded service offering and addresses our research into what their prospects and customers were looking for
September 21st, 2011 by Pruneau | 7 Comments
My how things have changed. I can remember a time when it was really important to have a cool business card with a custom logo that attempted to embody the qualities of a brand while differentiating it from competitors.
September 10th, 2011 by Pruneau | 6 Comments
Lately, I’ve been attending a number of meetings, networking events and business gatherings and I’ve met a lot of interesting and fascinating people. Many of them are pursuing some amazing ventures with passion and a clear vision.
March 6th, 2011 by Pruneau | 5 Comments
I recently attended the Content Marketing Strategy Conference where a number of recognized speakers presented many points of view on the great shift that has taken place in marketing over the last few years.
November 18th, 2010 by Pruneau | No Comments
After recently completing a purchase online, I received a request to participate in a survey from a large well know retailer brand. They were attempting to gain some insight on how many touch points I have with their brand through social media.
September 29th, 2010 by Pruneau | 7 Comments
Integrated marketing used to be fairly simple. But as Steve McKee recently pointed out in Bloomberg BusinessWeek, it’s now become somewhat of a mess.
June 25th, 2010 by Pruneau | 2 Comments
We seem to have moved to the next phase of social media. And, I might add, not a moment too soon.
February 9th, 2010 by Pruneau | No Comments
Steve Goldner, better known as Social Steve, reminds us in this interview video that social media is not a selling medium but a relationship medium. It is here where listening, listening and listening again to the people you want to connect with is essential.
January 1st, 2009 by Pruneau | No Comments
Since 1869, Pacific Nurseries has served the San Francisco Bay area with the personalized service, expert advice, competitive prices and an ever expanding selection of plants that landscape professionals need to succeed. It’s how they’ve grown every year to become the oldest commercial nursery in California where thousands of contractors, developers, government agencies, schools and […]