Ninth House, a leading provider of people development solutions with decades of expertise in deploying award-winning, e-learning and leadership training solutions, was seeking an experienced resource to help them reposition their brand with an expanded service offering. They were in the process of integrating new specialized assessment tools, consulting services and custom developed programs into their existing portfolio of packaged e-learning solutions.
Organizations that need to quickly align a large workforce with their strategic goals have realized tangible business value from working with Ninth House. Their customers include over 200 global and government organizations such as Amazon.com, British Telecom, American Express, SSM Health Care, IBM and the US Dept. of Justice.
The new services they were offering marked a strategic shift from Ninth House being a packaged, elearning provider to becoming a more comprehensive, people development solution provider.
Documenting the brand promise and value.
Ninth House engaged our services to help them define and create a brand positioning and value proposition. This effort was directed to HR decision makers responsible for evaluating resources to help organizations develop managers and leaders, foster innovation, spawn culture change, and value diversity.
Based on detailed management and sales interviews, analysis of existing marketing communications and a comprehensive competitive audit, TWC worked with Ninth House to develop a brand strategy and positioning. This was intended to reflect the core business value that Ninth House offered their customers and prospects.
Getting everyone on the same page.
The brand strategy and recommendation we developed was reviewed and refined with senior management and was then implemented into an engaging interactive brand guide micro-site.
The micro-site summarized and organized the new brand strategy for all Ninth House prospects, customer and employees in a way that was memorable and easy to understand. It also expressed the unique interactive experiences that Ninth House was know for providing to their customers.
Delivering long term value.
The result of this engagement has led to a refocused management team, improved employee understanding of the company’s purpose and direction, increased interest from prospects for Ninth House services, and business growth in a challenging economy.
To learn more about how we can create this kind of brand strategy foundation for your organization, leave a comment or just send us an email.