All is good right? Without a clear call-to-action in all of your content, probably not.
Guide website visitors with a call-to-action.
At the end of all of your content, what exactly are you expecting your visitors to do? If you’re not directing them with a Call to Action, you’re missing valuable opportunities including:
- | Furthering the nascent relationship you’ve just started with your reader
- | Capturing reader data through a conversion form
- | Sustaining their interest in your content through lead nurturing
Simply put, a Call-to-Action | CTA guides your readers to how they can receive more value from your site or blog. It’s one of the fundamentals of traditional direct marketing and it’s more important than ever for online marketing.
The best place to start content creation is at the end.
Your Call-to-Action should not be a superfluous afterthought to your content. It should be considered as your primary conversion goal and integrated when you are initially developing your content.
It should also align with how it helps to guide a prospect through a selling cycle. And this should map to a structured content calendar that addresses the needs of the prospects you are trying to reach.
The one thing you should always remember is to make your Call-to-Action super clear. Avoid the risk of confusing readers by presenting too many actions. Every Call-to-Action should be simple and uncomplicated for the reader to easily act.
Follow these steps for action + conversion.
Here are some simple techniques for creating a Call-to-Action that encourages a reader to take the next step in their journey to becoming one of your coveted customers.
Now that you’re up to speed on the value of an effective Call-to-Action, do this:
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- | Leave a comment and tell us if we left anything out