In today’s hyper-competitive and slack economic environment, improving a company’s performance and increasing revenue through process automation has become a timely objective for many enterprise organizations.
“How’s it going?” The question every business can’t always answer.
Recent research indicates that nearly half of today’s enterprise companies do not have timely access to important detailed financial metrics that can be used to assess the performance of a business in real-time.
While many companies can provide information about the number of units shipped, the number of employees and customers they have, or the overall status of a project, few have ready access to the underlying details or what caused any of these vital metrics to change. And after decades of deploying disparate technologies, CRM systems and BI point solutions, the significance of this state of affairs cannot be diminished.
In order to make a business and the individuals in it more productive and effective today, companies will have to consider discarding the convention of expensive, difficult to deploy and use applications if they are to increase performance and provide continuous measurement on the health of their business.
A clear view of your sales pipeline. Now in the cloud.
To that end, we recently helped Cloud9 Analytics launch their new Performance Management Applications and platform for the Front Office. As a natural outgrowth of Cloud9’s mission to deliver analytic applications directly to business users, their new suite of solutions offered front office managers the same kind of visibility an organization’s Finance department has enjoyed for years.
With recent market momentum and more than 90 customers realizing revenue acceleration and performance gains, Cloud9 wanted to capitalize on this industry acceptance and a new round of venture funding.
Cloud 9 sought our services to help them present the benefits of their SaaS solution and how they were addressing the market needs in a public-facing company web site. The objectives of the site included:
• supporting lead generation, social media and rapid content distribution efforts with a CMS
• accelerating the consideration, evaluation and pilot deployment of Cloud9 within an enterprise
To accomplish these goals, TeamworksCom and our development partner, Tivix, developed, designed and deployed and exceptionally efficient and tailored solution that was launched on a fast track schedule.
Karen Steele, Cloud9’s Vice-President of Marketing, summed up the launch of the site: “Teamworks Communications focused effort enabled us to reposition our company, communicate a differentiated strategy and validate our solution with customers in an incredibly compressed time frame.
All of the feedback we have received to date has been extremely positive about our message and how it is presented in our new web site. We plan on adding new content to our new site, integrating our social media and increasing demand generation initiatives in the US and in Europe. And we look forward to having Paul and his team help us succeed.”