December 15th, 2013 by Pruneau | No Comments
Today, anyone that posts content on their website and simply expects people to find it there is delusional. More than ever, there is so much noise, nonsense and distraction clamoring for internet users attention, that it’s increasingly difficult for any really good content to stand out, get noticed or get found.
February 18th, 2013 by Pruneau | 1 Comment
Today’s requirement to continually create valued content that your customers and prospects will find entertaining, informative or worthy of sharing is no picnic. So once you’ve invested all of the effort to create great content, you need to do all that you can to ensure that it will get found.
December 15th, 2011 by Pruneau | No Comments
Whether you’re new to optimizing your web site for search or if your an experienced pro, everyone makes mistakes—especially when it come to SEO. The bad news is that mistakes can have a significant effect on your search results page ranking. But the good news is, you can correct most of them
April 19th, 2011 by Pruneau | 3 Comments
When I discovered a post titled 12 reasons to put Blogs at the center of your Content Marketing, authored by Heidi Cohen, at the CMI (Content Marketing Institute) blog, it was so timely, so spot on and had so many important benefits in it, I just had to post about it.
February 24th, 2011 by Pruneau | 2 Comments
Today, small talk and short conversation has shifted on the Internet to the social networks. And as Elisa Camahort Page, co-founder of BlogHer, says: “If you’re looking for substantive conversation, you aren’t going to find it on Facebook, or in 140 characters on Twitter”.
October 8th, 2010 by Pruneau | 3 Comments
With all of the investment required for a credible online and social presence today, it makes sense to regularly evaluate these efforts and determine your ROI.
October 12th, 2009 by Pruneau | No Comments
I attended this great presentation by Matt Cutts at the 2009 WordPress Camp earlier this year in San Francisco. I just reviewed it again and found it so simple, entertaining and informative on removing the mystery of SEO, I thought it was worth sharing.
August 19th, 2009 by Pruneau | 2 Comments
Social media’s ascent has been impressive by any standard. But the numbers reveal how impressive and widespread adoption and use has become. As more and more people turn to each other for everything, marketers cannot avoid the consequences of this shift