• CorStone Case Study | TeamworksCom

    Brand Positioning + Tag Line | Brand Identity

  • CorStone Website + Business Cards | TeamworksCom

    Responsive Website + Content Management System | Business Card

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CorStone | Case Study


CorStone develops and provides personal resilience programs to improve well-being for youth worldwide. Their focus is on adolescent girls as critical change-agents in their communities.

Founded in 1975, their evidence-based programs have served tens of thousands of at-risk youth in low-income communities in both the U.S. and abroad. CorStone's services are drawn from an integrated toolkit comprised of the latest research and evidence from the fields of positive psychology, social-emotional healing, positive youth development, attitudinal healing, emotional intelligence, and restorative practice.

Research has shown that personal resilience—the capacity to 'bounce back' and thrive in the face of adversity—is not an innate talent or quality. Rather, it’s the result of a set of skills and supports that can be learned, cultivated, and harnessed to transcend poverty, oppression, or depression.
CorStone was in the middle of a service offering transformation. Their goal was to deliver more effective, leveraged solutions with higher impact at lower cost to help marginalized, economically disadvantaged, and under-served youth with the essential tools to flourish—despite significant challenges.

With recent foundation commitments for funding their work in India, CorStone needed to address a number of strategic initiatives including: updated messaging to express CorStone’s value, a new brand identity that reflected their story in an authentic, unique way, and a new website that engaged visitors with the impact and results of their work.

CorStone was also seeking to improve their outreach and fundraising efforts by enabling online donations in the new website.


Old CorStone logo
Old Identity


  • Define and develop a brand positioning, organization identity and integrated communications campaign to reflect the new strategic directional change
  • Integrate the new positioning and messaging throughout internal and external facing communications
  • Enhance opportunity for prospects to find CorStone's value through online search and SEO
  • Provide ability to capture leads & subscribe to new site content
  • Incorporate interactive blog for brand awareness, establishing thought leadership, building community, engaging in social sharing and driving site traffic
  • Integrate a content management system (CMS) to provide easy creation and editing of page or blog content
  • Provide integrated analytics tool for site traffic, visitor profile & content reporting
  • Develop and deploy a targeted outreach campaign and new public identity to help CorStone secure more large scale engagements and increase donor contributions


  • Site traffic and online lead nurturing for new business has improved 3-5X
  • New messaging, new brand identity and integrated campaign of of targeted marketing communications supported donor, customer, and outreach efforts
  • The visibility and targeted outreach program enhanced consideration of CorStone’s services over other non-profit providers
  • Delivery of services increased and global engagements became the focus of CorStone's activities
  • CMS and robust site structure has enabled easy additions of new content, team members and partners


icon-umbrella  Positioning
icon-bullseye  Personas
icon-book  Story
®    Identity
icon-quote-left  Tag-Line
icon-puzzle-piece  Integration
icon-laptop  Website
icon-search  SEO
icon-comments  Blog
icon-magnet  Content
icon-pencil  Writing
icon-envelope  eMail
icon-tachometer  Analytics
icon-ticket  Events
icon-bullhorn  Advertising
icon-file  Collateral
icon-linkedin  Social
icon-wrench  Support

“When we initiated a strategic change process to reposition our non-profit organization to better meet the growing needs of our customers, partners and donors, we faced significant challenges in communicating our value to these audiences. TeamworksCom was instrumental in helping us articulate the value that we offer. They were also incredibly adept in translating this value into a comprehensive brand identity, website and and integrated marketing communications campaign that took us from confused and unfocused to clear and compelling.”

Steve Leventhal | Executive Director

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