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What content should you create?


What content should you create?
In case you weren’t sure, the novelty’s over and Content Marketing is no longer new.

In CMI’s recent B2B Content Marketing Research report, their findings revealed that 78 percent of marketers are allocating the same or an increased budget for content marketing in the upcoming year.

The reasons are clear: it works better, cost less than traditional advertising and delivers the measurable ROI missing from old school marketing. Continue →


What’s the best time and place to post on social media?

If this isn’t one of the most frequently asked questions, there aren’t any. After all, if you use social media as a required component of online marketing, it would be really nice to know where and when to make your investments in social sharing more effective. Turns out, the answer depends on a couple of things.

Quality? Or Quantity? Content marketing struggles with the right path forward.

There’s turbulence in the air. After recently attending Content Marketing World (in Cleveland no less) it’s apparent that certain practitioners of content marketing (and lots of software providers) are emphasizing producing a high volume of content at the expense of content quality. This marks a significant milestone in the short life of content marketing.

Menu planning for maximum content marketing satisfaction.

Think you’re overwhelmed with the content tsunami on the internet today? Walk in a content marketer’s shoes for a day if you really want to know what overload feels like. Let’s face it. The volume of digital content being published every second won’t be receding any time soon.

Union Square Live launches a new website and online event calendar.

Now in its fourteenth year, Union Square Live (USL) is presenting its largest and most diverse programming season yet with weekly, free, live music, dance, movies, theatrical arts and other entertainment right in the heart of downtown San Francisco.

Build trust, increase output and foster credibility with curation.

Today, it’s not an understatement that digital marketing requires understanding and connecting a lot of disparate strategic, technology and content dots to succeed. In this new online environment where a customer learns, qualifies and considers a solution from search, sharing and social media, a whole new set of opportunities and challenges must be continually addressed.

Inbound or Content Marketing? Call it anything but optional for SMB’s.

For more and more businesses, shifting consumer behavior has accelerated their awareness and interest in both Inbound Marketting and Content Marketing. Because the internet has transformed the way consumers find solutions and interact with brands, buyers today have become much, much better at ignoring the messages

TeamworksCom launches a new positioning & website for Next Step Partners.

Every leader and every organization has limits. What separates the good from great is a relentless drive to fill the gaps. Giant steps are only possible with an understanding of the causes and conditions of a gap and a smart, practical course of action.

Twitter: Avoiding this bird could be perilous to your brand.

Mention Twitter and some people get excited. Yet many still look perplexed, express confusion or worse, dismiss this huge social platform as complete nonsense. But with nearly 650 million users posting over 9,000 tweets per second (with an investment market value of over $20 billion!) the real value of Twitter is self-fulling

Content Marketing forever: Does that work for you?

Thanks to the internet, prospects and customers today have become much more engaged and demanding. The result is that it’s now up to a brand to quench their expectations with valuable content that helps them make more informed and better decisions—before, during and after they purchase a product or service.

Save all those unused headlines for content distribution.

Are you digging your new role as a continual content creator? Have you now started to think and act like a publisher all of the time too? Is your head always filled with thoughts about your next blog post, ebook, infographic or how to fill up your social stream with great content?

Your blog post’s not complete without these essentials.

Content Marketing has, increasingly, become standard practice for marketing a product or service online. Because it generally costs less than traditional offline marketing and has proven to be the single most effective strategy for SEO, virtually every brand is now doing it.

Content Marketing from A to Z

Studies, surveys and statistics all over the web have documented the explosive growth of Content Marketing by brands everywhere.

5 ways to get your blog posts in front of more people.

If it’s not obvious by now, it’s time to get clear on the concept that your blog should be the centerpiece of a content marketing strategy. Today’s online best practices prove that if you consistently add new content to your blog, its real value (beyond just SEO) increases exponentially over time.

Top TeamworksCom blog posts of 2013.

It’s been another busy year on the TeamworksCom blog. And thanks to our great group of smart and interested readers, we managed to improve some of the numbers that we use to measure how well our blog is performing.

Without a distribution strategy, why bother to publish?

