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	<title>pruneau &#187; Point of View</title>
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	<link>http://teamworkscom.com</link>
	<description>The blog &#124; site of Brand Strategist and Integrated Communications Creative Director, Paul Pruneau and his firm, Teamworks Communications, Inc.</description>
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		<title>LivFit gets their web site in shape for search, social &amp; lead generation</title>
		<link>http://teamworkscom.com/2011/10/20/livfit-gets-their-web-site-in-shape-for-search-social-lead-generation/</link>
		<comments>http://teamworkscom.com/2011/10/20/livfit-gets-their-web-site-in-shape-for-search-social-lead-generation/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 22:10:11 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Point of View]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stream]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[content management system]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[LivFit]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[Oliveyah Fitness]]></category>
		<category><![CDATA[Paul Pruneau]]></category>
		<category><![CDATA[personal training Marin]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[Teamworks Communications]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[web development]]></category>
		<category><![CDATA[web site]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=3419</guid>
		<description><![CDATA[Pin It LivFit, a growing personal fitness training provider located in Marin county, CA, has recently launched a new online website and blog. This new online property presents their upgraded service offering and addresses our research into what their prospects and customers were looking for when evaluating one of the many training and fitness resources [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why your business card is no longer in your wallet.</title>
		<link>http://teamworkscom.com/2011/09/21/why-your-business-card-is-no-longer-in-your-wallet/</link>
		<comments>http://teamworkscom.com/2011/09/21/why-your-business-card-is-no-longer-in-your-wallet/#comments</comments>
		<pubDate>Wed, 21 Sep 2011 22:00:43 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Point of View]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[banding]]></category>
		<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[brand measurement]]></category>
		<category><![CDATA[Brand Value]]></category>
		<category><![CDATA[business cards]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[graphic identity]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[search results]]></category>
		<category><![CDATA[Teamworks Communications]]></category>
		<category><![CDATA[teamworkscom]]></category>
		<category><![CDATA[total web presence]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=3372</guid>
		<description><![CDATA[Pin It My how things have changed. I can remember a time when it was really important to have a cool business card with a custom logo that attempted to embody the qualities of a brand while differentiating it from competitors. Yet, as businesses of all size have flocked to crowdsourcing web sites to have [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2011/09/21/why-your-business-card-is-no-longer-in-your-wallet/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Does the content match the cover?</title>
		<link>http://teamworkscom.com/2011/09/10/does-the-content-match-the-cover/</link>
		<comments>http://teamworkscom.com/2011/09/10/does-the-content-match-the-cover/#comments</comments>
		<pubDate>Sat, 10 Sep 2011 22:58:22 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Point of View]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[experts]]></category>
		<category><![CDATA[klout score]]></category>
		<category><![CDATA[online presence]]></category>
		<category><![CDATA[personal branding]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=3321</guid>
		<description><![CDATA[Pin It Lately, I&#8217;ve been attending a number of meetings, networking events and business gatherings and I&#8217;ve met a lot of interesting and fascinating people. Many of them are pursuing some amazing ventures with passion and a clear vision. Others, who describe themselves as being &#8220;in marketing&#8221;, talk an interesting game and profess to have [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2011/09/10/does-the-content-match-the-cover/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>How to evaluate creative web solutions</title>
		<link>http://teamworkscom.com/2011/07/20/how-to-evaluate-creative-web-solutions/</link>
		<comments>http://teamworkscom.com/2011/07/20/how-to-evaluate-creative-web-solutions/#comments</comments>
		<pubDate>Wed, 20 Jul 2011 20:35:03 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Point of View]]></category>
		<category><![CDATA[Stream]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[brand differentiation]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[communications brief]]></category>
		<category><![CDATA[content marketing tips]]></category>
		<category><![CDATA[creative brief]]></category>
		<category><![CDATA[creative evaluation]]></category>
		<category><![CDATA[how to evaluate creative]]></category>
		<category><![CDATA[new web site]]></category>
		<category><![CDATA[openmarketing]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Teamworks Communications]]></category>
		<category><![CDATA[web creative]]></category>
		<category><![CDATA[web site design]]></category>
		<category><![CDATA[web solution]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=3162</guid>
		<description><![CDATA[Pin It Unquestionably, there is nothing more valuable to a brand today than the online presence it presents to prospects and customers on the Internet. It is the most essential marketing component that an organization has to have to be found and considered for a product or service. Yet, it&#8217;s surprising how many small and [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2011/07/20/how-to-evaluate-creative-web-solutions/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Mr./Ms. Brand: So, why aren&#8217;t we friends yet?</title>
		<link>http://teamworkscom.com/2010/11/18/why-cant-we-be-friends/</link>
		<comments>http://teamworkscom.com/2010/11/18/why-cant-we-be-friends/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 18:19:08 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Point of View]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stream]]></category>
		<category><![CDATA[Brand Value]]></category>
		<category><![CDATA[customer touch-points]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[follow]]></category>
		<category><![CDATA[friend]]></category>
		<category><![CDATA[kinship]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[retention]]></category>
		<category><![CDATA[Teamworks Communications]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=2591</guid>
