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	<title>pruneau &#187; SEO</title>
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	<link>http://teamworkscom.com</link>
	<description>The blog &#124; site of Brand Strategist and Integrated Communications Creative Director, Paul Pruneau and his firm, Teamworks Communications, Inc.</description>
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		<title>Squeeze more value out of your evergreen content.</title>
		<link>http://teamworkscom.com/2012/02/18/squeeze-more-value-out-of-your-evergreen-content/</link>
		<comments>http://teamworkscom.com/2012/02/18/squeeze-more-value-out-of-your-evergreen-content/#comments</comments>
		<pubDate>Sat, 18 Feb 2012 19:55:28 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[blog post]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[content optimization]]></category>
		<category><![CDATA[creation techniques]]></category>
		<category><![CDATA[evergreen content]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[marketing practices]]></category>
		<category><![CDATA[Paul Pruneau]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[Teamworks Communications]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=4478</guid>
		<description><![CDATA[Pin It As content marketing has rapidly emerged as one of the most utilized marketing disciplines today, it&#8217;s become apparent that the content on your site or blog is now your best asset to help people find your value on the web. So why not squeeze more value out of it? Before we begin, it&#8217;s [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to turn your Tweets into value.</title>
		<link>http://teamworkscom.com/2012/01/26/how-to-turn-your-tweets-into-value/</link>
		<comments>http://teamworkscom.com/2012/01/26/how-to-turn-your-tweets-into-value/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 22:26:59 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stream]]></category>
		<category><![CDATA[approach]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[brand perception]]></category>
		<category><![CDATA[Brand Value]]></category>
		<category><![CDATA[content distribution]]></category>
		<category><![CDATA[effective techniques]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Teamworks Communications]]></category>
		<category><![CDATA[teamworkscom]]></category>
		<category><![CDATA[timing]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[tweets]]></category>
		<category><![CDATA[Twittter]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=4231</guid>
		<description><![CDATA[Pin It Now that there are over 100 million users of Twitter, it&#8217;s appropriate to recognize this very established social media channel for what it has become. For there is little doubt that this is one of the best tools for driving traffic to your site or blog, fostering relationships with prospects and customers, facilitating [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2012/01/26/how-to-turn-your-tweets-into-value/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Avoid these SEO mistakes in your content creation efforts.</title>
		<link>http://teamworkscom.com/2011/12/15/avoid-these-seo-mistakes-in-your-content-creation-efforts/</link>
		<comments>http://teamworkscom.com/2011/12/15/avoid-these-seo-mistakes-in-your-content-creation-efforts/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 22:31:24 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Stream]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[search optimization]]></category>
		<category><![CDATA[search results]]></category>
		<category><![CDATA[SEO mistakes]]></category>
		<category><![CDATA[Teamworks Communications]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[title tags]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=3684</guid>
		<description><![CDATA[Pin It Whether you’re new to optimizing your web site for search or if your an experienced pro, everyone makes mistakes—especially when it come to SEO. The bad news is that mistakes can have a significant effect on your search results page ranking. But the good news is, you can correct most of them by [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2011/12/15/avoid-these-seo-mistakes-in-your-content-creation-efforts/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What to consider before a web site redesign</title>
		<link>http://teamworkscom.com/2011/06/08/what-to-consider-before-a-web-site-redesign/</link>
		<comments>http://teamworkscom.com/2011/06/08/what-to-consider-before-a-web-site-redesign/#comments</comments>
		<pubDate>Wed, 08 Jun 2011 18:33:58 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[provider requirements]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[redesign]]></category>
		<category><![CDATA[Teamworks Communications]]></category>
		<category><![CDATA[web site check list]]></category>
		<category><![CDATA[web site considerations]]></category>
		<category><![CDATA[web site design]]></category>
		<category><![CDATA[web site design consultants]]></category>
		<category><![CDATA[web site requirements]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=3043</guid>
		<description><![CDATA[Pin It Recently, I came across this great list of items to consider when approaching the significant task of web site redesign. It was created by Mike Volpe, VP of marketing at HubSpot. While his list is comprehensive and even somewhat daunting, one glaring item appeared to be missing and should not be overlooked. For [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2011/06/08/what-to-consider-before-a-web-site-redesign/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The hub of your content marketing strategy=Blog</title>
		<link>http://teamworkscom.com/2011/04/19/why-a-blog-should-be-the-hub-of-your-content-marketing-strategy/</link>
		<comments>http://teamworkscom.com/2011/04/19/why-a-blog-should-be-the-hub-of-your-content-marketing-strategy/#comments</comments>
		<pubDate>Tue, 19 Apr 2011 16:46:05 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stream]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blog tips]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[brand personality]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[content distribution]]></category>
		<category><![CDATA[content hub]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[owned media]]></category>
		<category><![CDATA[RSS]]></category>
		<category><![CDATA[search optimization]]></category>
		<category><![CDATA[social currency]]></category>
		<category><![CDATA[thought leadership]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=2983</guid>
		<description><![CDATA[Pin It When I discovered a post titled 12 reasons to put Blogs at the center of your Content Marketing, authored by Heidi Cohen, at the CMI (Content Marketing Institute) blog, it was so timely, so spot on and had so many important benefits in it, I just had to post about it. The essential [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2011/04/19/why-a-blog-should-be-the-hub-of-your-content-marketing-strategy/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Rent vs. Own: As marketing shifts, how to reach more qualified prospects.</title>
