- Case Studies
Today, it’s not an understatement that digital marketing requires understanding and connecting a lot of disparate strategic, technology and content dots to succeed. In this new online environment where a customer learns, qualifies and considers a solution from search, sharing and social media, a whole new set of opportunities and challenges must be continually addressed. […]
For more and more businesses, shifting consumer behavior has accelerated their awareness and interest in both Inbound Marketting and Content Marketing. Because the internet has transformed the way consumers find solutions and interact with brands, buyers today have become much, much better at ignoring the messages
Every leader and every organization has limits. What separates the good from great is a relentless drive to fill the gaps. Giant steps are only possible with an understanding of the causes and conditions of a gap and a smart, practical course of action.
Mention Twitter and some people get excited. Yet many still look perplexed, express confusion or worse, dismiss this huge social platform as complete nonsense. But with nearly 650 million users posting over 9,000 tweets per second (with an investment market value of over $20 billion!) the real value of Twitter is self-fulling
Thanks to the internet, prospects and customers today have become much more engaged and demanding. The result is that it’s now up to a brand to quench their expectations with valuable content that helps them make more informed and better decisions—before, during and after they purchase a product or service.
Are you digging your new role as a continual content creator? Have you now started to think and act like a publisher all of the time too? Is your head always filled with thoughts about your next blog post, ebook, infographic or how to fill up your social stream with great content?
Content Marketing has, increasingly, become standard practice for marketing a product or service online. Because it generally costs less than traditional offline marketing and has proven to be the single most effective strategy for SEO, virtually every brand is now doing it.
Studies, surveys and statistics all over the web have documented the explosive growth of Content Marketing by brands everywhere.
If it’s not obvious by now, it’s time to get clear on the concept that your blog should be the centerpiece of a content marketing strategy. Today’s online best practices prove that if you consistently add new content to your blog, its real value (beyond just SEO) increases exponentially over time.
It’s been another busy year on the TeamworksCom blog. And thanks to our great group of smart and interested readers, we managed to improve some of the numbers that we use to measure how well our blog is performing.
Today, anyone that posts content on their website and simply expects people to find it there is delusional. More than ever, there is so much noise, nonsense and distraction clamoring for internet users attention, that it’s increasingly difficult for any really good content to stand out, get noticed or get found.
The score. It’s hard to believe but we’ve finally reached our much sought after goal of having over 100 original posts in our blog. For many, this insignificant milestone is not worth a second of recognition or notice.
We write, develop and produce websites for many customers—especially professional services providers. From day one of our engagement, our goal is to guide our clients into a Content Marketing program that will turn their new online property into real and lasting business value.
The persistent ping on your mobile device, non-stop visual alerts next to your app icon and the growing list of unopened subject lines. These all to common experiences validate that the continued use and reliance on email for building relationships, nurturing leads and connecting with customers and prospects for just about any brand.
Located in the heart of San Francisco’s downtown cultural, convention and shopping district, Yerba Buena Gardens (YBG) offers Bay Area and international visitors a one-of-a-kind experience as the only vibrant, green and ever-changing open space.
Considering a new website for your business? If you’re relying on just a website developer, it could be anything but smooth sailing ahead. Before you start down the wrong (or least expensive) path, it might be reasonable to consider a few essential objectives for your website.
Today, if you want to have a successful brand or business, you need to be present and consistently engaged wherever your audience invests their time and attention. And more than ever, that’s being given to social media. Yet with so many platforms, so many graphical formats, and so much continual change in social media, it’s more […]
Fueling your blog with great content that your customers and prospects will find relevant, valuable or entertaining, is no walk in the park. However, blogging in a Content Marketing program can build awareness for your brand, generate leads, and position you as a expert in your domain.
Unless you’ve been on a deserted island, you may have missed that advertising and marketing have changed. People are now finding value and connecting with brands through search, sharing with friends in social networks and subscribing to content they’ve opted-in to receive.
