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	<title>pruneau &#187; Social Media</title>
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	<link>http://teamworkscom.com</link>
	<description>The blog &#124; site of Brand Strategist and Integrated Communications Creative Director, Paul Pruneau and his firm, Teamworks Communications, Inc.</description>
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		<title>How to turn your Tweets into value.</title>
		<link>http://teamworkscom.com/2012/01/26/how-to-turn-your-tweets-into-value/</link>
		<comments>http://teamworkscom.com/2012/01/26/how-to-turn-your-tweets-into-value/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 22:26:59 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stream]]></category>
		<category><![CDATA[approach]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[brand perception]]></category>
		<category><![CDATA[Brand Value]]></category>
		<category><![CDATA[content distribution]]></category>
		<category><![CDATA[effective techniques]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Teamworks Communications]]></category>
		<category><![CDATA[teamworkscom]]></category>
		<category><![CDATA[timing]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[tweets]]></category>
		<category><![CDATA[Twittter]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=4231</guid>
		<description><![CDATA[Now that there are over 100 million users of Twitter, it&#8217;s appropriate to recognize this very established social media channel for what it has become. For there is little doubt that this is one of the best tools for driving traffic to your site or blog, fostering relationships with prospects and customers, facilitating thought leadership, and [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2012/01/26/how-to-turn-your-tweets-into-value/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Buyer persona: why it&#8217;s critical for online marketing success.</title>
		<link>http://teamworkscom.com/2011/10/24/buyer-persona-why-its-critical-for-online-marketing-success/</link>
		<comments>http://teamworkscom.com/2011/10/24/buyer-persona-why-its-critical-for-online-marketing-success/#comments</comments>
		<pubDate>Mon, 24 Oct 2011 16:53:11 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stream]]></category>
		<category><![CDATA[buyer persona]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[sales funnel]]></category>
		<category><![CDATA[targeted content]]></category>
		<category><![CDATA[Teamworks Communications]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=3517</guid>
		<description><![CDATA[In the olden days, one of the essential questions that had to be answered in order to plan, develop and implement effective marketing was &#8220;who is the target prospect?&#8221; It may seem a bit fundamental but a clear and definitive answer to this essential question frequently determines the success or failure of any marketing effort. [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2011/10/24/buyer-persona-why-its-critical-for-online-marketing-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>LivFit gets their web site in shape for search, social &amp; lead generation</title>
		<link>http://teamworkscom.com/2011/10/20/livfit-gets-their-web-site-in-shape-for-search-social-lead-generation/</link>
		<comments>http://teamworkscom.com/2011/10/20/livfit-gets-their-web-site-in-shape-for-search-social-lead-generation/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 22:10:11 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Point of View]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stream]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[content management system]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[LivFit]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[Oliveyah Fitness]]></category>
		<category><![CDATA[Paul Pruneau]]></category>
		<category><![CDATA[personal training Marin]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[Teamworks Communications]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[web development]]></category>
		<category><![CDATA[web site]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=3419</guid>
		<description><![CDATA[LivFit, a growing personal fitness training provider located in Marin county, CA, has recently launched a new online website and blog. This new online property presents their upgraded service offering and addresses our research into what their prospects and customers were looking for when evaluating one of the many training and fitness resources in their [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2011/10/20/livfit-gets-their-web-site-in-shape-for-search-social-lead-generation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why your business card is no longer in your wallet.</title>
		<link>http://teamworkscom.com/2011/09/21/why-your-business-card-is-no-longer-in-your-wallet/</link>
		<comments>http://teamworkscom.com/2011/09/21/why-your-business-card-is-no-longer-in-your-wallet/#comments</comments>
		<pubDate>Wed, 21 Sep 2011 22:00:43 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Point of View]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[banding]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[brand measurement]]></category>
		<category><![CDATA[Brand Value]]></category>
		<category><![CDATA[business cards]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[graphic identity]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[search results]]></category>
		<category><![CDATA[Teamworks Communications]]></category>
		<category><![CDATA[teamworkscom]]></category>
		<category><![CDATA[total web presence]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=3372</guid>
		<description><![CDATA[My how things have changed. I can remember a time when it was really important to have a cool business card with a custom logo that attempted to embody the qualities of a brand while differentiating it from competitors. Yet, as businesses of all size have flocked to crowdsourcing web sites to have their logos [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2011/09/21/why-your-business-card-is-no-longer-in-your-wallet/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Does the content match the cover?</title>
		<link>http://teamworkscom.com/2011/09/10/does-the-content-match-the-cover/</link>
		<comments>http://teamworkscom.com/2011/09/10/does-the-content-match-the-cover/#comments</comments>
		<pubDate>Sat, 10 Sep 2011 22:58:22 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Point of View]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[experts]]></category>
		<category><![CDATA[klout score]]></category>
		<category><![CDATA[online presence]]></category>
		<category><![CDATA[personal branding]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=3321</guid>