Today, anyone that posts content on their website and simply expects people to find it there is delusional. More than ever, there is so much noise, nonsense and distraction clamoring for internet users attention, that it’s increasingly difficult for any really good content to stand out, get noticed or get found.

100 blog posts later, what’s the point?

The score. It’s hard to believe but we’ve finally reached our much sought after goal of having over 100 original posts in our blog. For many, this insignificant milestone is not worth a second of recognition or notice.

Enough with the chest pounding posts. What’s in it for me?

We write, develop and produce websites for many customers—especially professional services providers. From day one of our engagement, our goal is to guide our clients into a Content Marketing program that will turn their new online property into real and lasting business value.

Why old school email marketing can’t be dismissed.

The persistent ping on your mobile device, non-stop visual alerts next to your app icon and the growing list of unopened subject lines. These all to common experiences validate that the continued use and reliance on email for building relationships, nurturing leads and connecting with customers and prospects for just about any brand.

TeamworksCom launches new positioning & website for Yerba Buena Gardens.

Located in the heart of San Francisco’s downtown cultural, convention and shopping district, Yerba Buena Gardens (YBG) offers Bay Area and international visitors a one-of-a-kind experience as the only vibrant, green and ever-changing open space.

7 things your website developer won’t tell you.

Considering a new website for your business? If you’re relying on just a website developer, it could be anything but smooth sailing ahead. Before you start down the wrong (or least expensive) path, it might be reasonable to consider a few essential objectives for your website.

Unify your social media brand profiles for more follower satisfaction.

Today, if you want to have a successful brand or business, you need to be present and consistently engaged wherever your audience invests their time and attention. And more than ever, that’s being given to social media. Yet with so many platforms, so many graphical formats, and so much continual change in social media, it’s more […]

7 ways to construct posts for content marketing.

Fueling your blog with great content that your customers and prospects will find relevant, valuable or entertaining, is no walk in the park. However, blogging in a Content Marketing program can build awareness for your brand, generate leads, and position you as a expert in your domain. 

A birds-eye view of Content Marketing success.

Unless you’ve been on a deserted island, you may have missed that advertising and marketing have changed. People are now finding value and connecting with brands through search, sharing with friends in social networks and subscribing to content they’ve opted-in to receive.

10 years later, the future for WordPress looks even brighter.

I recently attended another Wordcamp in San Francisco. Returning to this annual event each year to gather with the the WordPress faithful is always both an enlightening and humbling experience.

Picture perfect social media posts.

Online marketing certainly gives people in business lots of choice on how to reach, attract, connect with and convert new customers. But if you’re running a business, today’s new requirement of being both a publisher and a media company to accomplish all of that can be a bit more than many realize.

Without the Internet, what would you do?

It’s fair to say that using the Internet today is just about as important as eating or breathing. If you think that’s an exaggeration, consider this. If you’re an average Internet user, a recent poll by Harris reveals that you spend around 13 hours a week online.

Online display ads: Where’s the value?

Online display advertising is defined as a type of advertising that typically contains text, logos, photographs, promotion information, and even location maps. Its single objective is to interrupt, attract web page visitors and get them to “click” off of the page they’re viewing.

Scheier+Group turns to TeamworksCom to launch their brand.

Scheier+Group, a San Francisco Bay Area professional services firm serving non-profits, faced a number of formidable challenges to launch their new company. They were seeking a qualified and proven marketing communications resource to help them

For better storytelling, a picture is worth a thousand words.

In case you weren’t sure, Content Marketing is storytelling. And if your want your stories to stand out, be remembered or shared, you need to add visuals to them. Today, text is the default storytelling medium. And that’s ok to a point.

How to manage the demands of your blog.

If you’re looking for a reason to start or continue blogging, the short answer today is it’s no longer an option. Without exception, this single activity can do more for your online visibility and performance than just about anything else you might consider.

Before you embrace Content Marketing, get your strategy in place first.

With content marketing being all the buzz, the Content Marketing Institute recently reported that it’s now the fastest growing investment by brands everywhere. And as the momentum suggests, interest and attention to this marketing discipline is not going to ebb any time soon.