I recently attended another Wordcamp in San Francisco. Returning to this annual event each year to gather with the the WordPress faithful is always both an enlightening and humbling experience.
Online marketing certainly gives people in business lots of choice on how to reach, attract, connect with and convert new customers. But if you’re running a business, today’s new requirement of being both a publisher and a media company to accomplish all of that can be a bit more than many realize.
It’s fair to say that using the Internet today is just about as important as eating or breathing. If you think that’s an exaggeration, consider this. If you’re an average Internet user, a recent poll by Harris reveals that you spend around 13 hours a week online.
Online display advertising is defined as a type of advertising that typically contains text, logos, photographs, promotion information, and even location maps. Its single objective is to interrupt, attract web page visitors and get them to “click” off of the page they’re viewing.
Scheier+Group, a San Francisco Bay Area professional services firm serving non-profits, faced a number of formidable challenges to launch their new company. They were seeking a qualified and proven marketing communications resource to help them
In case you weren’t sure, Content Marketing is storytelling. And if your want your stories to stand out, be remembered or shared, you need to add visuals to them. Today, text is the default storytelling medium. And that’s ok to a point.
If you’re looking for a reason to start or continue blogging, the short answer today is it’s no longer an option. Without exception, this single activity can do more for your online visibility and performance than just about anything else you might consider.
With content marketing being all the buzz, the Content Marketing Institute recently reported that it’s now the fastest growing investment by brands everywhere. And as the momentum suggests, interest and attention to this marketing discipline is not going to ebb any time soon.
Ah, keywords. So nerdy. Yet, if you want your content to get found, they’re so necessary. After all, creating and distributing content that you think your customers and prospects will find relevant, valuable or entertaining—what’s known as content marketing these days—is a questionable endeavor if those people can’t find the expensive assets that you create.
Marketing is often viewed by business leaders as a tactical challenge that needs some concentrated attention and resources to address a campaign. And as soon as that campaign gets developed, produced and deployed, the business can get back to what they perceive as real business—making products or delivering services.
Is it any wonder that few people trust digital advertising, social media posts, ads on websites, and text messages from companies or brands? With an average exposure of up to 3000 messages of online content every day, it’s amazing that any of what’s seen or read is retained or acted on at all.
Today, people are overwhelmed with way too much to read and absorb on the web. And if you’re now continually creating content that your prospects and customers will find valuable or entertaining (what’s now called Content Marketing), your primary responsibility is to get what you write found first and then read.
Virtually every business has its share of industry specific terms that tend to permeate the conversations and correspondence of those in it. Marketing is no exception. In fact, aligned with the growth of the Internet, marketing is one industry that seems to have exploded with an ever increasing use of digital acronyms
Today’s requirement to continually create valued content that your customers and prospects will find entertaining, informative or worthy of sharing is no picnic. So once you’ve invested all of the effort to create great content, you need to do all that you can to ensure that it will get found.
CorStone, a Marin, CA based 501.3(c) non profit, recently turned to TeamworksCom (Teamworks Communications, Inc.) to help them develop a new, digitally delivered donor outreach and fundraising package.
To put it mildly, there’s a lot to know to be successful in online marketing these days. And if you’re publishing a continuous stream of content that your prospects and customers find valuable, it’s now more important than ever to do everything possible to ensure that the original content you create is attributed to you
These days, more and more marketers are foregoing traditional marketing tactics—think postal direct mail, print advertising, and yellow pages—and they’re adjusting their budgets to focus on creating content for marketing. There’s growing evidence that this trend won’t be changing anytime soon.
We value the content in our blog and do our best to make it informative, entertaining and relevant to those interested in online marketing. Based on our analytics including: page views, time on page, social media sharing, likes, and audience engagement, we’ve compiled your favorite TeamworksCom blog posts from 2012.
Content Marketing is all the buzz. In fact, it’s the area that Econsultancy projects to have the fastest growth of all marketing activities in 2013. All of the interest and investment in this new discipline is based on the idea that your company is no longer in the business of just making and selling products
It’s fair to say that WordPress has become the default development platform of choice for just about any new web site or blog. For businesses of all sizes and types, as well as for bloggers and people just wanting to have a voice on the Internet, WordPress has become the platform of choice.
