Archive | Marketing

Observations about marketing, selling, branding, distribution and messaging

Prepared to become a content factory?

Creating value with social media “snake oil”.

Seeing what’s missing. Business Week recently published a rather skeptical report on the current state of social media. And the take away from this report is that the rapidly evolving social media trend has become the wild west of marketing, rife with “experts” selling the equivalent of “snake oil” that delivers little business value. (more…)

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What happened to win/win?

Recession Fatality: win/win

To say that the communications business is undergoing significant change would be a large understatement. But what’s even more unsettling is that the current status of our economy is adding more flammable fuel to an already contentious environment. The result is challenging traditional relationships like never before and, in more than a few instances, breeding ill […]

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