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We seem to have moved to the next phase of social media. And, I might add, not a moment too soon. The first painful phase of exploration, experimentation and endless posts about someone’s lunch or dinner fare has become so very passé. The early adopters and category gurus who I respectfully “listened” to and attempted [...]

Here is another video in the ongoing series about the dramatic growth and influence of Social Media on the marketing landscape. As usual, the video delivers some impressive numbers and continues to register the point that Social Media is not something to be dismissed by marketers or anyone else. Especially if you want to build [...]

I recently attended a seminar titled: Building Brands with Social Media in SF. While the content was prepared for marketers and agencies, two themes in the day’s agenda kept popping up: Social media is not a one-time event or a marketing campaign. And second, no one should underestimate the investment required and how resource intensive [...]

Business Week recently published a rather skeptical report on the current state of social media. The take away from this report is that the rapidly evolving social media trend has become the wild west of marketing, rife with “experts” selling the equivalent of “snake oil” that delivers little business value. While it’s easy to dismiss [...]

With the proliferation of Facebook fans, twitter followers and social media communities for virtually everything, why exactly do you need email marketing? The medium seems a little over the hill at the moment. Sure you may have invested in building, maintaining, and cleansing a prospect and customer list. But the idea of sending them emails [...]

Has social media become important to companies? One way to answer this timely question is that 71% of companies now using social media plan to increase their investment by and average of 40%. What’s more, the investments companies are making in social media are yielding higher ROI than traditional channels in these challenging economic times. [...]

Today, the highest value in marketing is now being assigned to the ability to be “found” on the internet. What’s more, if all the digital methods, mechanisms and techniques you’re using aren’t facilitating this task, there’s little reason to invest in them. So, it’s appropriate to take inventory of what are the essential components required [...]

I attended this great presentation by Matt Cutts at the 2009 WordPress Camp earlier this year in San Francisco. I just reviewed it again and found it so simple, entertaining and informative on removing the mystery of SEO, I thought it was worth sharing. Be forewarned, it’s a bit long but well worth the investment [...]

Award-winning industrial designer, Charlie Patterson, recently shared an observation that large portions of the population are now walking around looking down at there cell phone or texting. The result is that advertisers are capitalizing on this interaction fixation by presenting marketing messages on the ground hoping for a fleeting glance from multi-tasking, gizmo uers to [...]

As social media continues to become more pervasive in the way that people interact with and recommend products and services, it is still challenging to discern exactly how this new medium can be integrated to maximize the reach and influence of a brand. Tampa Bay area designer and web pro Mario Ocon, shared this recent [...]