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Your online visibility: So, how you doin’?

Measuring online performanceWith all of the investment required for a credible online and social presence today, it makes sense to regularly evaluate these efforts and determine your ROI.

The good news is that there are lots of great tools to help you do some analysis and put some benchmarks in place. A few that we have found interesting and useful include: Hubspot, Twittalizer, Google Analytics, TwitterCounter and Google Alerts. This is by no means a comprehensive list, as there are there are many, many more tools available. With the exception of Google Analytics, which we use almost daily, we turn to these tools as often as possible to learn what our online visibility is and how we are performing in comparison to others.

Below are the latest numbers we have posted from HubSpot (website, blog and Twitter Grader), Twittalizer and TwitterCounter. They provide insights and help us get up to speed on what we could be doing better to increase our online visibility, enhance our social graph and measure our participation in the connected and increasingly social web.

pruneau | Teamworks Communications HubSpot Grade

How we measure up with HubSpot’s Grader

pruneau | Teamworks Communications results on Twitalizer

How we measure up with Twitalizer

How pruneau | Teamworks Communicatios measures up on TwitterCounter

How we measure up with TwitterCounter

What tools are using to measure your visibility and online performance? Please share them and tell us how you’re finding them valuable.


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  • Great post, Paul. Even though the ROI on social media can be pretty squishy, the good news is that there are actual metrics which can be followed, unlike other media.

  • Wow, 93% rating. Your hitting all the areas you need to it seems. It sure is a full-time job just to get noticed. Not many have the energy to accomplish that level. Probably 7%.

  • Jim,

    Thanks for the supportive comments.
    Yes, the numbers are surprising for me too. However, they do indicate, rather convincingly, that if you ACTUALLY follow some of the best practices and techniques of regular posting, SEO and social participation, you can have a significant impact on improving your online visibility.
    Unfortunately, it’s a tremendous commitment and takes a lot of work to succeed.