If you want to convert your website visitors into sales leads, you need to develop compelling offers, create calls-to-action to promote your offers and launch landing pages with forms for visitors to submit their contact information to get the value of your offer.
A landing page is a web page that allows you to capture a visitor’s information through a lead form. By definition, the landing page is the page they are presented when they click an offer link.
Landing pages often represent the first impression and the one and only chance a marketer gets to entice the viewer to provide their contact information. The capture opens the path to converting this prospect into a paying customer.
A good landing page will target a particular audience with a specific offer. Therefore, it’s important to build a unique landing page for each of the offers you create. You can build landing pages that allow visitors to download content (ebooks, white papers, webinars, etc.), or sign up for free trials or product demos.
Landing Page essentials.
There are several key components that make a landing page effective for converting more visitors into leads. Here are some of the key techniques we use to build successful landing pages:
Use a clear title, description, and layout to instantly convey the value of your offer and create a strong incentive for your visitors to download or sign up for it
Keep your visitors focused on filling out your form by removing all distractions, including navigation links or other offers
Include social sharing links to encourage your visitors to spread the word about your offer
Design your forms to capture the information that you need the most in order to follow up with the and qualify them as a sales lead
Structure the forms with the user in mind so they’re not too long or invasive
After they have filled out your form, follow up with your new leads by directing them to a “thank-you” page or sending them an auto response email
Keep them engaged by suggesting other offers they might be interested in or next steps they can take
Track your conversion rates closely and keep testing to find areas for improvement