Recession Fatality: win/win

What happened to win/win?To say that the communications business is undergoing significant change would be a large understatement.

But what’s even more unsettling is that the current status of our economy is adding more flammable fuel to an already contentious environment.

The result is challenging traditional relationships like never before and, in more than a few instances, breeding ill feelings.

A shift in attitude. But for the better?

As this popular video points out, there seems to be a palpable and often unpleasant attitude shift from those seeking services from small business these days.

It’s a trend that can have no winners as fair and reasonable compensation appears to no longer be a mutually understood expectation. Unfortunately, I would argue that honoring and supporting fair compensation practices is needed now more than ever—especially if we expect to collectively grow our way out of the current economic downturn.

What do you think?

Does this great video sum up the marketplace attitudes of the day? How are you dealing with the growing expectation that service providers should give away their services for nothing? Let’s hear from you.

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