Now in its fourteenth year, Union Square Live (USL) is presenting its largest and most diverse programming season yet with weekly, free, live music, dance, movies, theatrical arts and other entertainment right in the heart of downtown San Francisco. As a cultural center and tourist mecca, Union Square Park is the perfect public space to experience the rich diversity and cultural history of San Francisco.
Responsive. User-Friendly. And super social.
Union Square Live recently launched a new website and blog. The site was designed to be a go-to destination for Bay Area residents, sponsors and surrounding businesses to stay up to date on the ever changing live performances taking place all season long. The new website was also developed to present how a live event at Union Square is different from other expensive entertainment venues in San Franciso.
Included in the new site is an easy to use event calendar that showcases all of the musicians, comedians, dancers and theatrical performers that appear between April and October right in Union Square Park. Admission to all events is always free. The online calendar is updated daily and integrates seamlessly with the Union Square Live Facebook page. Visitors can search for events by date, share and comment on any event, and even place a event that they would like to attend right on their personal digital calendar with just one click.
“Developing a new website for Union Square Live was a primary objective for expanding our online reach and visibility. As our program calendar has grown, we’ve added more performances and opportunities to engage with visitors on Facebook and through social media. Unfortunately, we wound up being all over the place in how and where we were presenting our performance events to the Bay Area residents and visitors we were trying to attract.
TeamworksCom helped us define and present Union Square Live in a way that was simple and memorable in a voice that was unique to us. Their process gave us an accurate reflection of who we are and what makes us different. With this understanding, we were suddenly clear on why someone should consider attending one of our performances. What’s more, their inclusive approach helped us get the modern, mobile-friendly website that we were looking for. We love the result. And many of our fans and visitors have told us they do too!”
A partnership for success.
The new web site, blog and open-source content management system was designed, developed and produced by TeamworksCom (Teamworks Communications, Inc.). TeamworksCom develops brand strategy, engineers content to express customer value, and creates integrated online and content marketing solutions to help businesses succeed.
Paul Pruneau, President of TeamworksCom, had this to say about the new Union Square Live website:
“We’re thrilled to have the opportunity to work with the great team at Union Square Live. And we look forward to helping them continue their growth. This new website will attract and inform visitors about all of the amazing live, local performers that make USL so different from every other attraction in San Francisco.”
Check out the new Union Square Live site to attend one of the live performances. And please post a comment below on how we can make it even better!