Giant steps are only possible with an understanding of the causes and conditions of a gap and a smart, practical course of action.
Next Step Partners are seasoned leadership experts who work with executives and organizations that want to breakthrough their limits and do astonishing things.
Proven leaders helping leaders succeed.
For over 12 years, NSP has successfully provided their experience and services to a broad range of corporate, non-profit and academic clients including: Google, Doctors Without Borders, Apple, Bechtel, IBM, Genentech, University of California Berkeley, GAP, LucasFilm, BNP Paribas, Wharton, eBay, Packard Foundation and many, many more. NSP offers a suite of integrated leadership services including: Executive Coaching, Team Development, Leadership Development, and Career Transition.
NSP’s proven approach includes a four-phase process that guides individuals, teams, and groups of leaders through a journey of expanding their capabilities, improving their effectiveness, and helping them see new possibilities for themselves and their organizations. The result enables both leaders and teams to improve performance and make substantive progress through periods of uncertainty and change.
A strategic approach to address a pressing list of needs.
To support their market momentum and consistent growth, NSP evaluated many marketing resources before turning to TeamworksCom (TWC) to help them create a differentiated brand positioning, develop a new website and content marketing hub and manage the implementation of their online marketing program to help them address objectives that included:
- Help target organization leaders better understand what NSP is, what they do, and how they do it
- Provide proof that they can address the unique challenges that their prospects face
- Capitalize on decades of market proven success, unique approach and collective partner experience
- Sustain and enhance relationships with existing customers
- Foster and enhance thought leadership in the Leadership Development category
- Support prospect outreach, improve website traffic and enhance lead generation activities
TeamworksCom addressed these challenges with a multi-phased, strategic approach including:
- Substantive interviews with all partner principals to gain a comprehensive understanding of their service offering, competitive challenges and market requirements
- Identification and documentation of the primary targets who make or influence purchasing decisions for NSP products and services
- Competitive communications and online audit
- Development of a differentiated brand positioning that defines and documents NSP’s value with recommendation and support
- Integrate approved brand positioning into a new website and hub for content marketing
- Review, evaluate and monitor the results
Opportunity in a category full of “me too”.
In a challenging business category that offers no tangible product or thing you can touch, NSP is “selling” an intellectual and aspirational outcome. The result is pervasive category reliance on both the credentials and images of provider principals with lots of boring message formality. An opportunity to focus on the context of people—how leaders work, act, think and behave—was recommended by TWC.
TeamworksCom helped NSP flip their focus away from talking about themselves to focus on the pain and needs of their prospects. By addressing “What’s in it for me?”, prospect confidence in the possibilities and potential of engaging with NSP could be significantly improved.
The outcome of this shift resulted in a new NSP website that is simple, inviting and unlike all of their competitors. It balances all of the positioning, solution details and SEO requirements to enhance search results while focusing on prospect needs. It also accommodates future content additions and responsive delivery to mobile devices.
A simplified expression of value.
TWC also developed a new brand tagline for NSP which was introduced in the website and integrated into all other marketing communications.
The tagline, Next Step Partners | Leaders Without Limits, expresses in a few select words all that NSP offers. It captures both the aspirational promise of what happens when organizations engage their services and why target customers should turn to NSP to address their people challenge.
Heather Corcoran, Founder and Senior Partner of Next Step Partners added:
“Over the last 12 years, we’ve been fortunate to have grown our business with some very talented partners, team members and some truly amazing customers. But as we matured, we became increasingly uncomfortable with our website and how we were presenting our value to prospects and customers. Our website was not aligned with all of our services and what we were actually delivering to the executives and organizations that we work with. We had a feeling that we could realize a lot more value by improving our presence online.
From our first interaction with TeamworksCom, we knew they were different. We’ve been consistently impressed with their process, thinking, recommendations and great work throughout the many months that we've partnered with them. It’s been a refreshing change from our past experiences with other marketing consultants or just creative resources because they really “get it”.
TeamworksCom guided us through an intense, structured approach to help us define and clarify our value in a way that was simple, clear and unique to us. Next, they took us through an inclusive and educative process to develop a website that presented our value in a way that was authentic and inspiringly different from all of our competitors. From here, we’ll be using our site as robust platform for content marketing. And as we focus on sustaining relationships with our existing customers, fostering thought leadership, nurturing prospects into customers, and improving our search results ranking, TeamworksCom will be with us every step of the way.”
Paul Pruneau, President of TeamworksCom (Teamworks Communications, Inc.), shared his perspective on the new NSP brand positioning and website: “It’s rare that we get the opportunity to work with such a bright and experienced group of experts. The relationship we’ve developed with the entire NSP team has been both enlightening and rewarding.
We appreciate how NSP always challenges us to a higher level to deliver our best. And we look forward to helping NSP continue their success with the launch of this new website and a content marketing program to attract and educate prospects while enhancing lead generation.”
Time to take your brand to the next level?
Would you like to position your brand, express your value, and develop a website that’s optimized for search, fosters thought leadership, and enhances lead generation through a Content Marketing program?
Just contact TeamworksCom to learn more.