April 9th, 2012 by Pruneau | No Comments
It is fair to say that WordPress has become the default development platform for many new websites and blogs. While there are many ways to develop and launch a web site, recent data indicates that over 22% of new active domains in the US are running WordPress.
November 7th, 2011 by Pruneau | No Comments
Zypr, a voice-enabled, cloud-based API that dramatically simplifies the connectivity of a consumer electronics devices to the growing list of Internet services available on tablets, smartphones, automobiles, TV’s and more, just launched their new developer web site and blog.
October 13th, 2010 by Pruneau | 13 Comments
I recently attended the #140 conference in San Francisco. At the event one of the many presenters made a rather poignant and relevant presentation titled “Why Small Business sucks at marketing”. While the title may be arresting, the sentiment might be right given today’s rapidly changing marketing environment. Conventional wisdom Let’s examine, for a moment, [...]
October 8th, 2010 by Pruneau | 3 Comments
With all of the investment required for a credible online and social presence today, it makes sense to regularly evaluate these efforts and determine your ROI. The good news is that there are lots of great tools to help you do some analysis and put some benchmarks in place. A few that we have found [...]
September 29th, 2010 by Pruneau | 7 Comments
Integrated marketing used to be fairly simple. But as Steve McKee recently pointed out in Bloomberg BusinessWeek, it’s now become somewhat of a mess. A time of change In the olden days, if your television and print ads were tied to your newspaper and direct mail campaign, you had an “integrated” communications campaign. Today it’s [...]
July 23rd, 2010 by Pruneau | No Comments
Our reliance on the browser is unchallenged as the window to content on the Internet. And the geniuses at Mozilla are developing a cool new way to organize the growing number of Tabs that everyone uses in their Firefox browser. This video is enlightening for those seeking a more friendly and memorable way to organize [...]
June 25th, 2010 by Pruneau | 2 Comments
We seem to have moved to the next phase of social media. And, I might add, not a moment too soon.
June 15th, 2010 by Pruneau | No Comments
In today’s hyper-competitive and slack economic environment, improving a company’s performance and increasing revenue through process automation has become a timely objective for many enterprise organizations. Recent research indicates that nearly half of today’s enterprise companies do not have timely access to important detailed financial metrics that can be used to assess the performance of [...]
June 7th, 2010 by Pruneau | No Comments
If you’re like most people, you probably use Google to search content on the Internet many times a day. Yet, while this ubiquitous, powerful tool has become essential to the way we all work, many people don’t take full advantage of all the capabilities that Google search offers. I recently came across a blog post, [...]
May 18th, 2010 by Pruneau | No Comments
This recently released video documents the dramatic growth and influence of Social Media on the marketing landscape.
November 5th, 2009 by Pruneau | 1 Comment
Today, the highest value in marketing is now being assigned to the ability to be “found” on the internet. What’s more, if all the digital methods, mechanisms and techniques you’re using aren’t facilitating this task, there’s little reason to invest in them. So, it’s appropriate to take inventory of what are the essential components required [...]
October 12th, 2009 by Pruneau | No Comments
I attended this great presentation by Matt Cutts at the 2009 WordPress Camp earlier this year in San Francisco. I just reviewed it again and found it so simple, entertaining and informative on removing the mystery of SEO, I thought it was worth sharing. Be forewarned, it’s a bit long but well worth the investment [...]
September 24th, 2009 by Pruneau | No Comments
Over the past 2 decades at Teamworks Communications, Inc, we’ve had the opportunity to work with many emerging companies that have launched truly disruptive solutions which change the status quo and challenge long standing conventions. Recently, we have been fortunate to assist a company that fits this profile to a tee. VEXTEC, founded in [...]
September 4th, 2009 by Pruneau | 5 Comments
Award-winning industrial designer, Charlie Patterson, recently shared his personal observation that large portions of the population are now walking around, texting or looking down at their cell phone. As a result, this group is oblivious to what’s going on around them and they’re bumping into the unexpected. Advertisers are capitalizing on this interaction fixation by [...]
August 19th, 2009 by Pruneau | 2 Comments
Social media’s ascent has been impressive by any standard. But the numbers reveal how impressive and widespread adoption and use has become. As more and more people turn to each other for everything, marketers cannot avoid the consequences of this shift