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I recently attended a seminar titled: Building Brands with Social Media in SF. While the content was prepared for marketers and agencies, two themes in the day’s agenda kept popping up: Social media is not a one-time event or a marketing campaign. And second, no one should underestimate the investment required and how resource intensive [...]

Steve Goldner, better known as Social Steve, reminds us that social media is not a selling medium but a relationship medium. It is here where listening, listening and listening again to the people you want to connect with is essential.
Steve also reinforces the essential requirement that a brand’s social media activities need to support a [...]

Business Week recently published a rather skeptical report on the current state of social media. The take away from this report is that the rapidly evolving social media trend has become the wild west of marketing, rife with “experts” selling the equivalent of “snake oil” that delivers little business value.
While it’s easy to dismiss social [...]

With the proliferation of Facebook fans, twitter followers and social media communities for virtually everything, why exactly do you need email marketing?
The medium seems a little over the hill at the moment. Sure you may have invested in building, maintaining, and cleansing a prospect and customer list. But the idea of sending them emails about [...]

Has social media become important to companies? One way to answer this timely question is that 71% of companies now using social media plan to increase their investment by and average of 40%. What’s more, the investments companies are making in social media are yielding higher ROI than traditional channels in these challenging economic times.
The [...]

Today, the highest value in marketing is now being assigned to the ability to be “found” on the internet. What’s more, if all the digital methods, mechanisms and techniques you’re using aren’t facilitating this task, there’s little reason to invest in them.
So, it’s appropriate to take inventory of what are the essential components required to [...]

After discovering the Wordpress platform on the Internet somewhat by accident, I created a publicly hosted blog and posted content to it over the course of almost a year. Recently, I chose to move from this public hosted, Wordpress.com blog to a self-hosted Wordpress blog. Part of my decision to make this significant transition was [...]

Over the past 2 decades at Teamworks Communications, Inc, we’ve had the opportunity to work with many emerging companies that have launched truly disruptive solutions which change the status quo and challenge long standing conventions. Recently, we have been fortunate to assist a company that fits this profile to a tee.
VEXTEC, founded in 2000 [...]

I’ve been aware of an organization called NO SPEC for a while and have been following their commentary online. While I support their efforts in education and outreach, I do find it rather perplexing that this kind of organization has to exist.
Why is there a need to “educate” people who deliver creative communications services [...]

Award-winning industrial designer, Charlie Patterson, recently shared an observation that large portions of the population are now walking around looking down at there cell phone or texting. The result is that advertisers are capitalizing on this interaction fixation by presenting marketing messages on the ground hoping for a fleeting glance from multi-tasking, gizmo uers to [...]