How a keyword strategy helps your content get found.

Ah, keywords. So nerdy. Yet, if you want your content to get found, they’re so necessary. After all, creating and distributing content that you think your customers and prospects will find relevant, valuable or entertaining—what’s known as content marketing these days—is a questionable endeavor if those people can’t find the expensive assets that you create.

The one time event is over. Why content creation must be your habit.

Marketing is often viewed by business leaders as a tactical challenge that needs some concentrated attention and resources to address a campaign. And as soon as that campaign gets developed, produced and deployed, the business can get back to what they perceive as real business—making products or delivering services.

I found the content. So I trust it.

Is it any wonder that few people trust digital advertising, social media posts, ads on websites, and text messages from companies or brands? With an average exposure of up to 3000 messages of online content every day, it’s amazing that any of what’s seen or read is retained or acted on at all.

5 ways to get your content read with a great headline.

Today, people are overwhelmed with way too much to read and absorb on the web. And if you’re now continually creating content that your prospects and customers will find valuable or entertaining (what’s now called Content Marketing), your primary responsibility is to get what you write found first and then read.

Digital marketing acronyms translated.

Virtually every business has its share of industry specific terms that tend to permeate the conversations and correspondence of those in it. Marketing is no exception. In fact, aligned with the growth of the Internet, marketing is one industry that seems to have exploded with an ever increasing use of digital acronyms

On-Page SEO Checklist to get your content found.

Today’s requirement to continually create valued content that your customers and prospects will find entertaining, informative or worthy of sharing is no picnic. So once you’ve invested all of the effort to create great content, you need to do all that you can to ensure that it will get found.

TeamworksCom helps CorStone with new donor outreach program.

CorStone, a Marin, CA based 501.3(c) non profit, recently turned to TeamworksCom (Teamworks Communications, Inc.) to help them develop a new, digitally delivered donor outreach and fundraising package.

Set up Google+ authorship to make your content authoritative.

To put it mildly, there’s a lot to know to be successful in online marketing these days. And if you’re publishing a continuous stream of content that your prospects and customers find valuable, it’s now more important than ever to do everything possible to ensure that the original content you create is attributed to you

What data tells you about the need for Content Marketing.

These days, more and more marketers are foregoing traditional marketing tactics—think postal direct mail, print advertising, and yellow pages—and they’re adjusting their budgets to focus on creating content for marketing. There’s growing evidence that this trend won’t be changing anytime soon.

Start 2013 with a look back on these popular TeamworksCom blog posts.

We value the content in our blog and do our best to make it informative, entertaining and relevant to those interested in online marketing. Based on our analytics including: page views, time on page, social media sharing, likes, and audience engagement, we’ve compiled your favorite TeamworksCom blog posts from 2012.

The ONE percent reality of Content Marketing.

Content Marketing is all the buzz. In fact, it’s the area that Econsultancy projects to have the fastest growth of all marketing activities. All of the interest and investment in this new discipline is based on the idea that your company is no longer in the business of just making and selling products

How to change the error of your WordPress ways.

It’s fair to say that WordPress has become the default development platform of choice for just about any new web site or blog. For businesses of all sizes and types, as well as for bloggers and people just wanting to have a voice on the Internet, WordPress has become the platform of choice.

How to create a voice that will be heard.

I recently was introduced to a seasoned marketing consultant and we started a discussion about many of the changes that have taken place in marketing. Off course correction.

Time to stop pretending about Content Marketing.

If you’ve been a bit distracted by the relentless pace of the change in online marketing, you may have missed all of the buzz about Content Marketing. With the power of self publishing on the Internet now in the hands of the many, claims about Content Marketing replacing advertising continue to increase

Dandelion Studios turn to TeamworksCom to launch their new site.

Dandelion Studios, a Colorado based specialty gift manufacturer, is planning to launch a line of new gift products designed to make the default gift for an occasion—a bottle of wine—a lot more creative and a lot less boring.

Marketing professional services online: How to get it right.

