CorStone | Case Study
Situation
CorStone, a Bay Area provider of specialized support services for individuals and groups facing life crisis and conflict, was seeking to refocus their service offering, develop a new brand identity and communicate their unique value to new and existing audiences.
CorStone had become a more comprehensive crisis services provider delivering more effective, leveraged solutions with higher impact at lower cost for helping individuals and groups foster emotional resilience to address life crisis and conflict. Their new, tailored services were designed to meet the growing needs for crisis support services around the world with proven tools, techniques and tactics that had been successfully delivered for over 20 years.
Strategy
Define and develop a brand positioning, organization identity and integrated communications campaign to reflect the new strategic directional change. Integrate the new positioning and messaging throughout internal and external facing communications. Develop and deploy a targeted outreach campaign and new public identity to help CorStone secure more large scale engagements.
Results
“When we initiated a strategic change process to reposition our non-profit organization to better meet the growing needs of our customers, partners and donors in communities and countries around the world, we faced significant challenges in communicating our value to these audiences. Paul Pruneau and his team at Teamworks Communications was instrumental in helping us redefine and articulate the value we offer. They were also incredibly adept in translating this value into a comprehensive brand identity, web site and marketing communications campaign that took us from confused and unfocused to clear and compelling. The results of their work will enable us to capitalize on new opportunities and ensure that we will be more successful in making a difference for those in need of our services.” Steve Leventhal, Executive Director, CorStone
The new messaging, new brand identity and integrated campaign of of targeted marketing communications supported donor, customer, and outreach efforts and aided in enhancing consideration of CorStone’s services over other non-profit providers.