		<description><![CDATA[Lately, I&#8217;ve been attending a number of meetings, networking events and business gatherings and I&#8217;ve met a lot of interesting and fascinating people. Many of them are pursuing some amazing ventures with passion and a clear vision. Others, who describe themselves as being &#8220;in marketing&#8221;, talk an interesting game and profess to have lots of [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2011/09/10/does-the-content-match-the-cover/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>What to consider before a web site redesign</title>
		<link>http://teamworkscom.com/2011/06/08/what-to-consider-before-a-web-site-redesign/</link>
		<comments>http://teamworkscom.com/2011/06/08/what-to-consider-before-a-web-site-redesign/#comments</comments>
		<pubDate>Wed, 08 Jun 2011 18:33:58 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[provider requirements]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[redesign]]></category>
		<category><![CDATA[Teamworks Communications]]></category>
		<category><![CDATA[web site check list]]></category>
		<category><![CDATA[web site considerations]]></category>
		<category><![CDATA[web site design]]></category>
		<category><![CDATA[web site design consultants]]></category>
		<category><![CDATA[web site requirements]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=3043</guid>
		<description><![CDATA[Recently, I came across this great list of items to consider when approaching the significant task of web site redesign. It was created by Mike Volpe, VP of marketing at HubSpot. While his list is comprehensive and even somewhat daunting, one glaring item appeared to be missing and should not be overlooked. For those considering [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2011/06/08/what-to-consider-before-a-web-site-redesign/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The composition and economics of bloggers</title>
		<link>http://teamworkscom.com/2011/05/15/bloggers-who-are-they/</link>
		<comments>http://teamworkscom.com/2011/05/15/bloggers-who-are-they/#comments</comments>
		<pubDate>Mon, 16 May 2011 03:55:14 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blog ads]]></category>
		<category><![CDATA[blog income]]></category>
		<category><![CDATA[blogger geography]]></category>
		<category><![CDATA[bloggers]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[grasshopper]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[reach]]></category>
		<category><![CDATA[Teamworks Communications]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=3006</guid>
		<description><![CDATA[I discovered this great INFOGRAPHIC from the Grasshopper group in my tweet stream this week and it brought to life some amazing insights on bloggers. The graphic was produced with data compiled from Technorati and Business Week. A few highlights include: The greatest traffic drivers to a blog is social media of which Facebook and [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2011/05/15/bloggers-who-are-they/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The hub of your content marketing strategy=Blog</title>
		<link>http://teamworkscom.com/2011/04/19/why-a-blog-should-be-the-hub-of-your-content-marketing-strategy/</link>
		<comments>http://teamworkscom.com/2011/04/19/why-a-blog-should-be-the-hub-of-your-content-marketing-strategy/#comments</comments>
		<pubDate>Tue, 19 Apr 2011 16:46:05 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stream]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blog tips]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[brand personality]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[content distribution]]></category>
		<category><![CDATA[content hub]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[owned media]]></category>
		<category><![CDATA[RSS]]></category>
		<category><![CDATA[search optimization]]></category>
		<category><![CDATA[social currency]]></category>
		<category><![CDATA[thought leadership]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=2983</guid>
		<description><![CDATA[&#160; When I discovered a post titled 12 reasons to put Blogs at the center of your Content Marketing, authored by Heidi Cohen, at the CMI (Content Marketing Institute) blog, it was so timely, so spot on and had so many important benefits in it, I just had to post about it. The essential idea [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2011/04/19/why-a-blog-should-be-the-hub-of-your-content-marketing-strategy/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>10 point checklist for Content Marketing</title>
		<link>http://teamworkscom.com/2011/04/05/10-point-checklist-for-content-marketing/</link>
		<comments>http://teamworkscom.com/2011/04/05/10-point-checklist-for-content-marketing/#comments</comments>
		<pubDate>Tue, 05 Apr 2011 18:08:47 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stream]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[content calendar]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[Content Marketing Conference]]></category>
		<category><![CDATA[customer value]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[Teamworks Communications]]></category>
		<category><![CDATA[techniques]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=2924</guid>
		<description><![CDATA[Content marketing is the new buzz that marketers and businesses are flocking to address the dramatic changes that have taken place in how to promote a product or service on the Internet. The idea is simple: Consistently create, publish and broadcast content that your prospects will find engaging and valuable (That’s easy, right?) With so [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2011/04/05/10-point-checklist-for-content-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Rent vs. Own: As marketing shifts, how to reach more qualified prospects.</title>
		<link>http://teamworkscom.com/2011/03/06/rent-vs-own-the-shift-in-reaching-prospects-and-customers/</link>
		<comments>http://teamworkscom.com/2011/03/06/rent-vs-own-the-shift-in-reaching-prospects-and-customers/#comments</comments>
		<pubDate>Sun, 06 Mar 2011 21:07:33 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stream]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[earned media]]></category>
		<category><![CDATA[marketing practices]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[new marketing]]></category>
		<category><![CDATA[owned media]]></category>
		<category><![CDATA[paid media]]></category>
		<category><![CDATA[Paul Pruneau]]></category>
		<category><![CDATA[post advertising era]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[Teamworks Communications]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=2796</guid>
		<description><![CDATA[I recently attended the 2011 Content Marketing Strategy Conference where a number of recognized speakers presented many points of view on the great shift that has taken place in marketing over the last few years. Throughout the 2-day presentations, there was unchallenged consensus that marketing has now entered the “post advertising age”. And as a [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2011/03/06/rent-vs-own-the-shift-in-reaching-prospects-and-customers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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