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Searching for value in impressive numbers.

May 18th, 2010 by Pruneau | No Comments

This recently released video documents the dramatic growth and influence of Social Media on the marketing landscape.

Creating value with social media “snake oil”.

December 29th, 2009 by Pruneau | No Comments

Seeing what’s missing. Business Week recently published a rather skeptical report on the current state of social media. And the take away from this report is that the rapidly evolving social media trend has become the wild west of marketing, rife with “experts” selling the equivalent of “snake oil” that delivers little business value.

Message control: you or the customer?

November 17th, 2009 by Pruneau | 2 Comments

Has social media become important to companies? One way to answer this timely question is that 71% of companies now using social media plan to increase their investment by and average of 40%.

Fostering disability or reaching a target?

September 4th, 2009 by Pruneau | 5 Comments

Award-winning industrial designer, Charlie Patterson, recently shared his personal observation that large portions of the population are now walking around, texting or looking down at their cell phone. As a result, this group is oblivious to what’s going on around them and they’re bumping into the unexpected. 

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About TeamworksCom

Paul Pruneau, and Teamworks Communications, Inc., develop communications and brand strategy, engineer content to express customer value, and create integrated online and Content Marketing solutions to help businesses succeed. Follow Paul on Twitter, connect on Google+, send an email or just call 415.789.5830.

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