Dramatic statistics on the growth and influence of Social Media and its affect on the marketing landscape.
Archive | Media
Content about marketing communications and message delivery in the changing world of media
Message control: you or the customer?
Control of your company’s message isn’t in the social media directors domain. It now belongs to the customer.
Fostering disability or reaching a target?
A light hearted look at how advertising targeted to mobile device users is either an effective tactic or a safety hazard.
