Integrated Online + Content Marketing Services

Build on a Solid Foundation

Brand Positioning + Story

Success with integrated online marketing begins with defining + documenting your brand value and story. Your brand value should provide a clear understanding of what you stand for, how you’re different, and why prospects should consider what you offer over others.

If your target customers don’t understand that, they won’t convert—or buy. More importantly, if you don’t know what your brand promise is, neither will anyone else.

Our structured brand positioning process and services will document and define:
• a relevant and compelling summary of the value you offer
• a simple articulation of the primary reason a prospect should consider your solution
• an authentic message grounded in a target benefit that can be “owned” in the marketplace
• a foundation for all marketing communications and messaging—online, traditional and social

DEFINE YOUR VALUE

Present Your Value

Website Design + Development

Today’s ever-changing environment brings new requirements and strategic considerations to a website that may have changed dramatically from your last encounter with digital and integrated online marketing.

Before you invest in a new website or a redo, there are a few essential components required to add both perceived and monetary value to a business. They include the following:
• Responsive delivery to mobile devices
• Blog
• Content Management System | CMS

• Search Engine Optimization | SEO
• Marketing Automation
• Social Media Channels Integration
• Analytics

Recent research shows that +50% of people online are looking at content on a mobile device. So if you’re not planning to build your website to present your value in a way that’s optimized for their handheld device, consider that visitors expect a great web experience no matter how they get online.

WEBSITE MISTAKES TO AVOID

Be Visible, Relevant + Chosen

Content Marketing

More than ever, people turn to the Internet and their social networks to find answers and solutions to their challenges or needs.

And like it or not, it’s now up to you to make sure you’re found in your prospect’s searches and that they value you highly enough to come into their decision-making process. That means creating and distributing content that informs, entertains or inspires to pull them in.

The goal of Content Marketing is to draw customers to your site, create the opportunity to capture leads and interlink across all digital channels to your unique content.

The result is your website becomes a rich, relevant content portal that your prospects will return to again and again until they’re educated, inspired and ready to become customers.

Our content marketing services work like a reliable and trusted engine. They provide a proven platform, constant fuel, and insightful analytics to keep your website and online marketing running at optimum performance and efficiency.

WHY CONTENT MARKETING

Get it Found

Search Engine Optimization | SEO

Google places a high value on websites that are continually adding content. And sites that have better constructed and populated pages will almost always end up in a higher search results position than a website with only a few static pages that never change.

Today, more people start the purchasing process by searching online for research, price comparisons and reviews of products and services.

As a result, over 70% of the links search users click on are organic—not paid. Our SEO services ensure your content is optimized to get found so that you continually improve your search results ranking.

But before you get too far along producing the next great web page, infographic, video, blog post or ebook to further your business objectives, our services will ensure that your content is optimized for search.

SEO CHECKLIST

Turn Prospects Into Leads

Email + Marketing Automation

Lead nurturing and marketing automation are essential services that help develop relationships with your prospects. If someone has provided you with their contact information, it makes sense to follow up with them automatically in ways that require few resources.

The end goal is to get your prospect to “raise their hand” and self-select into further engaging with you and your solution. By automatically sending targeted, relevant and valuable email messages, nascent relationships are fostered and enhanced.

When someone opens your email, you need to make it clear what you want them to do. Whether you want them to click to read a blog post, download a new eBook, or share on their social networks, our services help you focus on the goal or outcome before any content is created.

We integrate a Call-to-Action that links to a unique landing page where the recipient can convert or self-select to further their progress to becoming a customer. And if they’re not yet ready to commit, our marketing automation services keep them engaged with other offers and content that help to keep you top-of-mind.

MORE MARKETING AUTOMATION

Measure Realtime Results

Analytics | Reporting

Our online marketing platform turns your website into a two-way communication tool. You can now know when someone visits an important page, understand where they came from and identify which search terms or referring sites led them to your content.

You can also track and notify sales when a lead that is currently in your sales funnel comes back to your website to view content. This arms your salespeople with the knowledge they need to convert a customer.

Our platform uses behavioral-based tracking to truly understand what motivates each site visitor's click. This results in identifying hot prospects with Lead Scoring based on engagement, page tracking, profile fit and more.

What’s more, you’ll receive a list of the day’s hottest leads right to your email inbox so that you can act at the just the right moment to convert a lead and turn it into a sale.

MEASURING PERFORMANCE