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CorStone | Case Study

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Positioning | Tag Line | Branding
Web Site & Content Management System | Business Card
Web Video | Facilities Signage
Business Paper System | Press Kit
Print Collateral System | Social Media
Print Collateral | Blog
eNewsletter | Postal Direct Mail & Print Collateral
eMail Invitation | Facilities Signage

CorStone CaseStudy Services | Teamworkscom

Situation

CorStone, a recognized provider of specialized support services for individuals and groups facing life crisis and conflict, was seeking to refocus their service offering, develop a new brand identity and communicate their unique value to new and existing audiences.

CorStone was in the middle of a service offering transformation to deliver more effective, leveraged solutions with higher impact at lower cost for helping individuals and groups foster emotional resilience to address life crisis and conflict. These new services were designed to meet the growing needs for crisis support services around the world with proven tools, techniques and tactics that had been successfully delivered for over 20 years.

Strategy

  • Define and develop a brand positioning, organization identity and integrated communications campaign to reflect the new strategic directional change.
  • Integrate the new positioning and messaging throughout internal and external facing communications.
  • Develop and deploy a targeted outreach campaign and new public identity to help CorStone secure more large scale engagements and increase donor contributions.

Results

  • New messaging, new brand identity and integrated campaign of of targeted marketing communications supported donor, customer, and outreach efforts
  • The visibility and targeted outreach program enhanced consideration of CorStone’s services over other non-profit providers.
  • Delivery of services increased and global engagements became the focus of CorStone’s activities.
“When we initiated a strategic change process to reposition our non-
profit organization to better meet the growing needs of our customers,
partners and donors in communities and countries around the world,
we faced significant challenges in communicating our value to these
audiences. Paul Pruneau and his team at Teamworks Communications
was instrumental in helping us redefine and articulate the value that
we offer. They were also incredibly adept in translating this value into
a comprehensive brand identity, website and marketing
communications campaign that took us from confused and unfocused
to clear and compelling.”

Steve Leventhal | Executive Director
CorStone


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