		<link>http://teamworkscom.com/2011/03/06/rent-vs-own-the-shift-in-reaching-prospects-and-customers/</link>
		<comments>http://teamworkscom.com/2011/03/06/rent-vs-own-the-shift-in-reaching-prospects-and-customers/#comments</comments>
		<pubDate>Sun, 06 Mar 2011 21:07:33 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stream]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[earned media]]></category>
		<category><![CDATA[marketing practices]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[new marketing]]></category>
		<category><![CDATA[owned media]]></category>
		<category><![CDATA[paid media]]></category>
		<category><![CDATA[Paul Pruneau]]></category>
		<category><![CDATA[post advertising era]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[Teamworks Communications]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=2796</guid>
		<description><![CDATA[Pin It I recently attended the 2011 Content Marketing Strategy Conference where a number of recognized speakers presented many points of view on the great shift that has taken place in marketing over the last few years. Throughout the 2-day presentations, there was unchallenged consensus that marketing has now entered the “post advertising age”. And [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2011/03/06/rent-vs-own-the-shift-in-reaching-prospects-and-customers/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>7 tips to help people find your value.</title>
		<link>http://teamworkscom.com/2011/02/24/7-tips-to-help-people-find-your-value/</link>
		<comments>http://teamworkscom.com/2011/02/24/7-tips-to-help-people-find-your-value/#comments</comments>
		<pubDate>Thu, 24 Feb 2011 20:01:39 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Stream]]></category>
		<category><![CDATA[Alt Tags]]></category>
		<category><![CDATA[blog post]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[links]]></category>
		<category><![CDATA[marketing practices]]></category>
		<category><![CDATA[off-page search]]></category>
		<category><![CDATA[Paul Pruneau]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search results]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Teamworks Communications]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=2774</guid>
		<description><![CDATA[Pin It Today, small talk and short conversation has shifted on the Internet to the social networks. And as Elisa Camahort Page, co-founder of BlogHer, says: “If you’re looking for substantive conversation, you aren’t going to find it on Facebook, or in 140 characters on Twitter&#8221;. So blogs remain the preferred domain for millions where [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2011/02/24/7-tips-to-help-people-find-your-value/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>9 ways to get more people to see &amp; share your blog.</title>
		<link>http://teamworkscom.com/2010/12/13/9-ways-to-get-more-people-to-see-your-blog/</link>
		<comments>http://teamworkscom.com/2010/12/13/9-ways-to-get-more-people-to-see-your-blog/#comments</comments>
		<pubDate>Mon, 13 Dec 2010 19:17:02 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stream]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[sharing]]></category>
		<category><![CDATA[tags]]></category>
		<category><![CDATA[Teamworks Communications]]></category>
		<category><![CDATA[techniques]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=2626</guid>
		<description><![CDATA[Pin It Congratulations on having a blog! As a platform for sharing your value, thinking and interests with the world, this online property is unmatched for putting any content, in any media, in front of anyone, virtually anywhere. And what makes a blog even better is how well it can raise your online visibility. Unfortunately, [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2010/12/13/9-ways-to-get-more-people-to-see-your-blog/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Your online visibility: So, how you doin&#8217;?</title>
		<link>http://teamworkscom.com/2010/10/08/online-visibility-so-how-we-doin/</link>
		<comments>http://teamworkscom.com/2010/10/08/online-visibility-so-how-we-doin/#comments</comments>
		<pubDate>Fri, 08 Oct 2010 19:10:15 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stream]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[online visibility]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[social evaluation]]></category>
		<category><![CDATA[social graph]]></category>
		<category><![CDATA[social investment]]></category>
		<category><![CDATA[social presence]]></category>
		<category><![CDATA[Teamworks Communications]]></category>
		<category><![CDATA[tools]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=2435</guid>
		<description><![CDATA[Pin It With all of the investment required for a credible online and social presence today, it makes sense to regularly evaluate these efforts and determine your ROI. The good news is that there are lots of great tools to help you do some analysis and put some benchmarks in place. A few that we [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2010/10/08/online-visibility-so-how-we-doin/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Expectations for Social Media’s elusive value.</title>
		<link>http://teamworkscom.com/2010/06/25/expectations-for-social-media%e2%80%99s-elusive-value/</link>
		<comments>http://teamworkscom.com/2010/06/25/expectations-for-social-media%e2%80%99s-elusive-value/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 16:59:09 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Point of View]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stream]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[business value]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[message distribution]]></category>
		<category><![CDATA[Paul Pruneau]]></category>
		<category><![CDATA[personal brand]]></category>
		<category><![CDATA[posting]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[search results ranking]]></category>
		<category><![CDATA[SMO]]></category>
		<category><![CDATA[tweeting]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=2255</guid>
		<description><![CDATA[Pin It We seem to have moved to the next phase of social media. And, I might add, not a moment too soon. So over it The first painful phase of exploration, experimentation and endless posts about someone’s lunch or dinner fare has become so very passé. The early adopters and category gurus who I [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2010/06/25/expectations-for-social-media%e2%80%99s-elusive-value/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
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