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Now that there are over 100 million users of Twitter, it’s appropriate to recognize this very established social media channel for what it has become. For there is little doubt that this is one of the best tools for driving traffic to your site or blog, fostering relationships with prospects and customers, facilitating thought leadership, and [...]

Whether you’re new to optimizing your web site for search or if your an experienced pro, everyone makes mistakes—especially when it come to SEO. The bad news is that mistakes can have a significant effect on your search results page ranking. But the good news is, you can correct most of them by being informed [...]

Recently, I came across this great list of items to consider when approaching the significant task of web site redesign. It was created by Mike Volpe, VP of marketing at HubSpot. While his list is comprehensive and even somewhat daunting, one glaring item appeared to be missing and should not be overlooked.

  When I discovered a post titled 12 reasons to put Blogs at the center of your Content Marketing, authored by Heidi Cohen, at the CMI (Content Marketing Institute) blog, it was so timely, so spot on and had so many important benefits in it, I just had to post about it.

I recently attended the 2011 Content Marketing Strategy Conference where a number of recognized speakers presented many points of view on the great shift that has taken place in marketing over the last few years. Throughout the 2-day presentations, there was unchallenged consensus that marketing has now entered the “post advertising age”. And as a [...]

Today, small talk and short conversation has shifted on the Internet to the social networks. And as Elisa Camahort Page, co-founder of BlogHer, says: “If you’re looking for substantive conversation, you aren’t going to find it on Facebook, or in 140 characters on Twitter”. So blogs remain the preferred domain for millions where longer form [...]

Congratulations on having a blog! As a platform for sharing your value, thinking and interests with the world, this online property is unmatched for putting any content, in any media, in front of anyone, virtually anywhere. And what makes a blog even better is how well it can raise your online visibility. Unfortunately, you’re now [...]

With all of the investment required for a credible online and social presence today, it makes sense to regularly evaluate these efforts and determine your ROI. The good news is that there are lots of great tools to help you do some analysis and put some benchmarks in place. A few that we have found [...]

We seem to have moved to the next phase of social media. And, I might add, not a moment too soon. The first painful phase of exploration, experimentation and endless posts about someone’s lunch or dinner fare has become so very passé. The early adopters and category gurus who I respectfully “listened” to and attempted [...]

If you’re like most people, you probably use Google to search content on the Internet many times a day. Yet, while this ubiquitous, powerful tool has become essential to the way we all work, many people don’t take full advantage of all the capabilities that Google search offers. I recently came across a blog post, [...]

I recently attended a seminar titled: Building Brands with Social Media in SF. While the content was prepared for marketers and agencies, two themes in the day’s agenda kept popping up: Social media is not a one-time event or a marketing campaign. And second, no one should underestimate the investment required and how resource intensive [...]

Today, the highest value in marketing is now being assigned to the ability to be “found” on the internet. What’s more, if all the digital methods, mechanisms and techniques you’re using aren’t facilitating this task, there’s little reason to invest in them. So, it’s appropriate to take inventory of what are the essential components required [...]

After discovering the WordPress platform on the Internet somewhat by accident, I created a publicly hosted blog and posted content to it over the course of almost a year. Recently, I chose to move from this public hosted, WordPress.com blog to a self-hosted WordPress blog. Part of my decision to make this significant transition was [...]

I attended this great presentation by Matt Cutts at the 2009 WordPress Camp earlier this year in San Francisco. I just reviewed it again and found it so simple, entertaining and informative on removing the mystery of SEO, I thought it was worth sharing. Be forewarned, it’s a bit long but well worth the investment [...]

Social media’s ascent has been impressive by any standard. But the numbers reveal how impressive and widespread adoption and use has become. As more and more people turn to each other for everything, marketers cannot avoid the consequences of this shift