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Today, the highest value in marketing is now being assigned to the ability to be “found” on the internet. What’s more, if all the digital methods, mechanisms and techniques you’re using aren’t facilitating this task, there’s little reason to invest in them.
So, it’s appropriate to take inventory of what are the essential components required to [...]

I attended this great presentation by Matt Cutts at the 2009 Wordpress Camp earlier this year in San Francisco. I just reviewed it again and found it so simple, entertaining and informative on removing the mystery of SEO, I thought it was worth sharing. Be forewarned, it’s a bit long but well worth the investment [...]

Over the past 2 decades at Teamworks Communications, Inc, we’ve had the opportunity to work with many emerging companies that have launched truly disruptive solutions which change the status quo and challenge long standing conventions. Recently, we have been fortunate to assist a company that fits this profile to a tee.
VEXTEC, founded in 2000 [...]

As social media continues to become more pervasive in the way that people interact with and recommend products and services, it is still challenging to discern exactly how this new medium can be integrated to maximize the reach and influence of a brand.
Tampa Bay area designer and web pro Mario Ocon, shared this recent video [...]

Social media’s ascent has been impressive by any standard.
But the numbers reveal how impressive and widespread adoption and use has become. As more and more people turn to each other for everything, marketers cannot avoid the consequences of this shift in the way that content, interests and passions are shared from one [...]

As the velocity of change continues to accelerate, Google has provided us with a small glimpse into the future of communications, collaboration and connections with their recent announcement of WAVE.
When this technology deploys, it has the potential to have significant implications on the way we work and how work gets done—everywhere. It’s also going to [...]

If you want to make meaningful connections with your customers and prospects today, you have to make it as easy as possible for them to know about what you offer and why it’s of value to them. An easy to navigate, well written and professionally produced web site along with an SEO strategy that improves the essential task of being found on the internet is the well accepted price of entry for most organizations.

While working on connecting the dots in the new world order of marketing, we’ve had the opportunity to apply some real world methods, applications and tactics to an incredibly interesting project.
It started as only a very fuzzy idea with a bunch of amazing images created by award winning photographer, Mark Tuschman. Over the course [...]

Ninth House, a leading provider of people development solutions with decades of expertise in deploying award-winning, e-learning and leadership training solutions, was seeking an experienced resource to help them reposition their brand with an expanded service offering. They were in the process of integrating new specialized assessment tools, consulting services and custom developed programs into [...]

Palm, a leading provider of smart phones and PDA’s, needed to reach out to new owners of their popular Centro device and reward these new customers with special savings on accessories that enhance the value and experience of using their Centro. Palm also wanted to provide additional information and tips for new users to become [...]