Learn about the methods used to rank contacts on an email list to determine their quality when they’re both introduced into a Marketing Automation platform and how that quality changes over time with the actions the contact takes.
Email list management may not be sexy, but it’s important stuff if you’re serious about getting the most value from your Content Marketing investment.
Because your email list is of one the most important assets that your organization has, you need to practice good email list housekeeping.
If you rely on email to achieve your content marketing objectives, enabling DKIM on your domain will improve email deliverability.
A quick reference guide that provides important definitions about the performance metrics that you should be measuring with each email campaign.
An overview of the many compelling reasons to consider integrating email marketing into your online outreach program.
With the explosion of social media, email marketing looks a little outdated.