pruneau

We seem to have moved to the next phase of social media. And, I might add, not a moment too soon. The first painful phase of exploration, experimentation and endless posts about someone’s lunch or dinner fare has become so very passé. The early adopters and category gurus who I respectfully “listened” to and attempted [...]

Business Week recently published a rather skeptical report on the current state of social media. The take away from this report is that the rapidly evolving social media trend has become the wild west of marketing, rife with “experts” selling the equivalent of “snake oil” that delivers little business value. While it’s easy to dismiss [...]

With the proliferation of Facebook fans, twitter followers and social media communities for virtually everything, why exactly do you need email marketing? The medium seems a little over the hill at the moment. Sure you may have invested in building, maintaining, and cleansing a prospect and customer list. But the idea of sending them emails [...]

Today, the highest value in marketing is now being assigned to the ability to be “found” on the internet. What’s more, if all the digital methods, mechanisms and techniques you’re using aren’t facilitating this task, there’s little reason to invest in them. So, it’s appropriate to take inventory of what are the essential components required [...]

After discovering the WordPress platform on the Internet somewhat by accident, I created a publicly hosted blog and posted content to it over the course of almost a year. Recently, I chose to move from this public hosted, WordPress.com blog to a self-hosted WordPress blog. Part of my decision to make this significant transition was [...]

I attended this great presentation by Matt Cutts at the 2009 WordPress Camp earlier this year in San Francisco. I just reviewed it again and found it so simple, entertaining and informative on removing the mystery of SEO, I thought it was worth sharing. Be forewarned, it’s a bit long but well worth the investment [...]

I’ve been aware of an organization called NO SPEC for a while and have been following their commentary online. While I support their efforts in education and outreach, I do find it rather perplexing that this kind of organization has to exist. Why is there a need to “educate” people who deliver creative communications services [...]

As the velocity of change continues to accelerate, Google has provided us with a small glimpse into the future of communications, collaboration and connections with their recent announcement of WAVE. When this technology deploys, it has the potential to have significant implications on the way we work and how work gets done—everywhere. It’s also going [...]

To say that the communications business is undergoing significant change would be no less than a gargantuan understatement. What’s even more disturbing is that the current status of our economy is adding lighter fluid to an already volatile environment that is breeding ill feelings and challenging traditional relationships like never before. As this popular video [...]

If it’s not obvious by now, we’re in an environment of utter turmoil and revolution. Think victory at sea with waves and wind chop creating massive swells with peaks and troughs of ominous proportions. Think Bethlehem steel workers in the 70’s. Typesetters in the 80’s. Travel Agents in the 90’s. GM/Chrysler UAW workers today. Upheaval [...]