The Los Angeles County Bicycle Coalation | LACBC in conjunction with the City of Glendale, CA recently formed a public/private partnership to develop and promote a new city wide Safe and Healthy Streets initiative.
Safe and healthy streets for Glendale.
This new program was designed to integrate enhanced activity routes and multi-purpose paths into the city’s master plan with a reusable “toolbox” of innovative traffic calming and control measures. The initiative also made city policy changes that outlined minimum standards for access and streetscape features that reduced the barriers to walking, cycling, and other non-motorized transportation alternatives.
By encouraging physical activity with more pedestrian-friendly streets, paths, and routes, Glendale was focused on promoting the benefits of improved health and well-being within their diverse community.
A community awareness and outreach program with a difference.
LACBC engaged our services to create a graphic identity and a community outreach program to generate awareness and raise the visibility of the program for city residents and community members.
The solution we developed integrated a number of marketing vehicles including a graphic identity for the program, a new web site, signage, and promotional materials.
These efforts have enhanced recognition and interest by a consortium of government agencies involved in the initiative. And the community has embraced the pilot program as construction begins on new and improved access routes throughout the city.
Measurable results delivered.
Jennifer Klausner, Executive Director of LACBC added:
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