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Start 2013 with a look back on these popular TeamworksCom blog posts.

January 12th, 2013 by Pruneau | No Comments

We value the content in our blog and do our best to make it informative, entertaining and relevant to those interested in online marketing. Based on our analytics including: page views, time on page, social media sharing, likes, and audience engagement, we’ve compiled your favorite TeamworksCom blog posts from 2012.

How a portfolio of content can yield valuable dividends.

August 19th, 2012 by Pruneau | No Comments

As the center piece of our online marketing strategy, the value of our blog cannot be understated. So it makes sense for us to invest a lot of effort and resources in continually creating blog content for a number of reasons.

Does the content match the cover?

September 10th, 2011 by Pruneau | 6 Comments

Lately, I’ve been attending a number of meetings, networking events and business gatherings and I’ve met a lot of interesting and fascinating people. Many of them are pursuing some amazing ventures with passion and a clear vision.

Mr./Ms. Brand: So, why aren’t we friends yet?

November 18th, 2010 by Pruneau | No Comments

After recently completing a purchase online, I received a request to participate in a survey from a large well know retailer brand. They were attempting to gain some insight on how many touch points I have with their brand through social media.

Creating value with social media “snake oil”.

December 29th, 2009 by Pruneau | No Comments

Seeing what’s missing. Business Week recently published a rather skeptical report on the current state of social media. And the take away from this report is that the rapidly evolving social media trend has become the wild west of marketing, rife with “experts” selling the equivalent of “snake oil” that delivers little business value.

Message control: you or the customer?

November 17th, 2009 by Pruneau | 2 Comments

Has social media become important to companies? One way to answer this timely question is that 71% of companies now using social media plan to increase their investment by and average of 40%.

Perplexing proposition: spec work.

September 13th, 2009 by Pruneau | 1 Comment

I’ve been aware of an organization called NO SPEC for a while and have been following their commentary online. While I support their efforts in education and outreach, I do find it rather perplexing that this kind of organization has to exist.

Fostering disability or reaching a target?

September 4th, 2009 by Pruneau | 5 Comments

Award-winning industrial designer, Charlie Patterson, recently shared his personal observation that large portions of the population are now walking around, texting or looking down at their cell phone. As a result, this group is oblivious to what’s going on around them and they’re bumping into the unexpected. 

Recession Fatality: win/win

June 22nd, 2009 by Pruneau | No Comments

To say that the communications business is undergoing significant change would be a large understatement. But what’s even more unsettling is that the current status of our economy is adding more flammable fuel to an already contentious environment. The result is challenging traditional relationships like never before and, in more than a few instances, breeding ill […]

12 marketing principles for the new world order.

May 12th, 2009 by Pruneau | 4 Comments

If it’s not obvious by now, we’re in an environment of utter turmoil and revolution. Think victory at sea with waves and wind chop creating massive swells with peaks and troughs of ominous proportions. Think Bethlehem steel workers in the 70’s. Typesetters in the 80’s. Travel Agents in the 90’s. GM/Chrysler UAW workers today. Upheaval […]

Repositioning a brand so everyone gets it.

February 3rd, 2009 by Pruneau | No Comments

Ninth House, a leading provider of people development solutions with decades of expertise in deploying award-winning, e-learning and leadership training solutions, was seeking an experienced resource to help them reposition their brand with an expanded service offering. They were in the process of integrating new specialized assessment tools, consulting services and custom developed programs into […]

Delivering the rewards of being a Centro owner.

November 7th, 2008 by Pruneau | 1 Comment

Palm, a leading provider of smart phones and PDA’s, needed to reach out to new owners of their popular Centro product and reward these customers with special savings on accessories and new applications.

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About TeamworksCom

Paul Pruneau, and Teamworks Communications, Inc., develop communications and brand strategy, engineer content to express customer value, and create integrated online and Content Marketing solutions to help businesses succeed. Follow Paul on Twitter, connect on Google+, send an email or just call 415.789.5830.

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