Virtually every business has its share of industry-specific terms that tend to permeate the conversations and correspondence of those in it. Marketing is no exception.
A new marketing landscape and language.
In fact, aligned with the growth of the Internet, marketing is one industry that seems to have exploded with an ever increasing use of digital acronyms that are often downright confusing.
A lot has changed from the old days of just having to know what a CPM was when considering how to most effectively reach a target through traditional media. And whether people are using acronyms to sound smart or just trying to cram more meaning into fewer words, their use in marketing isn’t going away anytime soon.
Digital marketing acronym overload.
For those with an aversion to jargon or industry speak, there’s just no getting around the fact that knowing and understanding the right language in digital marketing is essential for navigating a path to success. We’ve compiled a handy guide to help everyone get up to speed, or at least stay current, with today’s digital lingo.
Below are 100 of the most common acronyms that every digital marketer should get familiar with. Some of these are just about marketing whereas others fall into more of a technical category. The intent here is to extract the words, and meaning, from which the acronym is constructed. You can always search Google or Wikipedia for a more comprehensive definition of each of these 2 to 5 letter wonders.
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100 Digital Acronyms to get familiar with.
AIDA | Attention, Interest, Desire, Action AJAX | Asynchronous Java Script API | Application program interface AR | Augmented reality ASP | Application service provider ATD | Agency trading desk B2B | Business to business B2C | Business to consumer CLV | Customer lifetime value CMS | Content management system CPA | Cost per acquisition / action CPC | Cost per click CPL | Cost per lead CPM | Cost per thousand CPV | Cost per view CR | Conversion rate CRM | Customer relationship management CSS | Cascading style sheets CTR | Click-through rate CX | Customer experience DM | Direct mail (or Direct Message for Twitter) DMP | Data management platform DNS | Domain name system DSP | Demand-side platform ECPM | Effective CPM EPC | Earnings per click EPM | Earnings per thousand ESP | Email service provider FB | Facebook FBML | Facebook Markup Language FTP | File transfer protocol GA | Google Analytics HIPPO | Highest paid person’s opinion HTML | HyperText Markup Language HTTP | Hyper Text Transfer Protocol HTTPS | Hyper Text Transfer Protocol Secure IM | Instant Messaging IMAP | Internet Message Access Protocol IP | Intellectual property (or Internet Protocol) IPTV | Internet protocol television ISP | Internet service provider KPI | Key performance indicator LTV | Lifetime value MoM | Month on month MLM | Multi-level marketing MVT | Multivariate testing OEM | Original equipment manufacturer OS | Operating system (or Open Source) PHP | Hypertext Preprocessor POS | Point of sale PPC | Pay per lead PPV | Pay per view PR | PageRank PV | Pageviews QA | Quality assurance QR Code | Quick response code RFI | Request for information RFP | Request for proposal ROI | Return on investment RON | Run of network ROR | Ruby on Rails ROS | Run of site RSS | Really Simple Syndication RT | Retweet RTB | Real time bidding RTD | Real time data S2S | Server to server SaaS | Software as a service SEM | Search engine marketing SERP | Search engine results page SLA | Service level agreement SM | Social media SMB | Small / medium business SMM | Social media marketing SMO | Social media optimisation SMP | Social media platform SMS | Short message service SOV | Share of voice SOW | Statement of work SSL | Secure Sockets Layer SSP | Supply-side platform SWOT | Strengths, Weaknesses, Opportunities, Threats TLD | Top level domain TOS | Terms of service UCD | User-centric design UI | User interface UGC | User-generated content URL | Uniform resource locator USP | Unique selling proposition UV | Unique visitor UX | User experience VOD | Video on demand VM | Viral marketing WOMM | Word of mouth marketing WSIWYG | What you see is what you get YOY | Year on year YTD | Year to date XML | Extensible Markup Language
What did we forget?
Did we leave anything out? Are there other acronyms that are worth knowing about or that you use often in digital and online marketing?
As president and creative director of TeamworksCom, Paul develops brand strategy, engineers content to express customer value and creates integrated online and content marketing solutions to help businesses succeed. Connect with Paul, send an Email, or just call 415.789.5830.
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