Google places a high value on web sites that are continually adding content. And sites that have more well constructed and populated pages will almost always end up in a higher search results ranking than a website with only a few static pages that never change.
But before you get too far along producing the next great web page, infographic, video, blog post or ebook to further your business objectives, consider everything that you’ll have to do right to get your content found.
After all, the requirement to continually create valued content for your customers and prospects is no picnic. And if you’ve invested time and resources to create great content, you need to do all that you can to ensure that it gets found.
Today, more people start the purchasing process by searching online for research, price comparisons and reviews of products and services. As a result, 70% of the links search users click on are organic—not paid. And 75% of these search users never look or click past the first page of search results.
Two kinds of optimization you can’t ignore.
SEO is divided into two separate categories: On-page SEO and Off-page SEO. On-page SEO refers to how well your website’s content is presented to search engines.
On-page SEO accounts for only about 25 to 30% of how search engines score and rank your website and it’s often the first phase of site optimization that we address with our clients.
By paying attention to the requirements of search engines and following best-practices with our SEO techniques to align with what your prospects will be searching for, we apply a proven SEO checklist against all of your site content to improve search results.
Off-page SEO refers to your site’s overall “authority” on the web, which is determined by what other websites say about your site. Websites with better or higher authority will rank better than websites with lower authority. Improving your site’s authority can take time with continual effort and resources.
One of the main influences on a website’s authority is the quantity and quality of inbound links. If another website links to your website or a page on your website (like a blog article), that is called an inbound link. More inbound links are good. And more inbound links from websites with high authority is the best.
A proven way to increase your website’s inbound links is through consistent content creation and Content Marketing. Other websites will naturally want to link to your content if it is relevant and high quality. In addition, sharing your content in social media improves the opportunities for attracting more inbound links.