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Point of View

Start 2013 with a look back on these popular TeamworksCom blog posts.

January 12th, 2013 by Pruneau | No Comments

We value the content in our blog and do our best to make it informative, entertaining and relevant to those interested in online marketing. Based on our analytics including: page views, time on page, social media sharing, likes, and audience engagement, we’ve compiled your favorite TeamworksCom blog posts from 2012.

Creating value with social media “snake oil”.

December 29th, 2009 by Pruneau | No Comments

Seeing what’s missing. Business Week recently published a rather skeptical report on the current state of social media. And the take away from this report is that the rapidly evolving social media trend has become the wild west of marketing, rife with “experts” selling the equivalent of “snake oil” that delivers little business value.

Raising your online visibility: 7 steps to success.

November 5th, 2009 by Pruneau | 1 Comment

Today, the highest value in marketing is now being assigned to the ability to be “found” on the internet. What’s more, if all the digital methods, mechanisms and techniques you’re using aren’t facilitating this task, there’s little reason to invest in them.

Perplexing proposition: spec work.

September 13th, 2009 by Pruneau | 1 Comment

I’ve been aware of an organization called NO SPEC for a while and have been following their commentary online. While I support their efforts in education and outreach, I do find it rather perplexing that this kind of organization has to exist.

Outside! New wave rolling in.

July 10th, 2009 by Pruneau | No Comments

As the velocity of change continues to accelerate, Google has provided us with a small glimpse into the future of communications, collaboration and connections with their recent announcement of WAVE. When this technology deploys, it has the potential to have significant implications on the way we work and how work gets done—everywhere. It’s also going […]

Recession Fatality: win/win

June 22nd, 2009 by Pruneau | No Comments

To say that the communications business is undergoing significant change would be a large understatement. But what’s even more unsettling is that the current status of our economy is adding more flammable fuel to an already contentious environment. The result is challenging traditional relationships like never before and, in more than a few instances, breeding ill […]

12 marketing principles for the new world order.

May 12th, 2009 by Pruneau | 4 Comments

If it’s not obvious by now, we’re in an environment of utter turmoil and revolution. Think victory at sea with waves and wind chop creating massive swells with peaks and troughs of ominous proportions. Think Bethlehem steel workers in the 70’s. Typesetters in the 80’s. Travel Agents in the 90’s. GM/Chrysler UAW workers today. Upheaval […]

Reaction to policy

March 20th, 2009 by Pruneau | 1 Comment

Enough! The time has come to stop the nonsense. I find it simply intolerable to continue to be an unvocal participant watching the current course of action regarding AIG. This hedge fund, masquerading as an insurance company, is now under the majority ownership of the US government. And because our elected representatives decided to make […]

Diving in to self-publishing & content creation.

October 6th, 2008 by Pruneau | No Comments

Welcome to my first blog post. As I make the plunge into the unknown, my only guiding thoughts are that this blog is intended to reflect how easy it has become to create, deploy and manage original content on the web today. We have evolved to the point where we are now all “presenters” on […]

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Paul Pruneau, and Teamworks Communications, Inc., develop communications and brand strategy, engineer content to express customer value, and create integrated online and Content Marketing solutions to help businesses succeed. Follow Paul on Twitter, connect on Google+, send an email or just call 415.789.5830.

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