Steve Goldner, better known as Social Steve, reminds us in this interview video that social media is not a selling medium but a relationship medium. It is here where listening, listening and listening again to the people you want to connect with is essential.
Social Media foundation: Brand Positioning.
Steve also reinforces the essential requirement that a brand’s social media activities need to support a well crafted and differentiated brand positioning—just as every other marketing activity should do.
With the emergence of Social Media as an essential platform for connecting with prospects and customers, developing a brand positioning and communicating it to everyone in your organization should be a first priority before you dive into social media. I think he’s got it right in this short video.
Share your thoughts and let us know what you think. Looking forward to hearing from you!