Corocoran Leadership | Case Study

Today, Executive Leaders are aware that Executive Coaching has become a mainstream method to help advance their careers. In fact, organization board members increasingly recommend coaching to CEOs and other senior leaders facing leadership challenges that need immediate attention.

In this environment, the challenge of sourcing, vetting and selecting a qualified Executive Coach to facilitate executive change is a significant challenge. The result is a wide range of quality and expertise in providers with plenty of fragmentation and no clear understanding on the requirements to be a qualified executive coach.

Because senior executives are time crunched, any leadership development investment needs to account for that. Effective coaching, therefore, must be targeted, laser focused and pragmatic so that it relieves rather than adds to an executive’s burden. And because no one leader is like another, there is a nuance to finding the right levers to create true change for an individual.

Corcoran Leadership’s approach is oriented specifically for senior executives. Their engagements typically begin with in-depth discovery which uncovers all contributing issues and helps to prioritize areas of development. They then provide options for addressing change that may or may not include leadership coaching. And because leadership coaching can’t address every challenge, Corcoran Leadership draws from a deep bench of experts including: presentation trainers, mindfulness teachers, wealth managers, fitness experts and more. The result of these custom built relationships and programs helps senior leaders be their best.

Corcoran Leadership engaged with TeamworksCom in a concentrated marketing program to support prospect outreach, improve site visitor traffic and enhance the opportunity for acquiring new customers and revenue.

They were looking for a qualified Bay Area resource to help them define, develop and launch their public facing brand and value. Important considerations were examined to differentiate Corcoran Leadership from a crowded, competitive Bay Area environment of other resources offering similar services.

Our strategy included:

• Define a summarize the value of Corcoran Leadership in a comprehensive brand positioning for marketing
  and business development
• Develop and produce a brand graphic identity for marketing communications
• Develop and produce an online website and content hub for brand awareness, content marketing and prospect education
• Enhance the opportunity for people to find and learn about what Corcoran Leadership offers through online search
• Reflect the unique capabilities, services and value offered through consistent content + messaging
• Incorporate an interactive blog for brand awareness, building community, and driving site traffic
• Enable responsive delivery of content to automatically reconfigure for display on mobile devices
• Set up new, Tier-1 hosting service optimized for fast delivery + performance
• Integrate Content Management System | CMS with robust web publishing tools
• Provide an integrated platform for Marketing Automation, lead analysis, site traffic, visitor profile + content performance reporting
• Integrate existing social media accounts for content reach + distribution
• Plan, conceive and deploy a comprehensive brand launch campaign

  Positioning
  Personas
  Story
  Brand Identity
  Tag-Line
  Integration
  Website
  SEO
  Blog
  Buyers Journey
  Content Calendar
  Content
  Writing
  eMail
  List Management
  Landing Pages
  Marketing Automation
  Lead Alerts
  Analytics
  Events
  Collateral
  Social Media
  Maintenance
  Support
  Account Service

• | Content campaigns provide up to 15X lift in daily site visitors
• | Campaign content is consistenly the highest entrance pages of site
• | Social media engagement + shares improved by +68% YoY
• | Ogranic on site subscribers grew .07% YoY
• | Marketing Automation lead nurturing + alerts consistently increase inbound conversions