If it’s not obvious by now, the rules of marketing have changed forever.
Traditional marketing no longer works the way it used to because the consumer is now in complete control. If they can’t easily find you and you don’t provide a reason for them to pay attention to you, they won’t. Like never before, telling interesting stories is a much better way to get attention and engage with new prospects and existing customers.
A new requirement to always be publishing.
To succeed today, every business must now continuously create compelling and valuable content. In addition, they must distribute this content through a variety of online channels, as well as actively participate in online communities where they can influence others to further the reach of their content.
The practice of creating relevant and compelling content in a consistent fashion to a targeted prospect, focusing on all stages of the buying process, from brand awareness through to brand evangelism, has come to be known as Content Marketing. It includes strategic planning, content creation, distribution, and analysis of the multiple stages of the buying cycle to targeted customer personnas.
Always be branding—wherever your prospects happen to be.
Today, a complete content marketing strategy should take a holistic approach to meet an organization’s overall marketing goals. And that means that content marketers should be “channel-agnostic” and consider every channel to engage with customers including online, mobile, in-person, and traditional media.
It has become abundantly clear that there are no silver bullets in marketing today. Because achieving meaningful business and marketing objectives is often solved with a combination of efforts, not by just putting all of your eggs in one basket.
To that end, I offer a short list of some best practices to follow to help you stretch your content creation efforts in today’s never-ending requirement to market your value and influence a target audience.
What are you doing to stretch your content value?
Share your thoughts or techniques and we will include them on our list. Looking forward to hearing from you!