pruneau

We seem to have moved to the next phase of social media. And, I might add, not a moment too soon. The first painful phase of exploration, experimentation and endless posts about someone’s lunch or dinner fare has become so very passé. The early adopters and category gurus who I respectfully “listened” to and attempted [...]

If you’re like most people, you probably use Google to search content on the Internet many times a day. Yet, while this ubiquitous, powerful tool has become essential to the way we all work, many people don’t take full advantage of all the capabilities that Google search offers. I recently came across a blog post, [...]

Today, the highest value in marketing is now being assigned to the ability to be “found” on the internet. What’s more, if all the digital methods, mechanisms and techniques you’re using aren’t facilitating this task, there’s little reason to invest in them. So, it’s appropriate to take inventory of what are the essential components required [...]

After discovering the WordPress platform on the Internet somewhat by accident, I created a publicly hosted blog and posted content to it over the course of almost a year. Recently, I chose to move from this public hosted, WordPress.com blog to a self-hosted WordPress blog. Part of my decision to make this significant transition was [...]

I attended this great presentation by Matt Cutts at the 2009 WordPress Camp earlier this year in San Francisco. I just reviewed it again and found it so simple, entertaining and informative on removing the mystery of SEO, I thought it was worth sharing. Be forewarned, it’s a bit long but well worth the investment [...]

Social media’s ascent has been impressive by any standard. But the numbers reveal how impressive and widespread adoption and use has become. As more and more people turn to each other for everything, marketers cannot avoid the consequences of this shift in the way that content, interests and passions are shared from one person to [...]