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Steve Goldner, better known as Social Steve, reminds us that social media is not a selling medium but a relationship medium. It is here where listening, listening and listening again to the people you want to connect with is essential.
Steve also reinforces the essential requirement that a brand’s social media activities need to support a [...]

With the proliferation of Facebook fans, twitter followers and social media communities for virtually everything, why exactly do you need email marketing?
The medium seems a little over the hill at the moment. Sure you may have invested in building, maintaining, and cleansing a prospect and customer list. But the idea of sending them emails about [...]

After discovering the Wordpress platform on the Internet somewhat by accident, I created a publicly hosted blog and posted content to it over the course of almost a year. Recently, I chose to move from this public hosted, Wordpress.com blog to a self-hosted Wordpress blog. Part of my decision to make this significant transition was [...]

I attended this great presentation by Matt Cutts at the 2009 Wordpress Camp earlier this year in San Francisco. I just reviewed it again and found it so simple, entertaining and informative on removing the mystery of SEO, I thought it was worth sharing. Be forewarned, it’s a bit long but well worth the investment [...]

New Voice of Business (NVOB), a non-profit policy change advocacy group located in San Francisco, was founded on a simple and timely idea—make it easier and more profitable for business to operate sustainably. Their mission is to inform, engage, and mobilize an influential network of business people—a unified, new voice of business—to advocate for a [...]

If it’s not obvious by now, we’re in an environment in utter turmoil and revolution.
Think victory at sea with waves and wind chop creating massive swells with peaks and troughs of ominous proportions. Think Bethlehem steel workers in the 70’s. Typesetters in the 80’s. Travel Agents in the 90’s. GM/Chrysler UAW workers today. Upheaval is [...]

Ninth House, a leading provider of people development solutions with decades of expertise in deploying award-winning, e-learning and leadership training solutions, was seeking an experienced resource to help them reposition their brand with an expanded service offering. They were in the process of integrating new specialized assessment tools, consulting services and custom developed programs into [...]

Since 1869, Pacific Nurseries has served the San Francisco Bay area with the personalized service, expert advice, competitive prices and an ever expanding selection of plants that landscape professionals need to succeed. It’s how they’ve grown every year to become the oldest commercial nursery in California where thousands of contractors, developers, government agencies, schools and [...]

How can one of the best, Bay Area, girl soccer teams get noticed and look more professional to college coaches and scouts…

Palm, a leading provider of smart phones and PDA’s, needed to reach out to new owners of their popular Centro device and reward these new customers with special savings on accessories that enhance the value and experience of using their Centro. Palm also wanted to provide additional information and tips for new users to become [...]