If you’re looking for a reason to start or continue blogging, the short answer today is it’s no longer an option.
Without exception, this single activity can do more for your online visibility and performance than just about anything else you might consider.
Why? The reasons are many and the requirement for continual and relevant content publishing is rising.
As any credible online marketer will tell you, if you want a modern online presence for your business that will turn a website into measurable business value, a blog is THE essential first step that must be built and put in place, period.
Consistency can be very rewarding.
But make no mistake, committing to a blog is anything but a one-time event. So unless you’re willing to make the significant investment to continuously add content, forget about it. It’s well known that over 25% of all blogs that launch end up dormant in less than 60 days. Feeding a blog is real work. But it will also deliver true long-term value for virtually any business online.
As the inbound marketing experts at Hubspot point out, businesses that create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who don’t. What’s more, About 46% of daily internet users read more than one blog every day. And 36% of daily internet users read 5 to 10 blog posts per day.
If you want to build awareness for your brand, increase credibility and trust in your business and stay “top of mind” with existing clients and prospects, consistent blogging in a structured content marketing program can help you accomplish these goals.
How to feed the content beast.
Unless blogging is an integral part of your job with specific deadlines, it can be a challenge to consistently keep up with the unrelenting demand for fresh blog content—especially if you’re running a business, meeting customer expectations and managing people.
The only effective way to stay focused is to create a structure and schedule to ensure that your blog becomes part of your “have-to-do” routine. Consider these 3 tips to help manage your blog and the demands of continual content creation.
One last line.
Are you having success with a content creation and publishing routine? What have you discovered or learned that you’d like to share? Looking forward to hearing from you.