pruneau

As content marketing has rapidly emerged as one of the most utilized marketing disciplines today, it’s become apparent that the content on your site or blog is now your best asset to help people find your value on the web. So why not squeeze more value out of it?

If you’re using Twitter as part of your marketing strategy to engage with prospects and followers, improve site traffic, and increase your brand awareness, you should be measuring and analyzing how many clicks your tweets are actually getting. Especially if you’re using a structured approach to your tweets and including occasional links back to valuable content [...]

Now that there are over 100 million users of Twitter, it’s appropriate to recognize this very established social media channel for what it has become. For there is little doubt that this is one of the best tools for driving traffic to your site or blog, fostering relationships with prospects and customers, facilitating thought leadership, and [...]

So how’s it goin’ with your web site or blog? Are you getting lots of traction? Are you garnering tons of site visitors and subscribers? Are you converting lots of customers with awesome landing pages and A/B offers that are testing customer engagement with special incentives? Or have you hit a plateau in your attempt [...]

Ok, your blogging regularly, working hard to create great content for your readers, optimizing all of it for search and building a library of branded assets that increase in value over time. All is good right? Well, maybe.

Whether you’re new to optimizing your web site for search or if your an experienced pro, everyone makes mistakes—especially when it come to SEO. The bad news is that mistakes can have a significant effect on your search results page ranking. But the good news is, you can correct most of them by being informed [...]

If it’s not obvious by now, the rules of marketing have changed forever. Traditional marketing no longer works the way it used to because the consumer is now in complete control. If they can’t easily find you and you don’t provide a reason for them to pay attention to you, they won’t.

In the olden days, one of the essential questions that had to be answered in order to plan, develop and implement effective marketing was “who is the target prospect?” It may seem a bit fundamental but a clear and definitive answer to this essential question frequently determines the success or failure of any marketing effort. [...]

My how things have changed. I can remember a time when it was really important to have a cool business card with a custom logo that attempted to embody the qualities of a brand while differentiating it from competitors. Yet, as businesses of all size have flocked to crowdsourcing web sites to have their logos [...]

Recently, I came across this great list of items to consider when approaching the significant task of web site redesign. It was created by Mike Volpe, VP of marketing at HubSpot. While his list is comprehensive and even somewhat daunting, one glaring item appeared to be missing and should not be overlooked.