CorStone, a Marin based, non-profit provider of programs, research and best practices for developing emotional resilience in individuals and groups to address emotional conflict and crisis, recently engaged our services to help them design and develop a pair of prospect outreach and online communications tools.
Adding value after launch.
After successfully repositioning the organization and rebranding all of their communications with a new graphic identity, we also developed a new website to present their value to prospects, donors and partners. As a result of these successful efforts, we then worked with CorStone to define a set of communications objectives for a set of new customer outreach tools. These goals included:
- Keeping customers and prospects informed about new programs and services
- Fostering community feedback
- Increasing search results ranking
- Broadening the reach and brand awareness of CorStone
A pair of online solutions for building awareness and community.
The first vehicle we developed was a custom WordPress blog, which provided an interactive platform for listening to and participating in the conversation on how individuals and organizations are dealing with life crisis and conflict management issues. This interactive blog allowed CorStone and all participants to share their pain, needs and how they found relief in a personal and authentic way.
The second vehicle we developed was a branded eNewsletter that was regularly distributed to the thousands of customers, prospects and partners they serve.
Emailed bi-monthly, this cost efficient vehicle works very hard to keep the CorStone brand in front of their audiences and top of mind as a crisis management resource that fosters emotional resilience for life crisis and conflict.
The launch of the eNewsletter was met with very positive response and continues to grow their email database and improve CorStone’s online connection with their donors, customers, prospects and partners.
To learn more how we can help you create and integrate these essential online marketing tools for your organization, contact us.