July 18th, 2014 by Pruneau | No Comments
For more and more businesses, shifting consumer behavior has accelerated their awareness and interest in both Inbound Marketting and Content Marketing. Because the internet has transformed the way consumers find solutions and interact with brands, buyers today have become much, much better at ignoring the messages
January 12th, 2013 by Pruneau | No Comments
We value the content in our blog and do our best to make it informative, entertaining and relevant to those interested in online marketing. Based on our analytics including: page views, time on page, social media sharing, likes, and audience engagement, we’ve compiled your favorite TeamworksCom blog posts from 2012.
December 19th, 2012 by Pruneau | 2 Comments
Content Marketing is all the buzz. In fact, it’s the area that Econsultancy projects to have the fastest growth of all marketing activities in 2013. All of the interest and investment in this new discipline is based on the idea that your company is no longer in the business of just making and selling products
October 10th, 2012 by Pruneau | 3 Comments
There can be no denying that a web site is the most essential component for marketing any business today. Yet, according to a report issued by the University of Maryland and Network Solutions, almost half of small US business still lack this essential marketing vehicle.
September 5th, 2012 by M. Kadanoff | No Comments
Guest post by Marcia Kadanoff | CEO of OpenMarketing This is a response to a familiar question that I get all the time from people. It goes something like this: “What do you think of my content marketing efforts at my company?”
August 19th, 2012 by Pruneau | No Comments
As the center piece of our online marketing strategy, the value of our blog cannot be understated. So it makes sense for us to invest a lot of effort and resources in continually creating blog content for a number of reasons.
July 9th, 2012 by Pruneau | No Comments
I recently came across an article by Lara O’Reilly in MarketingWeek with a provocative title: “There’s value in Content Marketing, but don’t jump in”. The premise of the article was interesting when you consider the rapid ascent of Content Marketing and the attention that this new discipline has garnered.
February 18th, 2012 by Pruneau | No Comments
As content marketing has rapidly emerged as one of the most utilized marketing disciplines today, it’s become apparent that the content on your site or blog is now your best asset to help people find your value on the web. So why not squeeze more value out of it?
October 24th, 2011 by Pruneau | No Comments
In the olden days, one of the essential questions that had to be answered in order to plan, develop and implement effective marketing was “who is the target prospect?” It may seem a bit fundamental but a clear and definitive answer to this essential question frequently determines the success or failure of any marketing effort.
September 21st, 2011 by Pruneau | 7 Comments
My how things have changed. I can remember a time when it was really important to have a cool business card with a custom logo that attempted to embody the qualities of a brand while differentiating it from competitors.
September 29th, 2010 by Pruneau | 7 Comments
Integrated marketing used to be fairly simple. But as Steve McKee recently pointed out in Bloomberg BusinessWeek, it’s now become somewhat of a mess.
November 5th, 2009 by Pruneau | 1 Comment
Today, the highest value in marketing is now being assigned to the ability to be “found” on the internet. What’s more, if all the digital methods, mechanisms and techniques you’re using aren’t facilitating this task, there’s little reason to invest in them.