May 15th, 2011 by Pruneau | 2 Comments
I discovered this great INFOGRAPHIC from the Grasshopper group in my tweet stream this week and it brought to life some amazing insights on bloggers. The graphic was produced with data compiled from Technorati and Business Week.
April 19th, 2011 by Pruneau | 2 Comments
When I discovered a post titled 12 reasons to put Blogs at the center of your Content Marketing, authored by Heidi Cohen, at the CMI (Content Marketing Institute) blog, it was so timely, so spot on and had so many important benefits in it, I just had to post about it.
March 6th, 2011 by Pruneau | 5 Comments
I recently attended the 2011 Content Marketing Strategy Conference where a number of recognized speakers presented many points of view on the great shift that has taken place in marketing over the last few years. Throughout the 2-day presentations, there was unchallenged consensus that marketing has now entered the “post advertising age”. And as a [...]
October 8th, 2010 by Pruneau | 3 Comments
With all of the investment required for a credible online and social presence today, it makes sense to regularly evaluate these efforts and determine your ROI. The good news is that there are lots of great tools to help you do some analysis and put some benchmarks in place. A few that we have found [...]