I recently attended a presentation by Drew McLellan, author of 99.3 Random Acts of Marketing, the Drew’s Marketing Minute blog and agency principal of McLellan Marketing Group in Des Moines, Iowa. Drew shared his insights on how to succeed with online lead generation for a professional services business today.

5 barriers to implementing a small business content marketing plan.

There can be no denying that a web site is the most essential component for marketing any business today. Yet, according to a report issued by the University of Maryland and Network Solutions, almost half of small US business still lack this essential marketing vehicle.

10 reasons why your web site redo will fail.

Looking at your circa 2000 website and considering an extreme make over? Or at least a 21st century update? Take note: Today’s fast changing environment brings new requirements and strategic considerations for this undertaking that may have changed dramatically from your last encounter with digital marketing.

No one ever bought because you bored them to death.

Guest post by Marcia Kadanoff | CEO of OpenMarketing This is a response to a familiar question that I get all the time from people. It goes something like this: “What do you think of my content marketing efforts at my company?”

How a portfolio of content can yield valuable dividends.

As the center piece of our online marketing strategy, the value of our blog cannot be understated. So it makes sense for us to invest a lot of effort and resources in continually creating blog content for a number of reasons.

How a LivingSocial promotion helped LivFit get in shape with new customers.

If you’ve been too busy running your company, meeting the needs of your customers or just having too much fun on Facebook, you may have missed that marketing, as it used to be known, has changed.

MJMMG turns to TeamworksCom to reposition their brand.

MJMMG, a professional services consultancy that helps transform Public Space into a sustainable community asset that delivers long-term community value, recently engaged our services to develop a brand positioning and update their brand identity.

Content Marketing: Still in the early innings.

I recently came across an article by Lara O’Reilly in MarketingWeek with a provocative title: “There’s value in Content Marketing, but don’t jump in”. The premise of the article was interesting when you consider the rapid ascent of Content Marketing and the attention that this new discipline has garnered.

How every picture furthers your story with Pinterest.

Just when you were starting to get comfortable with Social Media, along comes Pinterest which seems to reframe both your expectations and understanding of how sharing platforms work and how they deliver value.

10 have to have WordPress plugins.

It is fair to say that WordPress has become the default development platform for many new websites and blogs. While there are many ways to develop and launch a web site, recent data indicates that over 22% of new active domains in the US are running WordPress.

Improve your content. Start with the words.

In case it isn’t obvious, the good old days of corporate Marcom are gone forever. DIY is the new model. And everything you do (and a brand does) online is now marketing.

Squeeze more value out of your evergreen content.

As content marketing has rapidly emerged as one of the most utilized marketing disciplines today, it’s become apparent that the content on your site or blog is now your best asset to help people find your value on the web. So why not squeeze more value out of it?

How to get more clicks on your Tweets.

If you’re using Twitter as part of your marketing strategy, you should be measuring and analyzing how many clicks your tweets are actually getting.

How to turn your Tweets into value.

Now that there are over 100 million users of Twitter, it’s appropriate to recognize this very established social media channel for what it has become. For there is little doubt that this is one of the best tools for driving traffic to your site or blog

What your content is competing with in 60 seconds on the web.

So how’s it goin’ with your web site or blog? Are you getting lots of traction? Are you garnering tons of site visitors and subscribers? Are you converting lots of customers with awesome landing pages and A/B offers that are testing customer engagement with special incentives? Or have you hit a plateau

They’ve read your post, now what?

Ok, you’re blogging regularly, working hard to create great content for your readers, optimizing all of it for search and building a library of branded assets that increase in value over time. All is good right? Well, maybe.

Avoid these SEO mistakes in your content creation efforts.

Whether you’re new to optimizing your web site for search or if your an experienced pro, everyone makes mistakes—especially when it come to SEO. The bad news is that mistakes can have a significant effect on your search results page ranking. But the good news is, you can correct most of them

EmpoweringWorkPractices launches new site.

EmpoweringWorkPractices, a San Francisco Bay area HR consulting firm, recently turned to Teamworks Communications to help them clarify their service offering, define a unique positioning for their consultancy, and present a memorable and distinctive personality in an easy-to-use web site and blog.

