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I recently attended a seminar titled: Building Brands with Social Media in SF. While the content was prepared for marketers and agencies, two themes in the day’s agenda kept popping up: Social media is not a one-time event or a marketing campaign. And second, no one should underestimate the investment required and how resource intensive [...]

Business Week recently published a rather skeptical report on the current state of social media. The take away from this report is that the rapidly evolving social media trend has become the wild west of marketing, rife with “experts” selling the equivalent of “snake oil” that delivers little business value.
While it’s easy to dismiss social [...]

With the proliferation of Facebook fans, twitter followers and social media communities for virtually everything, why exactly do you need email marketing?
The medium seems a little over the hill at the moment. Sure you may have invested in building, maintaining, and cleansing a prospect and customer list. But the idea of sending them emails about [...]

Has social media become important to companies? One way to answer this timely question is that 71% of companies now using social media plan to increase their investment by and average of 40%. What’s more, the investments companies are making in social media are yielding higher ROI than traditional channels in these challenging economic times.
The [...]

Today, the highest value in marketing is now being assigned to the ability to be “found” on the internet. What’s more, if all the digital methods, mechanisms and techniques you’re using aren’t facilitating this task, there’s little reason to invest in them.
So, it’s appropriate to take inventory of what are the essential components required to [...]

I attended this great presentation by Matt Cutts at the 2009 Wordpress Camp earlier this year in San Francisco. I just reviewed it again and found it so simple, entertaining and informative on removing the mystery of SEO, I thought it was worth sharing. Be forewarned, it’s a bit long but well worth the investment [...]

Award-winning industrial designer, Charlie Patterson, recently shared an observation that large portions of the population are now walking around looking down at there cell phone or texting. The result is that advertisers are capitalizing on this interaction fixation by presenting marketing messages on the ground hoping for a fleeting glance from multi-tasking, gizmo uers to [...]

As social media continues to become more pervasive in the way that people interact with and recommend products and services, it is still challenging to discern exactly how this new medium can be integrated to maximize the reach and influence of a brand.
Tampa Bay area designer and web pro Mario Ocon, shared this recent video [...]

Social media’s ascent has been impressive by any standard.
But the numbers reveal how impressive and widespread adoption and use has become. As more and more people turn to each other for everything, marketers cannot avoid the consequences of this shift in the way that content, interests and passions are shared from one [...]

Blurb, the popular web site that developed a creative, easy-to-use  service that can turn anyone into a book publisher, recently notified us that they will be attending the annual HOW Design Conference. Even better, they wanted to showcase a visual documentary on the effects of microfinance in Africa which we recently completed [...]