In case you weren’t sure, speed matters. A lot.
In an online environment like today, fractions of a second can make the difference between a satisfied customer and a sour experience.
Speed it up please.
Did you know that a quarter of site visitors will abandon a website if it takes more than four seconds to load? Or that a one-second delay in page load speed can reduce customer satisfaction by 16 percent; cause an 11 percent dip in page views; and lead to a 7 percent drop in conversion rates?
What does that mean to you? Quite simply, a slow performing site can more than annoy visitors. It can hurt conversions—and ultimately revenue. That’s why you can’t ignore your site speed.
So, how are you doing?
There’s no better place to understand how your website is performing than at Pingdom. This great site will do an analysis of what you’re doing right and where there is room for improvement.
Their easy-to-understand graphic reporting will rank you on a scale of 1-100 and provide valuable insights on the bottlenecks that are that are constraining your performance. You can even share your performance score on social media with one click.
So once you have a benchmark of where you stand, what can you do to ensure that your WordPress site is snappy?
Five tips to rev it up.
Here are five super simple tips to improve the speed of your WordPress site and keep your visitors engaged and satisfied.
Where to from here?
You’ll do a lot to get your site up to speed just by implementing these key tips. But if they fall out of your comfort zone, consider turning to a qualified resource that can do the heavy lifting to ensure that the most important marketing asset that any business has—your website—will have the quickest page load and response times possible.
Organizations that build and manage WordPress sites on a hosting platform that was built from the ground up to deliver blazing site speeds and mitigate poor content delivery is a good place to start.
That’s where we come in. Our integrated suite of online marketing services will help you: express your value, get found online, attract and retain customers with content, turn site visitors into leads, nurture leads with automation and measure all of your results.
To learn more about our proven approach to integrated online marketing, contact us online or just give us a call at 415.789.5830.