Avoid the online marketing posers. If they don’t walk their talk, walk on.
Observations about marketing, selling, branding, distribution and messaging
If brands want to be social, they need to make the customer relationship a lot more rewarding.
Unwilling to make the time and effort for social media? Then realizing any business value becomes questionable.
Control of your company’s message isn’t in the social media directors domain. It now belongs to the customer.
How working for free is simply idiotic exploitation.
A light hearted look at how advertising targeted to mobile device users is either an effective tactic or a safety hazard.
How a nasty economic downturn is challenging expectations and traditional working relationships like never before.
Twelve guiding principles for today’s new world order of marketing.
How we developed and documented the brand value and promise for e-Learning provider, Ninth House.
How a targeted email campaign delivered the benefits Centro smart phone accessories in a convenient and familiar medium.