pruneau

We seem to have moved to the next phase of social media. And, I might add, not a moment too soon. The first painful phase of exploration, experimentation and endless posts about someone’s lunch or dinner fare has become so very passé. The early adopters and category gurus who I respectfully “listened” to and attempted [...]

In today’s hyper-competitive and slack economic environment, improving a company’s performance and increasing revenue through process automation has become a timely objective for many enterprise organizations. What’s more, recent research indicates that nearly half of today’s enterprise companies do not have timely access to important detailed financial metrics that can be used to assess the [...]

Here is another video in the ongoing series about the dramatic growth and influence of Social Media on the marketing landscape. As usual, the video delivers some impressive numbers and continues to register the point that Social Media is not something to be dismissed by marketers or anyone else. Especially if you want to build [...]

We recently received word from Blurb, the on-demand source for publishing book store quality books, that they thought our recently completed book titled,  Capital of Hope, is fantastic! In fact, they thought it was so good they will be printing additional quantities and using it to promote their unique book publishing service in marketing campaigns. [...]

I recently attended a seminar titled: Building Brands with Social Media in SF. While the content was prepared for marketers and agencies, two themes in the day’s agenda kept popping up: Social media is not a one-time event or a marketing campaign. And second, no one should underestimate the investment required and how resource intensive [...]

Steve Goldner, better known as Social Steve, reminds us that social media is not a selling medium but a relationship medium. It is here where listening, listening and listening again to the people you want to connect with is essential. Steve also reinforces the essential requirement that a brand’s social media activities need to support [...]

Business Week recently published a rather skeptical report on the current state of social media. The take away from this report is that the rapidly evolving social media trend has become the wild west of marketing, rife with “experts” selling the equivalent of “snake oil” that delivers little business value. While it’s easy to dismiss [...]

With the proliferation of Facebook fans, twitter followers and social media communities for virtually everything, why exactly do you need email marketing? The medium seems a little over the hill at the moment. Sure you may have invested in building, maintaining, and cleansing a prospect and customer list. But the idea of sending them emails [...]

Has social media become important to companies? One way to answer this timely question is that 71% of companies now using social media plan to increase their investment by and average of 40%. What’s more, the investments companies are making in social media are yielding higher ROI than traditional channels in these challenging economic times. [...]

Today, the highest value in marketing is now being assigned to the ability to be “found” on the internet. What’s more, if all the digital methods, mechanisms and techniques you’re using aren’t facilitating this task, there’s little reason to invest in them. So, it’s appropriate to take inventory of what are the essential components required [...]