I recently was introduced to a seasoned marketing consultant and we started a discussion about many of the changes that have taken place in marketing. Off course correction.
If you’ve been a bit distracted by the relentless pace of the change in online marketing, you may have missed all of the buzz about Content Marketing. With the power of self publishing on the Internet now in the hands of the many, claims about Content Marketing replacing advertising continue to increase
Dandelion Studios, a Colorado based specialty gift manufacturer, is planning to launch a line of new gift products designed to make the default gift for an occasion—a bottle of wine—a lot more creative and a lot less boring.
I recently attended a presentation by Drew McLellan, author of 99.3 Random Acts of Marketing, the Drew’s Marketing Minute blog and agency principal of McLellan Marketing Group in Des Moines, Iowa. Drew shared his insights on how to succeed with online lead generation for a professional services business today.
There can be no denying that a web site is the most essential component for marketing any business today. Yet, according to a report issued by the University of Maryland and Network Solutions, almost half of small US business still lack this essential marketing vehicle.
Looking at your circa 2000 website and considering an extreme make over? Or at least a 21st century update? Take note: Today’s fast changing environment brings new requirements and strategic considerations for this undertaking that may have changed dramatically from your last encounter with digital marketing.
Guest post by Marcia Kadanoff | CEO of OpenMarketing This is a response to a familiar question that I get all the time from people. It goes something like this: “What do you think of my content marketing efforts at my company?”
As the center piece of our online marketing strategy, the value of our blog cannot be understated. So it makes sense for us to invest a lot of effort and resources in continually creating blog content for a number of reasons.
If you’ve been too busy running your company, meeting the needs of your customers or just having too much fun on Facebook, you may have missed that marketing, as it used to be known, has changed.
MJMMG, a professional services consultancy that helps transform Public Space into a sustainable community asset that delivers long-term community value, recently engaged our services to develop a brand positioning and update their brand identity.
I recently came across an article by Lara O’Reilly in MarketingWeek with a provocative title: “There’s value in Content Marketing, but don’t jump in”. The premise of the article was interesting when you consider the rapid ascent of Content Marketing and the attention that this new discipline has garnered.
Just when you were starting to get comfortable with Social Media, along comes Pinterest which seems to reframe both your expectations and understanding of how sharing platforms work and how they deliver value.
It is fair to say that WordPress has become the default development platform for many new websites and blogs. While there are many ways to develop and launch a web site, recent data indicates that over 22% of new active domains in the US are running WordPress.
In case it isn’t obvious, the good old days of corporate Marcom are gone forever. DIY is the new model. And everything you do (and a brand does) online is now marketing.
As content marketing has rapidly emerged as one of the most utilized marketing disciplines today, it’s become apparent that the content on your site or blog is now your best asset to help people find your value on the web. So why not squeeze more value out of it?
If you’re using Twitter as part of your marketing strategy, you should be measuring and analyzing how many clicks your tweets are actually getting.
Now that there are over 100 million users of Twitter, it’s appropriate to recognize this very established social media channel for what it has become. For there is little doubt that this is one of the best tools for driving traffic to your site or blog
So how’s it goin’ with your web site or blog? Are you getting lots of traction? Are you garnering tons of site visitors and subscribers? Are you converting lots of customers with awesome landing pages and A/B offers that are testing customer engagement with special incentives? Or have you hit a plateau
Ok, you’re blogging regularly, working hard to create great content for your readers, optimizing all of it for search and building a library of branded assets that increase in value over time. All is good right? Well, maybe.
Whether you’re new to optimizing your web site for search or if your an experienced pro, everyone makes mistakes—especially when it come to SEO. The bad news is that mistakes can have a significant effect on your search results page ranking. But the good news is, you can correct most of them
EmpoweringWorkPractices, a San Francisco Bay area HR consulting firm, recently turned to Teamworks Communications to help them clarify their service offering, define a unique positioning for their consultancy, and present a memorable and distinctive personality in an easy-to-use web site and blog.