7 tips to stretch your content creation efforts.

If it’s not obvious by now, the rules of marketing have changed forever. Traditional marketing no longer works the way it used to because the consumer is now in complete control. If they can’t easily find you and you don’t provide a reason for them to pay attention to you, they won’t.

TeamworksCom launches new site for voice-enabled software platform Zypr.

Zypr, a voice-enabled, cloud-based API that dramatically simplifies the connectivity of consumer electronics devices to the growing list of Internet services available on tablets, smartphones, automobiles, TV’s and more, just launched their new developer web site and blog.

Buyer persona: why it’s critical for online marketing success.

In the olden days, one of the essential questions that had to be answered in order to plan, develop and implement effective marketing was “who is the target prospect?” It may seem a bit fundamental but a clear and definitive answer to this essential question frequently determines the success or failure of any marketing effort.

LivFit gets their web site in shape for search, social & lead generation.

LivFit, a growing personal fitness training provider, recently launched a new online website and blog. This new online property presents their upgraded service offering and addresses our research into what their prospects and customers were looking for

Why your business card is no longer in your wallet.

My how things have changed. I can remember a time when it was really important to have a cool business card with a custom logo that attempted to embody the qualities of a brand while differentiating it from competitors.

Does the content match the cover?

Lately, I’ve been attending a number of meetings, networking events and business gatherings and I’ve met a lot of interesting and fascinating people. Many of them are pursuing some amazing ventures with passion and a clear vision.

24 tips to make your blog a success.

If you have a business, and it’s not apparently clear to you by now, you’re going to need a high quality blog to market your product or service on the Internet today.

How to evaluate creative web solutions.

Unquestionably, there is nothing more valuable to a brand today than the online presence it presents to prospects and customers on the Internet. It is the most essential marketing component that an organization has to have to be found and considered for a product or service.

What to consider before a web site redesign.

When approaching the significant task of website redesign, it’s not an overstatement to say that there’s a lot to consider. Mike Volpe, VP of marketing at HubSpot , attempted to construct a comprehensive list of what this undertaking might entail. However, one glaring item appeared to be missing and should not be overlooked.

The composition and economics of bloggers.

I discovered this great Infographic from the Grasshopper group in my tweet stream this week and it brought to life some amazing insights on bloggers. The graphic was produced with data compiled from Technorati and Business Week.

The hub of your content marketing strategy=Blog.

When I discovered a post titled 12 reasons to put Blogs at the center of your Content Marketing, authored by Heidi Cohen, at the CMI (Content Marketing Institute) blog, it was so timely, so spot on and had so many important benefits in it, I just had to post about it.

10 point checklist for Content Marketing.

Content marketing is the new buzz that marketers and businesses are flocking to address the dramatic changes that have taken place in how to promote a product or service on the Internet. The idea is simple: Consistently create, publish and broadcast content that your prospects will find engaging and valuable (That’s easy, right?)

Rent vs. Own: As marketing shifts, how to reach more qualified prospects.

I recently attended the Content Marketing Strategy Conference where a number of recognized speakers presented many points of view on the great shift that has taken place in marketing over the last few years.

7 tips to help people find your value.

Today, small talk and short conversation has shifted on the Internet to the social networks. And as Elisa Camahort Page, co-founder of BlogHer, says: “If you’re looking for substantive conversation, you aren’t going to find it on Facebook, or in 140 characters on Twitter”.

9 ways to get more people to see & share your blog.

Congratulations on having a blog. As a platform for sharing your value, thinking and interests with the world, this online property is unmatched for putting any content, in any media, in front of anyone, virtually anywhere.

Mr./Ms. Brand: So, why aren’t we friends yet?

After recently completing a purchase online, I received a request to participate in a survey from a large well know retailer brand. They were attempting to gain some insight on how many touch points I have with their brand through social media.

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About TeamworksCom

Paul Pruneau, and Teamworks Communications, Inc., develop communications and brand strategy, engineer content to express customer value, and create integrated online and Content Marketing solutions to help businesses succeed. Follow Paul on Twitter, connect on Google+, send an email or just call 415.789.5830.

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