Frank's experience spans 30 years of communications, advertising and brand development. Frank created Ten Thousand Feet, an independent consultancy, to help companies use brand strategy as their prime organizing principle through defining their most unique attributes for driving success. As an independent partner working with TeamWorks, he bring a wealth of talent and experience to client challenges and solutions.

Frank has also been Director of Brand Development at Transmeta where his responsibilities included creation of brand architecture, brand management and marketing strategy for all corporate communications. The tightly integrated strategy he managed built market momentum and raised over $350 million in Transmeta's IPO.

Frank was also President of Priscaro & Hukari, an independent consumer and technology agency with a reputation for creative and strategic excellence. While there he created award-winning campaigns for Adobe, Apple, Intel, Computerworld, IDG, National Semiconductor, and Sun.

He has taught at San Jose State, has been a contributing editor at Technology Marketing magazine, and is a frequent speaker and writer on technology marketing and branding.