If it’s not obvious by now, the rules of marketing have changed forever. Traditional marketing no longer works the way it used to because the consumer is now in complete control. If they can’t easily find you and you don’t provide a reason for them to pay attention to you, they won’t.
Zypr, a voice-enabled, cloud-based API that dramatically simplifies the connectivity of consumer electronics devices to the growing list of Internet services available on tablets, smartphones, automobiles, TV’s and more, just launched their new developer web site and blog.
In the olden days, one of the essential questions that had to be answered in order to plan, develop and implement effective marketing was “who is the target prospect?” It may seem a bit fundamental but a clear and definitive answer to this essential question frequently determines the success or failure of any marketing effort.
LivFit, a growing personal fitness training provider, recently launched a new online website and blog. This new online property presents their upgraded service offering and addresses our research into what their prospects and customers were looking for
My how things have changed. I can remember a time when it was really important to have a cool business card with a custom logo that attempted to embody the qualities of a brand while differentiating it from competitors.
Lately, I’ve been attending a number of meetings, networking events and business gatherings and I’ve met a lot of interesting and fascinating people. Many of them are pursuing some amazing ventures with passion and a clear vision.
If you have a business, and it’s not apparently clear to you by now, you’re going to need a high quality blog to market your product or service on the Internet today.
Unquestionably, there is nothing more valuable to a brand today than the online presence it presents to prospects and customers on the Internet. It is the most essential marketing component that an organization has to have to be found and considered for a product or service.
When approaching the significant task of website redesign, it’s not an overstatement to say that there’s a lot to consider. Mike Volpe, VP of marketing at HubSpot , attempted to construct a comprehensive list of what this undertaking might entail. However, one glaring item appeared to be missing and should not be overlooked.
I discovered this great Infographic from the Grasshopper group in my tweet stream this week and it brought to life some amazing insights on bloggers. The graphic was produced with data compiled from Technorati and Business Week.
When I discovered a post titled 12 reasons to put Blogs at the center of your Content Marketing, authored by Heidi Cohen, at the CMI (Content Marketing Institute) blog, it was so timely, so spot on and had so many important benefits in it, I just had to post about it.
Content marketing is the new buzz that marketers and businesses are flocking to address the dramatic changes that have taken place in how to promote a product or service on the Internet. The idea is simple: Consistently create, publish and broadcast content that your prospects will find engaging and valuable (That’s easy, right?)
I recently attended the Content Marketing Strategy Conference where a number of recognized speakers presented many points of view on the great shift that has taken place in marketing over the last few years.
Today, small talk and short conversation has shifted on the Internet to the social networks. And as Elisa Camahort Page, co-founder of BlogHer, says: “If you’re looking for substantive conversation, you aren’t going to find it on Facebook, or in 140 characters on Twitter”.
Congratulations on having a blog. As a platform for sharing your value, thinking and interests with the world, this online property is unmatched for putting any content, in any media, in front of anyone, virtually anywhere.
After recently completing a purchase online, I received a request to participate in a survey from a large well know retailer brand. They were attempting to gain some insight on how many touch points I have with their brand through social media.
I recently attended the #140 conference in San Francisco. At the event, one of the many presenters made a rather poignant and relevant presentation titled “Why Small Business sucks at marketing”. While the title may be arresting, the sentiment might be right given today’s rapidly changing marketing environment.
With all of the investment required for a credible online and social presence today, it makes sense to regularly evaluate these efforts and determine your ROI.
Integrated marketing used to be fairly simple. But as Steve McKee recently pointed out in Bloomberg BusinessWeek, it’s now become somewhat of a mess.
Our reliance on the browser is unchallenged as the window to content on the Internet. And the geniuses at Mozilla are developing a cool new way to organize the growing number of Tabs that everyone uses in their Firefox browser.