Scheier+Group, a San Francisco Bay Area professional services firm serving non-profits, faced a number of formidable challenges to launch their new professional services organization.

They were seeking a proven digital agency and content marketing resource to help them with a set of strategic services that included:

  • Clarify and simplify their service offering and value proposition
  • Present a unique brand positioning and new brand identity for their consultancy
  • Differentiate Scheier+Group from competitors
  • Design, develop + deploy a mobile-optimized website with integrated blog + social media
  • Integrate a Content Marketing + Marketing Automation platform to support lead generation, nurturing and prospect conversion

A solution in need of a brand position and expression of value.

Scheier+Group offers a suite of training, tools, and techniques for non-profit leaders to gain clarity and understanding with their Board and Executive Team on roles, responsibilities and decision-making practices.

By applying an inclusive process of discovery, analysis, and documentation of the non-profits power structure and unique needs, this approach yields positive outcomes that include:

  • | Strengthened leadership team
  • | Faster + better decisions
  • | Improved team member interactions
  • | Increased individual satisfaction

The result of engaging their services saves organization resources, improves service delivery and enhances the opportunity for the non-profit to achieve its mission.

Our integrated plan + platform for Content Marketing.

To accomplish Scheier+Group’s objectives, TeamworksCom designed, developed and deployed a multi-phase and integrated online communications program that included: competitive analysis, brand positioning + story, keyword research, brand graphic identity, a new website + blog, search engine optimization, and content creation.

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The integrated website | blog solution we delivered was built on the open-source WordPress CMS platform to accomplish a number of goals including:

  1. | Provide an education and information resource for non-profit leaders
  2. | Foster thought leadership in the non-profit category
  3. | Enable numerous authors to securely and easily contribute new content
  4. | Facilitate content sharing, subscription and commenting across social media channels
  5. | Optimize website and all content for responsive delivery to mobile devices
  6. | Capture prospect information for lead nurturing
  7. | Enable analytics and measurement of online traffic, referrals & site content

Visible results after clearing the launch pad.

After completing this phased program with an aggressive program schedule, Steve Scheier, Founder & CEO of Scheier+Group, added:

“TeamworksCom was great to work with and they stretched our thinking beyond the ordinary website. Our new site now relfects our value to our prospects with sophistication and clarity that we never had before.

Scheier+Group | TeamworksCom

Time to take your brand to the next level?

Would you like to improve the content, visibility and performance of your website with a solution that optimized for search, integrates with all of your social channels and provides the opportunity to position your business as a thought leader through a Content Marketing program?

To learn more about our strategic approach to integrated online marketing, contact us online or just give us a call at 415.789.5830.

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