		<description><![CDATA[Pin It &#160; After recently completing a purchase online, I received a request to participate in a survey from a large well know retailer brand. They were attempting to gain some insight on how many touch points I have with their brand through social media. And, more importantly, they were trying to determine why I [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2010/11/18/why-cant-we-be-friends/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social media: the hidden costs of success.</title>
		<link>http://teamworkscom.com/2010/10/13/social-media-the-hidden-costs-of-success/</link>
		<comments>http://teamworkscom.com/2010/10/13/social-media-the-hidden-costs-of-success/#comments</comments>
		<pubDate>Wed, 13 Oct 2010 21:57:40 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Point of View]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stream]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[brand differentiation]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[costs]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[participation]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Teamworks Communications]]></category>
		<category><![CDATA[user-generated content]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=2470</guid>
		<description><![CDATA[Pin It I recently attended the #140 conference in San Francisco. At the event one of the many presenters made a rather poignant and relevant presentation titled “Why Small Business sucks at marketing”. While the title may be arresting, the sentiment might be right given today&#8217;s rapidly changing marketing environment. Conventional wisdom Let’s examine, for [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2010/10/13/social-media-the-hidden-costs-of-success/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>Turn the Integrated Marketing mess into opportunity.</title>
		<link>http://teamworkscom.com/2010/09/29/turn-the-integrated-marketing-mess-into-opportunity/</link>
		<comments>http://teamworkscom.com/2010/09/29/turn-the-integrated-marketing-mess-into-opportunity/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 21:36:20 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Point of View]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[consultants]]></category>
		<category><![CDATA[engaging customers]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing experience]]></category>
		<category><![CDATA[marketing partner]]></category>
		<category><![CDATA[marketing resources]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=2418</guid>
		<description><![CDATA[Pin It Integrated marketing used to be fairly simple. But as Steve McKee recently pointed out in Bloomberg BusinessWeek, it&#8217;s now become somewhat of a mess. A time of change In the olden days, if your television and print ads were tied to your newspaper and direct mail campaign, you had an “integrated” communications campaign. [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2010/09/29/turn-the-integrated-marketing-mess-into-opportunity/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Expectations for Social Media’s elusive value.</title>
		<link>http://teamworkscom.com/2010/06/25/expectations-for-social-media%e2%80%99s-elusive-value/</link>
		<comments>http://teamworkscom.com/2010/06/25/expectations-for-social-media%e2%80%99s-elusive-value/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 16:59:09 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Point of View]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stream]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[business value]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[message distribution]]></category>
		<category><![CDATA[Paul Pruneau]]></category>
		<category><![CDATA[personal brand]]></category>
		<category><![CDATA[posting]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[search results ranking]]></category>
		<category><![CDATA[SMO]]></category>
		<category><![CDATA[tweeting]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=2255</guid>
		<description><![CDATA[Pin It We seem to have moved to the next phase of social media. And, I might add, not a moment too soon. So over it The first painful phase of exploration, experimentation and endless posts about someone’s lunch or dinner fare has become so very passé. The early adopters and category gurus who I [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2010/06/25/expectations-for-social-media%e2%80%99s-elusive-value/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to satisfy social media’s relentless appetite.</title>
		<link>http://teamworkscom.com/2010/02/12/how-to-satisfy-social-media%e2%80%99s-relentless-appetite/</link>
		<comments>http://teamworkscom.com/2010/02/12/how-to-satisfy-social-media%e2%80%99s-relentless-appetite/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 23:17:01 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Point of View]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stream]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[multi-channel marketing]]></category>
		<category><![CDATA[pruneau]]></category>
		<category><![CDATA[relationship building]]></category>
		<category><![CDATA[required resources]]></category>
		<category><![CDATA[requirements]]></category>
		<category><![CDATA[social media investment]]></category>
		<category><![CDATA[social media success]]></category>
		<category><![CDATA[Teamworks Communications]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=1679</guid>
		<description><![CDATA[Pin It I recently attended a seminar titled: Building Brands with Social Media in SF. While the content was prepared for marketers and agencies, two themes in the day’s agenda kept popping up: Social media is not a one-time event or a marketing campaign. And second, no one should underestimate the investment required and how [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2010/02/12/how-to-satisfy-social-media%e2%80%99s-relentless-appetite/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Creating value with social media “snake oil”</title>
		<link>http://teamworkscom.com/2009/12/29/can-snake-oil-create-business-value/</link>
		<comments>http://teamworkscom.com/2009/12/29/can-snake-oil-create-business-value/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 00:24:10 +0000</pubDate>
		<dc:creator>Pruneau</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Point of View]]></category>
		<category><![CDATA[business value]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[creating value]]></category>
		<category><![CDATA[HubSpot]]></category>
		<category><![CDATA[marketing tools]]></category>
		<category><![CDATA[online conversation]]></category>
		<category><![CDATA[site traffic]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[transparent conversation]]></category>

		<guid isPermaLink="false">http://teamworkscom.com/?p=1631</guid>
		<description><![CDATA[Pin It Seeing what&#8217;s missing Business Week recently published a rather skeptical report on the current state of social media. And the take away from this report is that the rapidly evolving social media trend has become the wild west of marketing, rife with “experts” selling the equivalent of “snake oil” that delivers little business [...]]]></description>
		<wfw:commentRss>http://teamworkscom.com/2009/12/29/can-snake-oil-create-business-value/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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