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  Zypr, a voice-enabled, cloud-based API that dramatically simplifies the connectivity of a consumer electronics devices to the growing list of Internet services available on tablets, smartphones, automobiles, TV’s and more, just launched their new developer web site and blog.

I recently attended the #140 conference in San Francisco. At the event one of the many presenters made a rather poignant and relevant presentation titled “Why Small Business sucks at marketing”. While the title may be arresting, the sentiment might be right given today’s rapidly changing marketing environment. Let’s examine, for a moment, the impact [...]

With all of the investment required for a credible online and social presence today, it makes sense to regularly evaluate these efforts and determine your ROI. The good news is that there are lots of great tools to help you do some analysis and put some benchmarks in place. A few that we have found [...]

Integrated marketing used to be fairly simple. But as Steve McKee recently pointed out in Bloomberg BusinessWeek, it’s now become somewhat of a mess. In the olden days, if your television and print ads were tied to your newspaper and direct mail campaign, you had an “integrated” communications campaign. Today it’s much, much more complicated. [...]

Our reliance on the browser is unchallenged as the window to content on the Internet. And the geniuses at Mozilla are developing a cool new way to organize the growing number of Tabs that everyone uses in their Firefox browser. This video is enlightening for those seeking a more friendly and memorable way to organize [...]

We seem to have moved to the next phase of social media. And, I might add, not a moment too soon. The first painful phase of exploration, experimentation and endless posts about someone’s lunch or dinner fare has become so very passé. The early adopters and category gurus who I respectfully “listened” to and attempted [...]

In today’s hyper-competitive and slack economic environment, improving a company’s performance and increasing revenue through process automation has become a timely objective for many enterprise organizations. What’s more, recent research indicates that nearly half of today’s enterprise companies do not have timely access to important detailed financial metrics that can be used to assess the [...]

If you’re like most people, you probably use Google to search content on the Internet many times a day. Yet, while this ubiquitous, powerful tool has become essential to the way we all work, many people don’t take full advantage of all the capabilities that Google search offers. I recently came across a blog post, [...]

Here is another video in the ongoing series about the dramatic growth and influence of Social Media on the marketing landscape.

Today, the highest value in marketing is now being assigned to the ability to be “found” on the internet. What’s more, if all the digital methods, mechanisms and techniques you’re using aren’t facilitating this task, there’s little reason to invest in them. So, it’s appropriate to take inventory of what are the essential components required [...]

I attended this great presentation by Matt Cutts at the 2009 WordPress Camp earlier this year in San Francisco. I just reviewed it again and found it so simple, entertaining and informative on removing the mystery of SEO, I thought it was worth sharing. Be forewarned, it’s a bit long but well worth the investment [...]

  Over the past 2 decades at Teamworks Communications, Inc, we’ve had the opportunity to work with many emerging companies that have launched truly disruptive solutions which change the status quo and challenge long standing conventions. Recently, we have been fortunate to assist a company that fits this profile to a tee. VEXTEC, founded in [...]

Social media’s ascent has been impressive by any standard. But the numbers reveal how impressive and widespread adoption and use has become. As more and more people turn to each other for everything, marketers cannot avoid the consequences of this shift

As the velocity of change continues to accelerate, Google has provided us with a small glimpse into the future of communications, collaboration and connections with their recent announcement of WAVE. When this technology deploys, it has the potential to have significant implications on the way we work and how work gets done—everywhere. It’s also going [...]

If you want to make meaningful connections with your customers and prospects today, you have to make it as easy as possible for them to know about what you offer and why it’s of value to them. An easy to navigate, well written and professionally produced web site along with an SEO strategy that improves the essential task of being found on the internet is the well accepted price of entry for most organizations.